TABLE OF CONTENTS INTRODUCTION Business Health Check TABLE OF CONTENTS

Business Health Check TABLE OF CONTENTS INTRODUCTION 1 LO11 1.1 Analysis the purpose of the business. 1 1.2 The factors that affecting the organization.2 1.3 Improvements that can be made in the organization.4 LO26 2.1 Effectiveness of the business.6 2.2 Development plan for improving the business.8 LO39 3.1 Current management skills 9 3.2 Develop plans for skills in management and staff. CEO wants to be a national driver to achieve a vibrant world class hospitality industry, whose private sector leadership will stimulate

Business Health Check

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
1.1 Analysis the purpose of the business.....................................................................................1
1.2 The factors that affecting the organization............................................................................2
1.3 Improvements that can be made in the organization.............................................................4
LO2..................................................................................................................................................6
2.1 Effectiveness of the business.................................................................................................6
2.2 Development plan for improving the business......................................................................8
LO3..................................................................................................................................................9
3.1 Current management skills....................................................................................................9
3.2 Develop plans for skills in management and staff...............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business health check assignment is based on J.W. Marriot and its business environment.
This report discusses the company's business environment. This report also covers areas that
need to be developed to improve the company's business. This report explains how to conduct a
Business Health Check area for improvement J.W. Marriot. This will be produced in the form of
a brief report that analyses the management and employee skills of the company. This shows the
ways and techniques through which this process takes place. The overall task will focus on J.W.
Marriot business reviews, as shown in the case study.
LO1
1.1 Analysis the purpose of the business.
J.W. Marriot mission is to harness the full potential of the hospitality industry by increasing
sound consistency to create excellent comfortable atmosphere of this sector. The organization
seeks to serve its members by meeting their needs and building partnerships in ways that are
socially responsible and sustainable. CEO wants to be a national driver to achieve a vibrant
world class hospitality industry, whose private sector leadership will stimulate the country's
development (Mukhopadhyay, 2016). J.W. Marriot goal is to protect and encourage members of
our hospitality company to grow and develop CEO’s focus is on adaptability and creativity in the
hospitality industry, which not only ensures adaptation to change, but also anticipates change and
basically the road to global markets.
To achieve their goals to make J.W Marriot more competitive and successful, the analysis
have been carried to find out these following goals:
 Promote the hospitality industry and protect the legal rights of its members.
 Make uniform rules for J.W. Marriot management and other J.W. Marriot companies.
 Improve J.W. Marriot service standards through staff exchanges and J.W. Marriot
selection support through education and training in the hospitality industry.
 Explore and explore all the problems and problems faced by members.
 Develop laws related to the tourism industry and the tourism sector and speak out against
all laws that jeopardize the development of this industry.
 Further partnership and international cooperation.
 Promote good relations and understanding between workers and employers in this
industry.
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 Promote cooperation between national, international and regional tourism organizations
1.2 The factors that affecting the organization.
J.W. Marriot have a good brand reputation in the hospitality sector and is very famous in all
around world. At present, Marriott operates around 4,200 J.W. Marriots different parts of the
world and regions. Company properties operate under 19 brands, including Ritz-Carlton and
J.W. Marriott. Its property involves luxury homes and resorts, boutiques, apartments and
restaurants. Marriott is currently in the midst of a successful development that has led to
considerable development in income. Marriott recorded a profit of $14.22 billion in the recent
economic information of June 30, 2015. Growth in sales seems to justify expanding Marriott
J.W. Marriot rooms to 714,765 in 2014 in 2013. (Porter and Kaplan, 2016).
The significant issue that investors must ask is whether the political, financial, social,
cultural, technological and environmental variables or PESTLE surrounding Marriott warrant
their development. The cost to add all of these J.W. Marriot beds can be very dangerous and high
and also Marriott recognized the € 9.34 billion bond in 2015.
