This assignment delves into the world of hospitality enterprises, examining the influence of business planning and health checks on their success. Students will analyze various case studies, including research on the National Health Service Health Check program and its impact on cardiovascular disease risk. Furthermore, the assignment explores the role of innovative technologies like AI in customer analysis and smart alarm systems for companion animal health checks. Finally, students will examine a patent application for analyzing business architecture, highlighting the diverse range of factors shaping the hospitality industry.