Skills Development and Health Check Analysis

The provided document is a collection of research papers and articles on the topic of skills development and health checks. It includes studies on employee creativity, project management, and health check protocols in various fields such as business, education, healthcare, and technology. The document also provides information on SWOT analysis, PESTLE analysis, and importance-performance analysis based SWOT analysis. The summary also mentions the history of J.W. Marriott which seems unrelated to the rest of the content.

BUSINESS HEALTH
CHECK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.1 The objectives of the business...............................................................................................1
1.2 Factors that impact on the business......................................................................................2
1.3 Potential improvements to the business organization............................................................5
2.1 The effectiveness of the business...........................................................................................6
2.2 Develop plans to improve the business, justifying their value..............................................6
3.1 Current skills of management and staff...............................................................................11
3.2 Justify plans for the development of skills for management and staff...............................15
Conclusion ....................................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Business health check is all about asking some questions about business and highlight the
potentials areas of weaknesses (Joshi and Cheung, 2015). It also looks at culture of an
organization in which it operates. The report will cover the study about JW Marriott. The JW
Marriott is a chain of luxury hotel. This hotel offers luxurious amenities and rooms.
The report will lay emphasis on explaining the objectives of business in which objectives
along with history of the chosen hotel JW Marriott will explain. Also, the report will cover the
impact on the business. This includes PESTLE Analysis, Porter's five force and SWOT Analysis
of the hotel JW Marriott in order to check their business and their operations. The potential
improvement of the business will also explain by the analysis of Ans off growth matrix. The
SMART objectives for the JW Marriott will also be analysed along with the analysis of elements
of Ans off Growth matrix for improvement in the Hotel.
The report will also explain the effectiveness of business and also develop a plan to
improve their business. The report of JW Marriott health check will also evaluate and critical
analyse the development and improvement in business. The report will evaluate the current skills
of management and staff of JW Marriott. Also, a plan will formulate for skill development for
staff and management. The current experience, ability and skills will also analyse and critically
evaluate for the JW Marriott.
MAIN BODY
1.1 The objectives of the business
History of JW Marriott
The Marriott company has started their business as a root beer. The founder of the
company was J.W. and Alice S. Marriott in 1927. Then the founder launched their first hotel in
1957 at Twin Bridges Motor Hotel. There are more than 3000 hotels of J.W. Marriott have over
worldwide (Osborne, 2015). The J.W. Marriott is a company which is internationally operated in
lodging and hotel industry. In 2016, the Marriott international acquire Starwood hotel and resort
and able to create themselves the largest company of the world with more than 5700 properties
and also offering 1.1 million rooms in 110 countries (History of J.W. Marriott, 2019).
Objectives of the business
Short term objectives
 To increase repeat arrivals of guests by 20%.
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 To increase social media presence to attract new customers. To increase satisfaction of guest arrive at J.W. Marriott by 90% till October 2019.
Long term objectives
 The company aims at introducing 300,000 new rooms in their 3 year plan.
 To enhance the companies culture by operating business globally within 2 years.
 To reach market share up to 75% by the end of 2021.
 To attract customers of other rivalries by 20% by the end of year 2020.
1.2 Factors that impact on the business
SWOT Analysis
Strengths The global leader - The J.W. Marriott is the largest leader in global hotel industry. The
J.W. Marriott is nearly captured 5% - 7% share of market every year and also covers a
large geographical presence which creates their image of brand among people. This is the
greatest strength of J.W. Marriott. Strong presence among internet - The J.W. Marriott is able to create their online presence
(Campanotti and et.al., 2016). Also, the rating available on their official websites are best
which attracts customers along with their trust. Ownership of hotel unhampered - The J.W. Marriott owns less that 1% of their portfolio
of hotel. Also, there is less fluctuation among price of real state than other rivalry hotels.
Along with it the J.W. Marriott is focusing more towards franchising which facilities the
expansion of the Hotel at minimum risk.
Weaknesses Lack of lifestyle low cost brand - The biggest weakness of J.W. Marriott is that they do
not have low cost life style brand for their portfolio of the products. A luxury brand - The J.W. Marriott hotel is considered as an upscale and mid scale hotel
which is their weakness. The customer group they focus is only people who prefer luxury
lifestyle. The company is not focusing to track need of all customer base including
different income, class, age, etc. which causes their customer base to be very limited.
Opportunities Innovation in service of customers - The Hotel J.W. Marriott executes different activities
of innovation in their business to attract more number of customers towards them.
2