 Political factors - The primary political variables that can affect Marriott in famous
tourist locations are the danger of terrorism, international relations, and the political
climate. The greatest danger here are terrorist attacks or military clashes that can interrupt
global flights or make individuals scared of traveling. Marriott is also threatened by
terrorists attacking tourist attractions. There's proof that terrorists target J.W. Marriots
and other tourist attractions. In June 2015, 39 human beings, including tourists, had been
killed on a beach J.W. Marriot in Tunisia. Such attacks can damage Marriott with the aid
of keeping off ability guests and requiring pricey security measures.
 Economic factors - the primary monetary elements with a purpose to affect Marriott's
enterprise are the slowdown in China's economic growth and ongoing financial turmoil in
Europe. Such occasions, which includes the disintegrate of the inventory market in China
and the debt disaster in Europe; have significantly reduced individual buying strength and
their capacity to travel. The largest effect of that is the reduction in business trips, where
Marriott could be very established. One Marriott affair is the excessive change rate for
the United States greenback overseas, which makes people tour and prevent overseas
travellers from journeying US locations which includes Las Vegas. High trade costs also
can preclude commercial enterprise tour. The lengthy-term economic danger is increasing
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income inequality and stagnating middle class wages in the united states, which reduces
the potential of people to tour and stay in J.W. Marriots.
 Social and cultural factors - Social elements make Marriott's future excellent due to the
fact the variety of people making plans international trips increased 13% among 2013 and
2014. Extra importantly, the range of passengers who wanted to depart domestic
accelerated from a median of $ 5,955 in 2013 to $ 5,136 in 2014 (Molazadeh and
Taghikhani, 2016). This means that extra passengers spend extra money. It seems that
more and more human beings need to travel and pay more for the experience.
Interestingly, Australians spend the most on journey: around $ 12,393 in 2014. Cultural
modifications that might have an effect on Marriott encompass an boom inside the
variety of other chinese and Asian passengers. Populations inside the US and Europe,
which can be growing old, can growth demand for positive types of trips, inclusive of
holiday packages and luxury motels.
 Technological factors - Technologies including Airbnb, which allow people to lease
rooms or apartments at once to passengers, could have a major effect on the J.W. Marriot
commercial enterprise. In keeping with Inc., around 6 million visitors were placed on
Airbnb assets in 2013. There are round 25,500 Airbnb advertisements in ny on my own.
One among the most important ability threats posed by way of Airbnb to standard J.W.
Marriot organizations is folks that can avoid issuing J.W. Marriot taxes and fire
protection rules, which means that they incur a whole lot lower operating expenses. This
lets in Airbnb hosts to reduce room costs in many markets.
 Legal factors - The most crucial prison component that influences Marriott's commercial
enterprise within the destiny is the popularity of services such as Airbnb. Government in
towns together with New York, New Orleans, and Barcelona have imposed fines on
Airbnb and its hosts for violating zoning laws, J.W. Marriot guidelines, and fitness and
safety regulations. There are a few critic points that some hosts have used Airbnb in
numerous markets to run illegal J.W. Marriots. Another trouble is that Airbnb hosts do
not pay lodging prices, which are a first-rate source of income for a few groups. Within
the US, Marriott also has the choice to raise the minimum wage - in a few proposals, up
to $ 15 according to hour. This could result in better exertions prices and decrease
services.
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 Environmental elements - The price of gas is the most crucial environmental component
which could disrupt Marriott's business. The decline in oil expenses can result in lower
journey prices and better demand for J.W. Marriot rooms. It's miles clean that the
capacity chance to Marriott's enterprise is a unexpected boom in gasoline expenses,
especially for airlines. The capacity for Marriott's lengthy-time period impact at the
surroundings might consist of an growth in electricity expenses due to efforts to lessen
greenhouse gases via limiting coal combustion in strength flora. Climate change can have
an effect on Marriott's business with the aid of raising sea levels and developing floods or
storms that make the coast uncomfortable. The growing temperature of global warming
can close ski inns or make some inn seashores too warm for convenience. This
improvement can cause closure or relocation of J.W. Marriott’s.
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1.3 Improvements that can be made in the organization.
