Business Health Check Contents INTRODUCTION 3 MAIN BODY

Business Health Check Contents INTRODUCTION 3 MAIN BODY3 AC1.1 Analyse the objectives of business. 4 AC1.3 Determine the potential improvement to theorganizationandits operations.6 AC2.1 Review the effectiveness of the enterprises. 8 AC2.2 Plan to improve the business operations10 AC3.1 The Current skills of staff and management12 AC3.2 Plan for Future Skills development 13 CONCLUSION 15 REFERNECES 16 INTRODUCTION A Business health check is a process that vital check the key part of different process in

Business Health Check
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
AC1.1 Analyse the objectives of business...................................................................................3
AC1.2 Discuss about the different factors that impact on the business.......................................4
AC1.3 Determine the potential improvement to organization and its operations. ......................6
AC2.1 Review the effectiveness of the enterprises.....................................................................8
AC2.2 Plan to improve the business operations........................................................................10
AC3.1 The Current skills of staff and management..................................................................12
AC3.2 Plan for Future Skills development...............................................................................13
CONCLUSION..............................................................................................................................15
REFERNECES..............................................................................................................................16
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INTRODUCTION
A Business health check is a process that vital check the key part of different process in the
organization. It is highlights the area of potential weakness and also pointing the direction of
relevant support towards the enterprise goals and objectives. Marriott hotel is a leading
organization to expand their business across the world. It is offering the luxuries amenities and
rooms facilities.
This report will discuss about objectives of Marriott hotel to identify the short and long
terms goals. This assignment will describe the factors that influence the external and internal
environment of Marriott hotel. Furthermore, this report will discuss about the Potential
improvement to the business that consider possible option by using Ansoff’s Growth Matrix
which assists to maintain the operations in proper manner. It will review the effectiveness of
business in different areas such as marketing, sales, staffing and record keeping etc. This report
will develop a plan to improve the business process and also justify the importance of
development planning. Moreover, it is evaluating the current skill of management and staff in the
organization to improve the capability and ability. Afterwards, it will present to devise the plan
for development skill in the management system.
MAIN BODY
AC1.1 Analyse the objectives of business.
Marriott hotel is a luxury hotel chain in the world. It founded by Marriott corporation
which are higher tier than other traditional hotel. It is offering the luxuries amenities and rooms
facilities. It was established in 1912 with open the first hotel in Washington. It is continually
expanding the business and became under control by the London Council (Abdulredha and et.al.,
2018). It is a leading hospitality organization with more than 3,7000 own properties across 17
brands in different nations as well as territories. In UK, there are total 57 hotels situated from
different city, town and country side locations which include clubs or hotel. It is proud to be one
of the most leading conference and event hotel with established their position in leading choice
brand in 2011.
Marriott makes easier for customer to provide the facility where people can check the
availability of rooms and other services by using online website. It is providing the VIP
Conference room for business classes so that there are many types of session conducted for the
purpose of seminar and other VIP meetings. The Short goal of Marriott hotel to provide the
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better quality of services and also fulfil their need according to their demand. On the other hand,
the business of Marriott hotel to promote the hotel industry and protect their lawful rights of its
employees. They always create uniformly rules and regulation by administration to manage the
facilities of hotel business. There are common goals and objectives of Marriott hotel business.
Generate Maximum Hotel Revenue
Marriott hotel is mainly generating the revenue through renting rooms to guests. It can be
generating 100% occupancy by decreasing the price of rooms. It is key approach to find the price
of rooms and percentage of occupancy with the combination to increase the revenue in
marketplace.
Achieve the maximum profit of hotel
It is possible when increasing the cost of housekeeping by providing the training to their
employee. It helps to reduce the utility of bill by down air conditioning and cannot occupied the
heating in rooms (Aratuo and Etienne, 2019). Although customer want to keep light on so that
the hotel staff looks from the outside at night. It has needed to change the bed linens as per guest
request on the subsequent times.