Regular innovation in the services of hotel include innovation in food presentation as
well as new technologies and techniques used in preparation of food for guest. Also,
enabling service of black tourism, family tourism, green tourism, etc. in their hotel
attracts customers. Personalisation - The customers needs personalised attention for the services the hotels
are availing them. The J.W. Marriott hotel can personalise their service to attract
customers.
Threats Competitors - The J.W. Marriott has many competitors such as Hilton hotel, Taj group,
Four seasons, etc. which not only attracts their customers by making innovation in their
services but also decreases their profitability. Therefore, Hotel J.W. Marriott is suffering
from the huge threat of competitors.
PESTLE Analysis
Political analysis Taxation policy - J.W. Marriott hotel is benefited from taxation policies which are lower
all over western hemisphere. The resultant is company earns higher profit and able to
increase their spending on Research and Development. Changing of new government policies - The new government implements new policies
which affects whole industry of hospitality. The J.W. Marriott need to adapt the policies
according to the change in policies of government. Like policies related to increase in
cost of travel. Therefore, It is more expensive and time consuming for J.W. Marriott to
be in line with government policies.
Economic analysis Currency fluctuation - Frequent change in currency fluctuation affects tourism. The
change in currency prices affects customers and hotels. The higher currency fluctuation
lead to decrease profitability of travel and hospitality industries. The J.W. Marriott affects
a lot by currency fluctuation and this lead to delay in growth.
Socio cultural analysis Increase in spending of consumer and experiential travel - The trend of people are
changing towards travelling. This impacts their life style, and they tend to travel more.
3

J.W. Marriott hotel is attaining a huge profit by changing of trend of customers towards
experiential travelling. Health and safety - The consumers arrive at hotels are more concerned towards their
health which includes quality of food, hygienic food preparation, proper ventilation in
rooms, etc. The J.W. Marriott is spending huge amount of money in these requirements
of customers which attracts more number of customers towards them.
Technological analysis Online booking - The J.W. Marriott is availing the booking facility to their customers
through their online official website (Rastogi and Trivedi, 2016). On this website, the
customers can books their rooms in advance. This saves time of customer as well as hotel
is able to manage their operations of booking in efficient manner.
Legal analysis Data protection law - The data of consumers as well as employees are secured by J.W.
Marriott hotel as they follow act of data protection. This build trust among employees,
and they feel free to share their information with the company. Also, the hotel J.W.
Marriott gets a lot of attraction by customers. Employment law - The J.W. Marriott offers benefits like perks, bonus, flexitime and
flexible working in their work place (Davis and et.al., 2018). This increases satisfaction
of employees and decreases turnover of employees. This enhances working of J.W.
Marriott and able to render better services to their guests.
Environmental analysis Promotes recycling and pollution management - The J.W. Marriott is promotes recycle
of their products they offer to their customer. They use packaging of recyclable material
which is environment friendly. The hotel is also consuming solar energy in their hotel in
order for sustainable growth.
Porter's five forces
Threat of New Entrants - Very low threat
The entry of new entrants in industry of hospitality is very low as this requires huge
investment. This is not possible for a company for invest high initial expenditure. Therefore, the
threat of new entrant is very low for J.W. Marriott.
Bargaining Power of Suppliers - low threat
4

