Business Events Management

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Business Events Management

Contents
INTRODUCTION...........................................................................................................................1
Methodology....................................................................................................................................1
Findings...........................................................................................................................................2
Conference Scenario 1 (Small Scale)..........................................................................................2
Conference Scenario 2.................................................................................................................3
Conference Scenario 3.................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Event management can be defined as implementing project management in order to create or
develop both small scale as well as large scale events. The events can include festivals,
conferences, ceremonies etc. Effective event management helps in conducting a particular event
successfully without any issues. Destination chosen for this report is Sydney, one of the largest
cities of Australia wherein three events will take place. The events will be conducted at different
sizes, i.e., small, medium and large. The rationale behind choosing Sydney as the location for
business events is that it is one of the most visited cities in the country and will offer the
participants a seamless experience. The report includes a description of the method that has been
used in order to find the suitable venues for each of the three events and explanation of each of
those venues. It also includes an analysis of how the spatial design of the venue meets the
operational requirements.
Methodology
Sydney is one of the largest cities in Australia and is popular for many things like Sydney
Opera House and the Sydney Harbor Bridge. The city is regarded as the 12th most expensive city
in the world and has a highly attractive infrastructure. Sydney is located on one of the most
beautiful harbors. It has a moderate weather due to presence of the ocean and the summer season
in the city occurs from December to February. It is the capital of New South Wales and is
regarded as the oldest cities in the country. The city attracts tourists from all over the world for
both business as well as leisure purposes. It is located on the East Coast of Australia and is home
to the largest natural harbor in the world, i.e., Port Jackson. The city can be divided into two
geographical regions, namely, the Cumberland Plain ad the Hornsby Plateau.
There are a large number of venues in the country wherein conferences or other corporate
events can be conducted at small, medium as well as large scales. For this report, three venues
have been selected wherein three evets will be conducted. In order to do so, various event venues
in the Sydney were explored online. Various websites helped in finalizing the suitable venues for
all the events. The main aim was to select venues that could accommodate all the participants for
the event. The table below describes the criteria based on which the venues have been selected.
Scenario No. of Delegates Duration of the
conference and
Social Activities International
conference or
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event event
A 100-120 2 days No No
B 200-300 4 days Yes No
C Up to 1200 5 days Yes Yes
Seating capacity is a major criterion that has to be taken into account before selecting a
particular venue. This is because having enough space will make it easier to conduct activities
and workshops during the event. All the different events will be conductedat different time
durations and the participants will be provided with refreshments during the break.
Findings
Conference Scenario 1 (Small Scale)
The venue chosen for conference scenario 1 is The Sydney Boulevard Hotel, which is a
four-star property that was renovated in the year 2016. The hotel has halls that are most suitable
for hosting meetings, conferences, galas, banquets and retreats etc. It is located on 90 Willian St.,
Sydney NSW 2011, Australia. The elegant and centrally located hotel can be considered to be an
ideal setting for business conferences and meetings. There are several modern boardrooms
wherein small scale to medium scale conferences ca be conducted with ease. There venue has
professional staff members who are always there to assist the guests with any requirements in
order to make sure that the conference or meeting is a success.The pillarless ballroom at the
venue has the capacity for up to 450 people which means that a small conference can be hosted
easily.
The hotel also has meeting rooms that are versatile and have natural sunlight with small
glimpses of Sydney Harbor Bridge. The spaces available for meetings and conferences are well-
equipped and flexible. The venue can assist with the presentation and conference equipment like
whiteboards, marker, projector as well as the catering requirements for the same. The maximum
capacity of ½ Ballroom is up too 140 people. This means that this ballroom will be ideal for
hosting the small conference event. There is also a pre-event refreshment area that can be used to
serve refreshments to the guests who attend the conference. Parking facility for the guests is also
available at the venue.
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Conference Scenario 2
UNSW Kensington at New South Wales, Sydney is the chosen place for second venue. This is
correct and accurate place for conducting medium scale business conference as it provide various
facilities which lead to enhance the overall experience of visitors. UNSW Kensington is located
about 15 minutes distance from Sydney’s CBD, Sydney airport and Coogee beach. This location
is helpful in saving visitors time as well as they will not be tried form long distance journey.
This conference space is significant for providing various facilities to smoothly and effectively
conduct the conference and increase visiting experiences. UNSW Kensington is best known for
delivering best and high quality of hospitality services for visitors, researcher as well as
academics or business staff also. This includes the team of highly experiences and skill people
who will support in effective and efficient performance of the conferences event. Team assist in
make sure all task and activities are working according to the time as well as the need of
organizers. This help in successfully implementation of the conferences. UNSW Kensington
includes In house state of the art AV. This place is specialised in delivering customised as well
as consistent experiences to the event or conferences held. UNSW Kensington is providing more
than 400 venues so that organizer can select the venue as per the need and requirement of the
conferences. There are various event space or options available will help in meeting with the
want and requirements. UNSW Kensington conference venues is well structured with high
technology, In house AV, stage, wifi as well as other facilities. This place is effective in
offering different types of events such as Awards, Cocktail party, Conferences, Exhibitions,
Meeting, private party and so on. This venue style is developed in contemporary style as well as
have historic building which is made up of amazing interior designs. UNSW Kensington
conference venue will includes setting arrange for up to 400 members that is accurate for
conducting medium scale confesses. Along with this, UNSW Kensington offers accommodation
facilities. There are 44 rooms available which can be used for visitors or guest to stay.
Conference Scenario 3
Hyatt Regency Sydney is regarded as the one of the most famous five star conference hotel along
with marina and harbour views. Along with this, it is the largest luxury hotels with having about
9000 spaces of sleeping rooms and ballrooms as well as meeting room. This mostly organised
conferences meetings, board meetings and many others. It is established in 27, 330 square feet of
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events areas in which approx 21 function rooms are available within it. Also, they has AV as
well as technology. Moreover, for the large business events, they provides effective requirements
that are required for the best large business events such as advanced technology items and
equipments.
CONCLUSION
Based upon the above, it has been concluded that Sydney is a renowned destination in Australia.
Moreover, rather than expensive, this is the most impactful destination. This has been also
determined that with assistance of kinds of several conferences, events and meetings venues,
huge number of corporate conference, meetings and events are conducted. For undertaking the
most effective as well as appropriate venue as per the stipulated criteria there are various forms
of sites that is helpful in identifying the suitable venues. Along with this, it has been also
summarised that the above chosen three venues within scenario are undertaken based upon their
functional as well as special needs that assists in accomplishing overall requirements in well
defined way. Rather than this, it is also evaluated that conferences in all selected venues conduct
through management according to the limits of areas. In addition to this, for the ideal business
travellers, they provides contemporary dining, heritage listed pub, a roof top bar as well as the
complementary access to an off site 24 hours centre of fitness which is located a shorter walk up
Market Street. Whole theses rooms has been refurnished and facilitates advanced furnishings,
wi- fi internet access, comfortable chairs and many others.
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REFERENCES
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Management; the Host City’s Lessons Learned from Gold Coast 2018, Commonwealth
Games. Applied Spatial Analysis and Policy. 13(1). pp.51-67.
Pioquinto, B., Camara, J. and Espinosa, N., 2019. Portfolio-based Analysis and Competencies of
Hospitality Management Students in Events Management: A Basis for Syllabus
Enrichment. Asian Journal of Multidisciplinary Studies. 2(2). pp.134-139.
Raj, R., Walters, P. and Rashid, T., 2017. Events management: principles and practice. Sage.
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