Boost the revenue of Food and beverage facilities
The revenue of Marriott was projected to increase $665.5 billion in 2013, As per the
national restaurant association reports. It was generated the revenue based on the number of
customer that provided services each day. This is another factor to boost the revenue of business
in market. Sometimes, it is very challenging to find the combination of prices and menus of
products that generate the highest order.
AC1.2 Discuss about the different factors that impact on the business.
Marriott is one of the leading brand that operates large number of hotels around 4,200 in
different countries. Currently, it is the midst successful expansion efforts that has increased the
growth of revenue (Broekhuizen, Bakker and Postma, 2018). Pestle analysis is framework or
strategic tool that can help to analyse the macro environmental condition of business in both
external or internal ways. Pestle analysis is providing the great detail about the challenges will
face the environment to other competitive forces.
Political Factor
It is a major political factor that could affect the Marriott hotel due to terrorism danger, it
is political climate change in the tourist destinations. It is biggest threats that impact on the
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hotels. It has increased the tension between the business because decrease the demand of
traveller for hotel rooms. On the other hand, Government is backbone of Marriott hotel that
support to sustain the competitive world. They are charges the tax on the luxury and other
category of hotel. In this way, political changes have directly impact on the business because of
the government. It will support to take right decision and maintain the growth of Hotel.
Economic Factor
This factor will affect the business of Marriott hotel which are slowing the growth of
economic in other countries. Due to recession, it collapses the market and crisis have reduced the
individual power of buying (Herstein and et.al., 2018). It is the biggest effect on the travel
enterprises. Marriott hotel is faced the problem related the high exchange rate which
discouraging the foreign tourist and travelling from different destination. Economic factor may
influence the economic growth, exchange rate and taxation etc. In this way, it is significantly
impact on the behaviour and attitude of business.
Social Factor
This factor impact on the demand of Marriott products and services. It makes good future
for Marriott business because there are lot of people planned to travel the different destination
which increased by 14% between 2015 and 2017. Cultural change always impacts on the
Marriott enterprise which increased the large number of traveller. In this way, it is growing the
demand of people according to experience, package and alternative luxury resorts.
Technological Factor
Technology is important factor that could huge impact on the Marriott enterprises in the
form of rental room services. It provides the private individual homes directly to the travellers.
Sometimes, Airbnb is considered the potential threats in the hotel to traditional business which
can hosts to avoid the expenses such as rules and regulations, taxes etc.
Legal Factor
This factor will impact on the future of Marriott business because of the authorities in
diversifying the Airbnb services and host for the regulation, health and safety law, Zoning laws
etc. it has been criticism that some hosts are abusing the Airbnb services in global market that
run the illegal hotels. In this way, Marriott hotel Face the problem of increasing the minimum
wages and also lead to increase the labour costs.
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Environmental Factor
Nowadays, this factor could disrupt the business of Marriott through price of fuels. It has
been falling the prices of oil that could decrease the travel costs and increase more demand for
hotels rooms. In this way, this type of potential threat suddenly develops to increase the cost of
fuels. On the other hand, a long term environment impact on the business of Marriott hotel that
can increase the charges of electricity by putting efforts to use greenhouse gases (Peters,
Kallmuenzer and Buhalis, 2018). Climate change always harmful for business by increasing the
flooding and ocean level. It will increase the temperature from global warming that makes beach
and resort too hot and force to close or relocate in other locations.
AC1.3 Determine the potential improvement to organization and its operations.
Marriott Hotel is implementing the potential improvement in their business by using
Information technology to expand the branches all over the world. Information technology has
become one of the essential part of hospitality industry to manage and operate in proper manner.
It has increased the opportunities in hotel to create jobs such as data architects, information
security specialists etc. In this way, the Marriott hotel functions are integrated with the
technology to improve the facilities and services in global world.
In order to operate the overall functions effectively, the hotel is seeking ways to improve
the enterprise process and maintain the workflow or customer services in proper ways. It is
working smarter in the organization to improve the business productivity and profitability in
global market (Rezaei and et.al., 2018). The Marriott has clearly set the specific goals to attain
the specific objectives. In this way, SMART is based on the acronym elements that specify the
business task in proper manner.