The suppliers in hospitality industry has fewer control on their prices. The suppliers have
low switching cost and for the suppliers it is very difficult to switch from the hotel which is
operating large market share in industry of hospitality.
Bargaining Power of Buyers - Very high threat
The J.W. Marriott is facing high threat from buyers as the variety of hotel in field of
luxury is available in hospitality industry (Malhotra, 2019). This enables the very high threat of
buyers and affects profitability of J.W. Marriott.
Threat from Substitute Products - Low threat
There is low threat of substitutes available in industry of hospitality. The unavailability of
substitute helps the hotels in attaining huge profitability and growth.
Rivalry among the existing players - High threat
The hospitality industry is bearing high threat from competitors as there are huge
competition in this industry. The hotels like Hilton, Four seasons are giving tough competition to
the J.W. Marriott hotel. This enables the hotel in proceed innovation on regular basis and helps
the J.W. Marriott to stand alone among all existing competitors.
1.3 Potential improvements to the business organization
Ans off growth matrix
The ans off growth matrix involves market penetration, market development, product
development and diversification. The market penetration includes the achievement of growth in
existing products in current market segment. Whereas market development seeks to growth by
targeting their existing products in new segment of market.
But the product development is different from all. In this, the company launches their
new product in their existing market. The diversification is growth of new business with new
product in new market segment.
The J.W. Marriott can assist to development of Market by opening new branches in
countries where Marriott has not established any of their branch. Like Morocco, Iran and
Maldives (Cao, Duan and Li, 2015). Also J.W. Marriott can execute market penetration by
sponsoring international matches such as Golf and football. The hotel assist their interest to
target middle class of customers by new discounts and offers to attract them.
SMART Objectives
Specific To increase repeat arrivals of guests by 20%.
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Measurable To enhance the companies culture by operating business globally within 2
years.
Achievable To increase social media presence to attract new customers.
To reach market share up to 75% by the end of 2021.
Realistic To attract customers of other rivalries by 20% by the end of year 2020.
Timely To increase satisfaction of guest arrive at J.W. Marriott by 90% till October
2019. The company aims at introducing 300,000 new rooms in their 3 year
plan.
2.1 The effectiveness of the business
Effectiveness component of the business refers to the task completion in the less amount
of time and with the use of minimum resources, Effectiveness is the factor which is generally
plays a huge role in the achievement of the goal for the organisation. J.W. Marriott has also tried
to increase the effectiveness of the business by Huge investment in the new technology and
providing online services which has helped the business in increasing the sales and the revenue
eventually, as huge demand of the technology and the customer addiction toward the internet has
helped the business to attract younger customer.
This step to increase the effectiveness has also helped J.W. Marriott in their marketing
activity as internet plays a crucial role in the marketing in the current scenario. Investment in the
new technology has helped the business in reducing the wastage in the production function and
also effective production of the product which has helped the company to satisfy the customer.
As J.W. Marriott is well known for offering Luxury service to the customer and with that quality
and updated product which are offered by the organisation (Phadermrod, Crowder and Wills,
2019). It has helped the business in building a good image in the eye of the interested party and
the customer.
2.2 Develop plans to improve the business, justifying their value
Executive summary
The business plan has formulated for J.W. Marriott. This plan disclosed Vision and
Mission for the hotel J.W. Marriott. Also, the Aim and objectives of J.W. Marriott was
formulated in the plan. The porter's five forces model along with market research which includes
6

SWOT and PESTLE Analysis were evaluated in the business plan. The financial plan was
formulated for the same. At last some recommendations for the J.W. Marriott has highlighted.
Business concept
The hotel J.W. Marriott is a Luxury hotel operating in chain of hotels. The hotel was
launched and operated more than 3000 hotels worldwide (Blockeel and et.al., 2016). The J.W.
Marriott are in higher tier than traditional hotels of Marriott which are offering more rooms and
amenities as luxurious brand in more than 110 countries.
Vision
To become a premiere facilitator and provider of vacation and leisure experience over the
world.
Mission
To enhance the life style of customers by enables them vacations and by offering them
leisure experience.
Aim and Objectives
 To reach market share up to 75% by the end of 2021.
 To increase social media presence to attract new customers.
 To enhance the companies culture by operating business globally within 2 years.
 To increase repeat arrivals of guests by 20%.
 To attract customers of other rivalries by 20% by the end of year 2020. To increase satisfaction of guest arrive at J.W. Marriott by 90% till October 2019. The
company aims at introducing 300,000 new rooms in their 3 year plan.
Porter's five forces
ELEMENTS OF
FIVE FORCES
LEVEL OF
THREAT
JUSTIFICATION
Threat of New
Entrants
Very low threat It requires huge investment and this increases
expenditure of company. Thus, it is not preferable
for companies to enter into industry of Hospitality.
Bargaining Power of
Suppliers
low threat The suppliers have no control on the prices because
of the low switching cost. Also, the J.W. Marriott
captures large market share (Perera, 2017). So,
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suppliers don't prefer to switch from the hotel to
execute their sales.
Bargaining Power of
Buyers
Very high threat There are huge variety of hotels available in the
field in which J.W. Marriott operates. Buyers are
highly price sensitive and switch their hotel
whenever they found availability of same services at
cheap prices.
Threat from Substitute
Products
Low threat There are no substitutes available for the Hospitality
industry. The consumer prefers to enhance their
comfort and life style by these.
Rivalry among the
existing players
High threat The hotel is facing huge competition from Hilton,
Four seasons, etc. for this they need to innovate on
regular basis.
Market research
SWOT ANALYSIS
STRENGTHS OPPORTUNITIES
 The global leader
 Strong online presence
 Innovating and updating on
regular basis
 Best services
 Innovation in customers service
 Personalization
WEAKNESSES THREATS
 High staff turnover
 Prefers franchising which
lacks their control in their
Hotels
 A luxury brand
 Threat from competitors
8

