Business Health Check Assignment : Hilton Hotel

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
AC 1.1 SMART objectives ....................................................................................................1
AC 1.2 Impact of factors on business.....................................................................................2
AC 1.3 Ansoff Growth matrix................................................................................................4
LO 2.................................................................................................................................................5
AC 2.1 Review of effectiveness.............................................................................................5
AC 2.2 Develop plan to improve the business with justify value..........................................6
LO 3.................................................................................................................................................8
AC 3.1 Current skills of management and staff.....................................................................8
AC 3.2 Devise and justify plans for development of skills for management and staff..........9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In order to consider business health check, it develops analysis that assist to meet with
aims and objectives in systematic manner. On the basis of business analysis, it includes several
perspectives that assist to meet with small businesses. For instance, it includes communication,
requirement, implementation, strategy, etc. (Ko, Chang Bae and Kim, 2017).
In this context, present study is based on Hilton Hotel which is one of the largest
hospitality industry in UK. They develop different activities and tasks to attain profitability and
growth in company. For gaining insight information of the present report, it covers SMART
objectives to attain more growth. Furthermore, it includes review of effectiveness of business
analysis. At last, it includes plan for development of skills for management and staff.
LO 1
AC 1.1 SMART objectives
Hilton Hotel if one of the oldest hospitality business in UK. It started their operations
from 1919 in grocery of London market. The company also increasing their expansion with rival
stores from 1950. Hence, they consider more expansion of business through selling more
products and services. Aggressive expansion continued from 70s, 80s. FROM 1992, the
company introduce their new technologies so that effectiveness also develop to take dominant
position in the country.In order to develop effective results, Hilton Hotel consider SMART
objectives that assist to meet with desired results and outcomes as well. In this regard, different
activities and tasks must be implemented to focus on business development. Furthermore,
following activities include in SMART objectives:
 Specific: In order to develop systematic work performances, Hilton Hotel wants to
increase their market share which creates more profitability. In this way, they determine
creative sources and tools which help to attract more customers and increase their share
(Ivanov and Mayorova, 2015). On the basis of specific objectives, it assists to generate
creative work performances.
 Measurable: Objectives also specifically generated with enhancement of market share
around 3%. With the help of this percentage, successful results could be measured
effectively. It provides platform to environment to identify that objectives accomplish or
not (Zolnowski, Weiß and Bohmann, 2014).
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