J.W. Marriot absolutely strives to construct a global-class provider lifestyle will do the
entirety in its power to expand provider requirements that emphasize remarkable customer
service. One of the foremost elements that distinguish right provider from absolutely tremendous
service is consistency. Successful J.W. Marriot managers ought to make sure that J.W. Marriot
workforce understands the way to react and act accurately in each scenario. In an industry
wherein service is king, the fee of supplying a huge guest J.W. Marriot is a familiar vicinity.
Much less well-known are new social and expert realities and innovative technology which could
beautify J.W. Marriot efforts to provide visitors an unforgettable revel in in an increasingly
competitive market.
They are able to use 7 methods to improve the first-class of J.W. Marriot services and to
make certain that they provide incredible J.W. Marriot offerings at all times:
1. Deal with each guest as a VIP - They can't all be celebrities, directors or paid, however they
could treat every visitor as a VIP and guarantee that this can be an unforgettable fine experience
they want to copy. They can teach their workforce to be cautious and responsive, and to develop
a feel of urgency for absolutely everyone, regardless of their reputation. Instead, Their visitors
will praise with loyalty, and, even better references. Additional bonus: while visitors experience
tremendous and unique, secondary elements that may occur are much less critical (together with
restrooms, mediocre locations, and so on.
2. Ensure that every day education takes priority over one occasion - This seems an not possible
task in an enterprise wherein most employees have labored outdoor of normal operating hours.
Beneficial is a brand new era that enables great and time-eating education. Increasingly J.W.
Marriott’s are seeing the benefits of mixing conventional worker education techniques with
actual-time education answers along with PSS. How does this system work?
As an instance, suppose J.W. Marriot have just added a brand new property management
gadget. To growth the speed of agent, they could allow them to participate in magnificence
education, take a long e-mastering module, or, in the worst case, just throw a head and speak to
the assist table, in the event that they don't recognize it, till guests wait there. Alternatively, they
could use overall performance support to sync J.W. Marriot body of workers to direct packages.
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Performance assist is an utility that uses visual reputation generation to look the PMS display in
addition to customers and to continuously display agent activity to provide real-time guidance.
This will be designed to show balloon recommendations which might be suitable for open home
windows and active sellers. This tip courses dealers to tell guests what to ask, the way to restore
insects, and can incorporate vital area warnings or incorrect statistics. Greater sophisticated
systems like Leo overall performance support additionally provide automation.
3. Offering customized customer service - Coherence does now not mean that each visitor need
to acquire the identical provider. The best authentic service requires personalization and makes
each customer sense that nothing is greater essential than right now. The same performance
assist era that you use for time schooling can also be used to offer personalized pinnacle-stage
offerings. Overall performance support works with your house management machine to examine
visitor profiles. It makes expertise and statistics very available by displaying labels on the
pinnacle of the software whilst wished in order that employees can attention on personal
involvement with visitors to create a long-lasting affect.
4. Make a fine start for brand spanking new personnel - The latest survey suggests that
worker turnover is the very best inside the resort enterprise, with US employment averages
achieving 31% and 34% respectively. This consistent noise is very unfavourable and
consequences in negative overall performance, low morale and bad customer support - no longer
to mention the final violation. To triumph over this epidemic, main lodges revised the way they
dealt with the council. The survey at the Centre for creative leadership suggests that new
personnel who have attended properly-structured boarding packages are 69% much more likely
to stay inside the agency for up to 3 years. Whilst initial employee packages are every day
activities, sturdy inclusion strategies currently range from the primary day / week / month to the
ongoing technique that accompanies employees during their working lives and facilitates them
achieve better outcomes.
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5. Replace device container - Hospitality can be one of the oldest businesses within the global,
but now it need to come as no wonder that hotel efforts can realize their most potential through
adding modern-day era (Kew and Cates, 2016). In line with the software program advice file,
accommodations can fast control inn management software program such as PMS to streamline
the registration and termination system, create financial reviews, manage employees, and
automate daily tasks - saving time. Loose motel body of workers from tedious obligations and
beautify the revel in of visitors. As a breakthrough, hotels that want to higher serve their
employees and clients and reap greater ROI from their PMS systems are turning to technology
that increases productiveness.