PESTLE ANALYSIS
Political
analysis
The
taxation
policies
are very
low for the
hospitality
industry
which is
beneficent
for the
J.W.
Marriott
to operate
in all
western
hemispher
e. Also,
the hotel is
able to
execute
their
research
and
developme
nt properly
by invest
more in
this sector.
Economic
analysis
The currency
fluctuation are
very high due to
this the prices
affects directly
lay effect travel
of customers.
The hotel J.W.
Marriott are not
able to attain
desired profit
due to these
change in
fluctuation.
Socio cultural
analysis
The consumers
are preferred to
change their life
style by
executing their
interest in
experiential
travel. J.W. is
taking benefit
of this interest
of customers
and avail them
discount and
offers on such
travelling. Also,
they are
maintaining
heath and safety
of the guest
very well which
attracts more
number of
customers
towards them.
Along with it
the existing
customers gets
satisfied by
Environmental
analysis
They use the
equipments
which are eco
friendly and
does not harm
environment.
The J.W.
Marriott uses
solar energy in
their rooms
which they
offer to their
guests.
Technologica
l analysis
Online
booking helps
the customers
to book with
ease and also
saves their
time.
Legal
analysis
The J.W.
Marriott is
following
health and
safety law,
data
protection
law and
employment
law which
attracts more
number of
customers
and also able
to retain staff
in their work
place. By
following this
law they able
to gain trust
among
customers.
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their services.
Financial plan
Particulars
Janu
ary
Febr
uary
Marc
h April May June July
Augu
st
Septe
mber
Octo
ber
Nove
mber
Dece
mber
Cash inflows
Opening cash
inflow 5500 6800 9182
1164
5.88
1419
1.447
2
1681
8.431
728
1952
6.482
1699
2
2231
5.160
8929
728
2518
3.939
1536
728
2813
2.191
9813
005
3115
9.192
8272
629
3426
4.107
9703
979
Sales revenue
1000
0
1020
0
1040
4
1061
2
1082
4
1104
1
1126
1.624
1926
4
1148
6.856
6764
928
1171
7
1195
1
1219
0
1243
4
Other income 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Total cash
inflows
1750
0
1900
0
2158
6
2425
7.96
2701
5.768
8
2985
9.239
76
3278
8.106
3625
6
3580
2.017
5694
656
3890
0.532
9636
955
4208
3.117
6675
236
4534
9.137
0272
104
4869
7.851
0543
445
Cash outflows
Material 2500 1530
1560.
6
1591.
812
1623.
6482
4
1656.
1212
048
1689.
2436
2889
6
1723.
0285
0147
39
1757.
4890
7150
34
1792.
6388
5293
35
1828.
4916
2999
21
1865.
0614
6259
2
Labour 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Other expenses 2200 2288 2380 2475 2574 2677 2783.
7018
4069
2895 3011 3131 3257 3387
10