The Marriott hotel is focused on the well-defined goals which corporate the client in the
hotels. It is important criteria to identify the specific goals to manage and control the overall
functionality of enterprises. The specific target should be developed the powerful force to
generate more power and energies.
The productivity refers to how the business convert the input into the services and
generating accurate output. Nowadays, it has limited to measure the ratios of input as well as
output. Marriott hotel will implement the innovative concept by using technology and also
working in smarter ways. It helps to increase the opportunities to improve the efficiency in the
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organization. There are different areas to improve the business operations and functions of
Marriott hotel.
Use new technology improve operations
It is main approach of potential improvement on Marriott hotel to enable the web based
technique to increase the quality of services effectively. E-booking is another opportunity for
consumer to book the hotel rooms by using website and other applications. In this way,
technology can enable to get more competitive price and reduce the cost of transaction process.
On the other hand, Marriott hotel is implementing the inventory control system to
minimize the level of inventory. It helps to improve the profitability and many consumers
spending a lot time on website (Sun and Lee, 2018). In this way, they also show their interest
towards facilities and services. Online and booking management system easy to integrate with
the information about the e-business system, record of guests, accounting and so on. This will
help for Marriott hotel to track all the details of booking and also identifies the status.
Review existing setting
Marriott hotel is looking the business process from the point of view when the investor
can invest money on business growth and development. It should keep in mind to manage the
entire business goals, objective and vision of enterprises. In Marriott hotel, Consultant has been
made the effective strategies to maintain the existing set up in the business operations. By doing
this, it can better to identify the proper link between the different type of element of
management. It can be used the variety of equipment to determine and remove all waste which
effect on the company. It is the most common approach to improve the business operations and
functions in proper manner.
By using Ansoff’s Matrix Improve Business
This model is based on the strategic marketing that can apply in the business to increase
the opportunities and also increase the revenue of enterprises. It is also known as Product Market
Matrix which mainly focused on the growth and development. By using Marriott hotel, it is
increasing the opportunities of hotel to increase their sales through showing the alternative
combination of new markets.
Market Penetration- It is one of the most common alternative growth strategies by using
Ansoff Matrix. It involves to focus on selling the existing services into the existing markets. It
gains a higher market share. It is the strategy of Marriott hotel that consider to decrease the risk
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of business process. This type of strategy will target the potential consumer and also move on
another client. It is potential improvement to maintain and increase the market share of existing
services. Another approach to determine the new demand of customer through demographic
concept. It useful to distribute the services of every age group which help to increase revenue in
global marketplace (Tuan., 2018). In Marriott hotel, Consultant will define the strategy of
providing the market intelligence and client feedback that help to inform other team members in
marketplace.
New product development- It is also another growth strategy which applicable in the
Ansoff Matrix which require to change the enterprise operation, it including the research and
development which need to be launched new product and services in existing consumer base. In
Marriott Hotel, Manager is investigating and assess the implement new technologies, materials
and processes.
Market development- It is based on the market improvement strategy to sell the existing
services into new markets. In this way, Marriott hotel is expanding their business outside the
region and other country. The organization is used the strategy to control the overall risk in
distribution channel of new global marketplace. It is a potential improvement of Marriott hotel to
increase the popularity in new markets. They also making pricing policies which help to segment
the new market. In this way, customer can easily take advantages to use the better quality of
services.
Diversification- It is a corporate strategy that can enter in the new global market in which
enterprises doesn’t currently operates in proper manner. It is also creating new product and
service for new market. It is the best strategy to achieve the growth and development by
developing new services in global marketplace. In Marriott hotel, it has required the skilled
person that can manage and control the different operations such as Marketing, sales and so on. It
always balancing between reward and risk.
AC2.1 Review the effectiveness of the enterprises.
The effectiveness of business refers to the better quality of services and their outcomes.