6. Take steps to provide customer service - attempt to find out how speedy you may answer
your guests' questions and problems. In line with customer service surveys, sixty nine% of
customers outline "suitable" customer service as a trouble or their problem is resolved fast and
efficaciously. With a productiveness improvement answer, resort managers may be positive that
their employees have the proper expertise. Using the orientation of contextual techniques that
adapt to the actual communique, productiveness assistants can quickly provide the first-rate
solution.
7. Tie your employees to the overall performance of the motel - W. Edwards Deming, father
of the nice motion, emphasized 14 control factors - the boss among them became the idea of
"perseverance of motive". This means that your personnel want to recognise their dreams by
using displaying them what they do every day at paintings, which has a fine impact at the enjoy
and profits of resort guests. Linking character behaviour to a bigger gadget gives your personnel
the feeling of the significance of imparting exceptional carrier every day.
LO2
2.1 Effectiveness of the business.
When J.W. Marriots compete with OTA, AirBnB, and others, guest involvement is more
important than before. The J.W. Marriot guests spend 46% more per year when fully committed
to the brand. And if Marriott really understands it, it's about involving guests in a meaningful
way. JW Marriott use HYPER location-based marketing platform to map geo on their property.
Nonetheless, machine platform training includes everyone who publishes publicly from these
locations. And they are very good at using 56% return on engagement. The team at the Marriott
never missed the opportunity to surprise and delight guests while staying at a J.W. Marriot.
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Whether to raise a couple's birthday celebration or just ask, with careful comments, guests are
always very happy when their social contributions are seen by the JW Marriott.
With more than 400,000 employees at the Marriott-managed site, Marriott includes 31
brands in 100 countries around the world. They are the largest J.W. Marriot company in the
world, united by the culture of the people who lead David and his team. David has joined this
company since 1998 and has held a CHRO Global degree since 2006 (Bernstein, 2017). Marriott
is based on the principles that employees keep They, in turn, looking after customers. People
who feel good are inspired to serve others and this trust is used for business efficiency.
The acquisition of multinational company Starwood J.W. Marriots & Resorts worldwide in
September 2016 undoubtedly gave the company a competitive edge in this industry. The
company obtained 381,000 rooms this year, opening a record 55,000 rooms. The efficiency of an
organization is measured by results, products or services and income. Marriott offers
accommodation in various categories such as luxury, premium, choice and a longer stay. As said
by CEO, Arne Sorenson, Marriott has the opportunity to offer more choices - choosing a place,
type of J.W. Marriot and choosing the size that the customer must spend. Conversely, such
dominance in world markets is less competitive. My main market already has a high daily rate
and work. Therefore, lower competition can only lead to higher prices and more difficult
negotiations, especially in markets with limited business travel opportunities. Of course, higher
prices are a nuisance for customers, but loyal customers will remain seated at Marriott locations,
regardless of price. It also helps organizations to offer a variety of space / experience desires.
The current position of Marriott's performance / performance plan reflects the vision of the
organization, which values its success in terms of loyalty, profitability and growth. Friendly
companies remain loyal and dedicated to their employees and customers. This company has a
philosophy developed by founder J.W. Marriott: "Take care of Their partners and take care of
Their customers." Marriott emphasizes recognition of work done well. For example, companies
treat the most performing workers with benefits, such as trips to Mexico. Marriott is of course
committed to its vision of becoming the largest J.W. Marriot company in the world and
expanding its brand portfolio locally and internationally to make Marriott more profitable. With
the acquisition of Delta J.W. Marriott’s & Resorts in 2015, Marriott opened 9,600 rooms,
opening 300 J.W. Marriott’s with almost 52,000 rooms per year. The merger with Starwood J.W.
Marriott & Resorts made 2016 the strongest year for Marriott.
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2.2 Development plan for improving the business.
Careers as business professionals after the completion of online organizational leadership
provide an opportunity to focus on improving business performance. Organizational
effectiveness is related to business efficiency. Specialists must also focus on service quality. The
key to organizational effectiveness is the use of appropriate tools and strategies to achieve certain
goals.