12
Administration
expenses 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
Total cash
outflows
1070
0 9818
9940.
12
1006
6.512
8
1019
7.337
072
1033
2.757
5900
8
1047
2.945
4695
872
1061
8.078
4157
928
1076
8.340
9823
95
1092
3.924
8402
607
1108
5.029
0568
125
1125
1.860
3864
852
Cash deficit /
surplus or closing
cash balance 6800 9182
1164
6
1419
1
1681
8
1952
6
2231
5.160
8929
728
2518
4
2813
2
3115
9
3426
4
3744
6
Monitoring and Controlling
In order to monitor the growth JW Marriott can make use of various approaches like
Balance Scorecard - This approach can use by company to identify problems and
improve the internal functions in organization. It can be used by JW Marriott to measure growth
aspects of people working with them. They can also gather feedback from employees in order to
analyses their problems and find solution for it. The balanced scorecard is used to attain
objectives, measurements, initiatives, and goals that result from these four primary functions of a
business. Companies can easily identify factors hindering business performance and outline
strategic changes tracked by future scorecards.
Key performance indicator - This approach can also be used by JW Marriott to measure
whether company’s objective has been achieved or not. It can help firm in better understanding
the performance and employees and by this company can also lay more focus on employees who
are inefficient and lack abilities. It helps organization in achieving desire outcome. Company can
also grow by making use of these controlling and monitoring measures. This approach helps in
evaluating the success of organization. By reaching target level firm can get motivated and
perform more better.
11

Recommendation
The J.W. Marriott is facing huge competition, so they should measure the activities of
their existing rivalries which are Hilton, Four seasons, etc. Also, the hotel should prefer middle
income group of people by offering them discounts and vouchers.
3.1 Current skills of management and staff.
Current skills of management and employees evaluate by organization through use of
skill audit. It is a process of identify current skills in an organization. Skills audit has main
purpose is the analyse capability of members of JW Marriott. Through these process members of
firm update to themselves time to time according to need and fill gap between actual and
required skills and knowledge (Mackey, 2016). This process is necessary to maintain business
health because staff and management is essential to manage business of Marriott. Following per-
forma shows current skill of employees and management of JW Marriott.
Managerial skills :- Managerial skills is a professional skill that use by managers of JW
Marriott to achieve goal and maintain health of business. If health of business manage and
maintain by managers so all department of Marriott like finance, human resource and marketing
can do work efficiently and guest attract from their services. Communication, decision-making,
problem solving and motivating skills contain in managerial skill.
Operational skills :- operational skills is very essential for health of business. Manager
and staff has need to many types of operational skills during operate to work in organization.
Management and staff of JW Marriott use skill such as analytically, communicate effectively and
execute efficiently.
Technical skills :- this skill is a base of Marriott because if technical skills has not
present in management and staff to hotel, so they can not maintain health of business. In hotel,
many types of technologies and innovation are essential in all department such as laundry, food
and beverage department (Dicke, Elling, Schmeck and Leutner, 2015). So for develop and
increase to business these skills are important and make easy to do work.
This above skills are very essential for organization because management and staff are
working in JW Marriott to take place in market and beat to competition their main objective is
provide effective service to guest. If guest attract so productivity and profitability increase.
Health condition of business increase through technical, operational and managerial skills of
12

them.
1 – Bad, 2 – Not bad, 3 – Average, 4 – Good, 5 – Very good
Skills Sub skills 1 2 3 4 5
Communicat
ion skill
 Management and
staff does interact
effectively.
 Fluency of
communication.
 Talk softly with
guest that they
come in hotel to
take service.
*
*
*
Planning
skill
 Management of
Marriott make
effective future
plan.
 They evaluate
customers needs
and wants to make
plan.
 They make
strategy For satisfy
need and attract to
customers.
*
*
*
Problem
solving skill
 Staff and
management solve
to problem
quickly.
 They take
feedback from *
*
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customers at the
time of check out.
Motivation
skill
 Management of
Marriott evaluate
to performance of
staffs.
 Provide rewards
and incentives of
staff according to
performance.
 Staff present to
services
effectively in front
of guest to
motivate them.
*
*
*
Decision
making skills
 Management uses
democratic style.
 It includes to staff
in making
effective decision.
 Staff provide
creative ideas to
management
during decision-
making.
*
*
*
Technical
skills
 Management and
staff of Marriott
has complete
knowledge about
technologies and
*
14