These are different type of task derived by staff members and manager in the Marriott hotel. To
create the effectiveness at workplace, it has been required to maintain the good relationship
between manager and other members so that they were delivered the consistent outcome and
results. For Example- In Marriott hotel, Marketing manager and marketing campaigns must be
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delivered the consistent leads, they would be thought as an efficient manager to handle all the
operations in proper manner. To improve the effectiveness of enterprises, it should be required to
conduct the performance review report in both side of managers and staff members. In this way,
it can easily determine the important method or techniques to improve the accurate result and
outcome. In effective outcome could impact on the quality of Marriott hotel and its services. It is
important for business to divide specific role and responsibility of each employee so that they
can easily achieve the goals and objectives (Herstein and et.al., 2018). The business effectiveness
has improved the quality of services in different areas of Marriott hotel.
Marketing- It is important part of Marriott hotel to measure that how effectiveness the
existing market. It has required to make efficient market strategy that help to meet goals and
objective of business. It can spend a lot of time to increase the short and long term achievements.
It is related to the marketing that can return on marketing investment. Marriott hotel operates
within multiple operation that can determine by budget, size and ability to organize all the
services in proper manner. Marketing effectiveness can be acquired by using the superior
marketing strategy to maintain the position in effective manner.
Sales- An effective Marriott hotel sale strategy allow to earn lot of money and also possible
to increase the revenue of business. The sales team always trying to implement new concept in
the promotion and represented in very attractive ways. In this way, many consumers are attracted
towards the services to increase the profitability. They are offering the booking channels to
increase rate of hotel room sales (Herstein and et.al., 2018). This will help to increase the
demand of hotel and also maintain brand image in the international market.
Finance- In Marriott hotel, Financial manager keep maintain all records of employee in the
organization. The hotel has own specific business structure which comprised of different
operational function by management level and they can impact on the entire financial success. It
ensures the budget and forecast planning to execute different operations such as update report,
revised etc. An effective reporting and planning tool provide the overview about the current
status of hotel business.
Staffing- they must be well coordinated and must work in collaboration to maintain the
productivity by focusing on the quality management. The major agenda is to give the customers
a rich experience while staying at Marriott hotel through maintaining the hygiene and sanitation.
Moreover, the staff must be well behaved to make lasting impression and help in retaining the
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customers to laid the foundation of loyalty and mutual trust. For example, the reception staff
must be in coordination with housekeeping to give services in systematic manner to the
customers. It helps in building the brand image of Marriott hotel and also supporting the
competitive advantages for local and global markets.
AC2.2 Plan to improve the business operations
Basis Tactics Results
Planning  Marriott hotel will improve their
planning process by determining the
pros and cons of the business. They
will identify the area in which they
need improvement and on the basis
of that plan is being executed.
 They will do proper scheduling of
their tasks by analysis the priority
list. The important project will be
accomplished first then the manager
of the organization will further move
to some other department (Ikkala
and Lampinen, 2015).
 The purpose of this planning process
will relay on one factor that is to
make development in the areas of
the business in which they are
lacking.
By doing proper planning in
Marriott Hotel the work is
distributed to employees and
responsibility has been
assigned in a systematized
manner. The chances for
confusion get reduced. The
employees will work on the
basis of projected budget and
predetermined plan. This will
leads towards synchronizing
working and smooth workflow
balance in the organization.
The employees will work in
systematic way. Thus, the
conflicts in the organization
also get reduced.
Marketing  Marketing tactic of Marriott hotel
will be putting emphasis on their
clients. They will take customers as
their central focused.
 They will identify the current market
demand of their clients and tourist.
The sales of the Marriott Hotel
get increased by doing
efficient marketing of their
services and through using
Google ads and social media
advertising. Through this they
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Through gathering information and
assessing the priorities of their
customers. They will do promotional
activities.
 The potential customers will be
targeted in their advertisement. They
will opt social media advertising as
today's generation is highly active on
social media platforms.
 They will also use google ads. As
the user scroll for hotels their
advertisement will highlight in
between those sites. In this way
advertisement has been done in
customized manner to attract the
potential manner.
can attract large number of
customers easily.