1. Use human resources - The HR department of each company plays a key role in the
efficiency of the J.W. Marriot of a business. Human resources support organizational efficiency
by helping develop new business strategies because HR professionals in companies play an
important role in recruiting new employees, they also have an impact on company goals. Ask HR
professionals to design and implement changes in the organization to improve the organization.
They provide unique perspectives that can be ignored by leaders and play an active role in
finding suitable professionals to take new positions in the organization.
2. Focus on education and growth
Organizational Guidelines require active steps to work with various groups and individuals.
Leaders must be aware of the strengths and weaknesses of various professionals before making
an action plan to improve organizational performance (Gerber, 2015). Before making any
changes to business, They must train professionals in various fields of business. Find out about
their abilities, skills, and strengths. Identify their weaknesses or areas where certain professionals
have difficulty working in teams. After identifying the strengths and weaknesses of professionals
with different training, he focuses on growing the business by forming an effective team.
Develop a team with additional skills and strengths. Encourage professionals to work for specific
goals and assign assignments based on their skills, knowledge and experience. Efficiency in
business requires an understanding of various professionals and their roles in business, as well as
ways to improve their skills or use unique skills.
4. Work on the service or product quality
Even though the customer plays a role in the company's performance, the company must also
determine the quality of the product or service they offer. The key is to focus on balancing
quality with cost-effective solutions. The purpose of any business is to improve the product
without exceeding budget or a specific price range. Consulting organization requires active
participation in the decision-making process. Ask the professionals in various fields of business
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to improve products without increasing the cost of materials. Discuss ways in which they can
reduce the time needed to achieve certain goals without reducing the quality of the product or
final service. By involving different professionals from various fields in the decision-making
process, leaders get a number of perspectives and ideas for better ways to improve the
organization.
5. Use technology
Tool technology plays an important role in the efficiency and effectiveness of the J.W. Marriot.
Please use a computer, tablet, or smartphone to improve Theyr business performance. Use
software or sharing tools to get various team members to get the latest information about a
project, even though they are not actively working on certain parts of the project. Work with
technology specialists to determine the best way to protect Theyr business and customer data
without exceeding the budget. Use a software program specifically designed to improve the
efficiency or performance of the office. For example, use spreadsheets to improve organizations,
or manage Office systems to share information between team members or various business
professionals. J.W. Marriot efficiency is a business strategy designed to improve business
performance without reducing the quality of products or services. By working with professionals
in different fields or at different levels of education, leaders get new ideas to cut costs, improve
products, and provide quality customer service.
LO3
3.1 Current management skills
The J.W. Marriot manager and group of workers at J.W. Marriot have exceptional duties
and duties. Most a hit J.W. Marriot managers have a hard and fast of talents that allow them to
collect all of the attributes that cause them to a success. The 8 most important skills that each
J.W. Marriot supervisor own at J.W. Marriot are excellent verbal exchange, interpersonal
abilities, special oriented abilities, operational understanding, leadership, crew improvement,
monetary abilities, and versatility.
Conversation - J.W. Marriot managers are liable for maintaining the security in their
buildings and resolving troubles between personnel or visitors to compensate for modifications
in processes, industry magazines, and many others. Super managers are regularly seen as the
public face of the J.W. Marriot. Consequently, suitable conversation abilties are needed to meet
job requirements (Gupta and Jose, 2015). Managers are respectful, compassionate and
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professional. They speak their expectations, desires, and evaluations to their employees, it is
unlikely that their management desires may be done.
Interpersonal talents - Communication is prime and interpersonal skills are a large part of
effective communication. Ultimately, it's far the duty of the overall manager to keep satisfied
guests and personnel alive. Pressure managers have to always preserve integrity,
professionalism, endurance, and information. J.W. Marriot managers often interact with a diverse
institution of human beings from everywhere in the world. They will surely discover ugly
persona types and uncommon global traditions or requirements, in order that they need to be able
to pay attention and adapt.