all machinery that
essential for hotel
industry.
 Spend money on
latest technologies.
 Conduct market
research to
evaluate and
analyse the latest
innovations.
 They have
complete and
proper knowledge
about information
technology.
*
*
*
Gap analysis :- Gap analysis is a process of evaluate gap between standard skill and required
skills. In JW Marriott management evaluate gap through this process because it helps in analyse
gap of organization required skills and actual skill (Pollack and Adler, 2016). Following per-
forma refers gap analysis of management and staff of JW Marriott :-
Skills Standard rating (out of 10) Actual rating
Communication skills 9 7
Planing skill 8 6
Problem solving skill 7 5
Motivation skill 8 7
Decision making skill 8 6
Technical skill 10 9
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3.2 Justify plans for the development of skills for management and staff.
Skill development plan is the process of creating an action plan based on awareness,
values, reflection, goal setting and planing for development. Management and staff of Marriott
use this development plan for take action to improve and develop knowledge and skill. They
improve to their goals, strategies and outcomes of learning and training.
Skills Development of
skill
Priority Activities
undertaken
Resource
s
Time
scale
Rating
criteria
Commun
ication
skills
Staff of Marriott
interact with guest,
but they feel
hesitation during
communicate with
them. They
understand to them,
but they have need to
develop smoothness
in interaction.
 Memb
ers of
hotel
give
first
priorit
y to
remov
e and
preven
t
hesitati
on.
 Improv
e way
of
talking
.
Management
and staff of
Marriott, start
to interact
effectively
with guest.
They begin to
listen actively
to other.
They attend to
seminar and
listen to great
speaker.
Time,
Entrance
fees of
seminar.
6
months
8
Planing
skill
Members of Marriott
does not focus on
needs and wants of
guest. They do not
make effective plan
Focus on
needs and
wants of
guest.
Make effective
plan and
strategies after
evaluation of
wants of them.
Cost,
Time,
Creative
thinking
4
months
7
16

to provide
satisfaction as well.
Management
of Marriott
appoint two
housekeeping
staffs for
caring of one
guest.
Problem
solving
skill
Development has
need for this skill
because management
and staff can not
solve problem of
guest quickly and
also do not take
feedback about
services.
Organization
give priority
to take
feedback from
guest at time
of checkout.
Management
gather
information
time to time
from staff and
guest.
Conduct
meeting time
to time.
It
consumes
more
time.
5
months
6
Motivati
on skill
Members of Marriott
can not get reward
and incentives
according to
performance.
Management does
not provide
employees
satisfaction tom
them.
Evaluate
performance
of members
and provide
satisfaction.
Time to item
conduct
research of
every
department.
pay bonus,
incentives and
gifts to them.
Human
resource
and
Time.
6
months
8
Decision
making
skill
It do not includes
staff members of
organization at time
They give
priority to
adopt
Give
opportunity to
employees for
Human
resource,
time and
6
months
7
17

of decision making. democratic
style in an
organization.
express their
creative ideas
and thinking.
Prevent
autocratic
management
style.
cost.
Technica
l skill
Improve and develop
technological
knowledge in
members of
Marriott.
Increase information
technology in
organization.
They do not focus on
market research
about new
innovations.
Priority give
by
organization
to improve
knowledge
about
information
technology.
For develop
and improve
technical skill
management
of organization
provide
training to all
employees.
It also conduct
frequently
research of
market time to
time.
Cost,
time,
experts.
5
months
10
Many types of method use by Marriott to improve an develop skills and knowledge of
management and staff. So it adopt and follow training method and provide training time to time
about new innovation and technologies that adopt and establish in organization newly (O'Hare,
2016). Provide seminars to all staff and management of organization that hey motivate and learn
from it.
Conclusion
From above study it has been summarized that business health is very essential for
organization. Through good and better business health always helps to departments and all do
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work with effectively and efficiently. External and internal environment factors also put affect on
organization. Above chosen organization spread at global level and provide services to people so
they mainly affect to many factors. Organization use tools like pestle and swot analysis for
evaluate and analyse about factors that they affect to performance of organization. Pestle
evaluate external environment but it do not affect on regular basis. Swot analyse internal
environment factors and these affect ion regular basis and they are also controllable. Porter's five
forces model use by organization to analyse about competitive advantage of organization.
Ansoff's growth matrix use by management for improvement to business operations. Business
plan included in this report that includes financial management, planing the roles and
responsibility etc. skills audit concludes that many types of skills like managerial ,operational
and technical are essential for staff and management of organization. These helps in maintain
and manage health of businesses. Gap analysis included in it because on the bases of audit and
analysis of skills helps in make development plan about skills.
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<https://www.marriott.com/about/culture-and-values/history.mi>.
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