BUSINESS HEALTH CHECK INTRODUCTION

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Analysis of Objectives of Business.......................................................................................1
1.2 External and Internal factors impacting business ................................................................3
1.3 Determination of potential improvements in the business organization ..............................6
D1 Contribution of the elements of Ans off matrix ...................................................................7
M1 Analysis of objectives as per SMART criteria.....................................................................7
M2. Effectiveness of the business contribute to the sustainable growth....................................9
2.2 Plans to improve the businesses............................................................................................9
M2 Evaluate the effectiveness of areas of business..................................................................11
D2 Analysis of plans that can lead to improvement in the business.........................................11
3.1 Evaluation of current skills of management and staff.........................................................11
3.2 Justification of plans for the development of management and skills................................13
M3 Analysis of current experience, skills and abilities of management and staff...................14
D3 Evaluation of various methods used to develop management and staff skills....................14
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
Business Health check plays a vital role in depicting effectiveness of organisational
activities on the basis of changing business environment. This assist the firm in outlining
strength and weakness of entity which aid in deriving potential areas of improvement in order to
manage successful business operations. The present study is based on Business health check of
hospitality firm that is Premier Inn which is on the strongest hotel brand of UK. The report will
outline internal and external factors of hotel which aid in developing understanding over present
business condition of hospitality firm. Further, the focus of assessment in on outlining potential
improvement of Premier Inn on the basis of business plan will be developed. The plan will be for
improvement and therefore will comprise details like, sales, marketing, productivity, financial
management system, quality, risk assessment, etc.
On the other hand, assignment will focus on training and development for employee
management on the basis technical, operational and managerial skills of staff and management.
The need of training will be outlined with the help of Skill audit which will be evaluated with the
help of Swot analysis. At last, report will frame plan for training and development for reskilling
and Upskilling needs of employees on the basis of improvement plan of business.
1.1 Analysis of Objectives of Business
Premier Inn is one of leading Hotel Chain of Britain and largest hotel brand of with more
than 785 Hotels and 72000 rooms. The hospitality organisation operates at different location like
airports, suburbs, city centres, etc. Mission of hotel chain is to provide guest warm welcoming
experience with friendly teams and by luxurious hospitality services like, ensuite bathrooms,
Freeview with Television, Kind Sized beds, etc. Vision of company is to gain pride on services
by focusing quality and comfort of different types of Guest.

Figure 1: Brand Strength Index score
(Source: Gilliland, 2017)
Current business position of Premier Inn reflects that its strongest hospitality chain and is
also ranked in Brand finance. The firm is given 88.7 Score for Brand Strength Index which
denotes sustainability if its operational, strategies and quality if services. As per consumer
confidence and familiarity Premier Inn has infiltrated mind set of guests for whom hotel is a go-
to-brand. However, priorities of hotel brand are focused on pledge which is providing great night
sleep by focusing on real comfort of guest (Gilliland, 2017). Also, priority of management staff
of organisation is providing value for money experience to guest as it creates direct influence on
visitor’s satisfaction. Priorities of hotel chain are focused on striking a balance between quality
and value of hospitality services as guest expectations.
Short term objectives of Premium Inn Hotel brand are, putting 15 million Pound behind
multichannel campaigns to break the mould of hotel sector. Further, hospitality organisation
focuses on ongoing professional development of employees to manage continuous improvement