Specific orientation - To make sure each visitor has an unforgettable enjoy, managers are
vigilant about information concerning security and clean vegetation within the lobby. Delegating
duties amongst personnel is an essential component of governance. Managers are constantly
check that dreams are completed, duties are not ignored, and the system capabilities as supposed.
Multitasking may be very important for monitoring numerous elements of the J.W. Marriot.
Therefore, the focus on detail is one of the maximum important abilties for J.W. Marriot
managers.
Enterprise information - The each day obligations of J.W. Marriot managers need a basic basis
for J.W. Marriot operational understanding. Most J.W. Marriot managers have acquired
operational know-how through paintings in industry or via commencement. Without a basic
expertise of standards consisting of accounting, human aid management or price manipulate,
managers stay unable to make the essential decisions each day.
Financial Control - The J.W. Marriot manager ought to be capable of examine financial
statements, recognize simple financial ideas, and examine financial facts. At the same time as
most J.W. Marriot management tasks focus on customer support, there are some of tasks that
require monetary control abilities. They'll be liable for bank deposits, cash outflows, revenue,
debt and claims management. Vital managers ought to remember the monetary effects while
finding out consumer court cases to keep J.W. Marriot fulfilment very important for monitoring
various aspects of the J.W. Marriot. Therefore, the focus on detail is one of the most important
skills for J.W. Marriot managers.
Business knowledge - The daily responsibilities of J.W. Marriot managers need a basic
foundation for J.W. Marriot operational knowledge. Most J.W. Marriot managers have acquired
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operational knowledge through work in industry or through graduation. Without a basic
understanding of concepts such as accounting, human resource management or cost control,
managers continue to be unable to make the necessary decisions every day.
Financial management - The J.W. Marriot manager must be able to read financial statements,
understand basic financial concepts, and analyze financial data. While most J.W. Marriot
management tasks focus on customer service, there are a number of tasks that require financial
management skills. They may be responsible for bank deposits, cash outflows, revenue, debt and
claims management. Important managers must consider the financial consequences when
deciding customer complaints to maintain J.W. Marriot success.
3.2 Develop plans for skills in management and staff.
The success of any business depends on the quality and type of staff and management
working for the business. Management and employees will work to achieve success for the
company. This guide must be very clear about the company's goals, tasks and vision (Kondo and
Ishikawa, 2018). This must ensure that all strategies developed are in line with the company's
business model. This requires evaluating and evaluating the ability of current management and
employees to give them the right type of process and training. The various ways to carry out the
evaluation process are:
Develop performance management processes and forms - this is a defined process that is
completed on time for employees and management. This format is then analysed to identify
potential improvements in HR and business management. This process is tested very well and is
processed by almost all companies in the market.
Identifying Implementation Steps - Actions and key areas for people's work must be clearly
defined. They must comply with industry standards and competition. This action will continue to
assess individuals and companies in terms of implementation and their policies for adoption from
time to time.
Determining the Feedback Process Guidelines - The feedback process must be determined so
that the response and product images can be tracked and processed. Policies must be carefully
prepared and recorded from time to time.
Establishment of dismissal and disciplinary procedures - This procedure will help discipline
individuals who have not performed well in the company. The company's goal is to reconcile
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organizational goals with management and employee goals. This is possible when people are
valued and improved.
Determine the time of the review process - This schedule must be timely and up-to-date. This
interval must be clearly defined and hence determined further (Stuart, 2016.). This schedule
varies depending on the business model and organizational requirements and even needs to be
compared to other fast food chains on the market.
All of these methods help assess management skills and competencies and those who work
with J.W. Marriot. This is usually a technique that is also felt by competitors and other
companies in the market.
CONCLUSION
Review of terms and conditions is a process that determines the situation and status of a
business strategy. These are indicators that measure the health and performance of a company
based on market share, business volume, and other responses to competitors. In short, it can be
said that companies must continue to assess their products, business efficiency and strategies to
keep customers and customers alive. It will help to change it in a timely and appropriate manner
and introduce the necessary changes accordingly. J.W. Marriot even has to assess the skills and
competencies of management and its employees. This in turn will create a new type of training
and equip them with new skills that will help fight competition.
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