Sales  To improvise the sales. The Marriott
Hotel will first clarify their mission
and sets the sales target. Employees
and workers of the organization has
been informed about the vision. All
of them work in one direction to
accomplish the targeted sales.
 The selling is being done on the
basis of the customers needs. As the
deep marketing research will be
done in which they analysis the
choices and preferences of the
consumers. Thus, on the basis of that
the sales purpose will be set.
The Sales has being increased
by targeting potential
customers and through
clarifying the mission to the
employees. As the workers
started working in efficient
manner, the goals and objects
of the organization got
achieved.
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 They will ask directly to their
customers and asked for the
feedback on regular basis. In this
way ideal customer profile will be
identified.
Productivity  The productivity of the Marriott
Hotel will be improved by
delegating tasks on individual level.
 The technological up gradation is
being done in the hotel in order to
perform tasks in less time. Various
System software has being used such
as Supply chain management and
PMS to improve the overall
efficiency of the organization.
 Hotel rooms and equipments has
been checked on regularly for
reduce the guest disruption in the
hotel.
The overall productivity of the
Marriott Hotel get improvised
through using these tactics.
Through using various system
software in the business such a
PMS and Supply chain
management software. The
overall efficiency of the
organization get increased.
AC3.1 The Current skills of staff and management
Skills are being required to improve overall efficiency of the employees in Marriott
Hotel. They are using following skills in their organization -
 Technical Skiils – The specific knowledge or expertise is required for accomplishing a
particular job role in Marriott Hotel can be said as Technical skills. These skills are
required by the Employees and Staff of the Marriott Hotel to perform particular tasks.
This can be related to information, technicality and mathematical. Special training is
being given by the managers of Marriott Hotel by conducting practical sessions on digital
monitors in order to take command over these skills (Altinay, Paraskevas and Jang,
2015). Programming classes is being held so that employees get well versed with the
system software which are used in the hotel premises. The information security is also
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primary concern of the hotel management. Thus, this field need extra expertise because
this is crucial for the safety of the clients and customers who stay in their hotels. The
technicality department handles the information technology section in Marriott Hotel.
They manage the clients payments and hotel rooms sales data via internet. Therefore,
these skills need to get improved in order to increase the productivity of the hotel.
 Operational Skills – These skills is related from the perspective of the manager. They
learn these skills to handles the staff and employees of the hotel. Proper delegation of
work needs to be done in the Hotels. As the managers are only responsible for assigning
the duties and tasks to the employees (Gibson, 2016). Thus, the managers of the hotels
are focusing to improvise these skills. These skills include effective communication and
conflict management in the hotel. The Project handling is also comes under this section.
To improve overall efficiency of the mangers, these skills is crucial to develop.
 Managerial Skills – The Managerial skills includes planning, delegation of the work,
decision-making and Problem solving. These skills are also significant from the view
point of the managers. In decision-making the managers of the Hotel Marriott conduct
meetings and seminars in which they discuss which decisions are crucial for doing
improvement in the hotel. They also analysis of the organization problems and identify
ways to resolve those problems as soon as possible. They also motivate their employees
for getting things done from them in efficient manner. As employees morale get boost
they stared working at their optimum level. Hence, the organization leads towards
profitability by opting these skills in their work culture.
AC3.2 Plan for Future Skills development
Basis Improvement measures Timeline
Communication
Skill
 The communication skill plays
crucial part in attracting tourist in
hospitality sector. Thus, the
Marriott Hotel is taking measures
to improve the communication
skill of the employees (otler,
Makensand Baloglu, 2017).
 They are hiring the language
experts and language classes are
taken to improvise this skill. To
communicate with the tourist
which comes from different
The time required for
improving the communication
skills is in Marriott Hotel will
be of 3 months in total.
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countries and continents this is
essential for the front department
to know more then one language.
Thus, training is being provided to
them so that they can talk to the
customers easily.
Time Management  Marriott Hotel employees and
workers need to learn Time
Management so that guest
disruption in hotels can be
minimized.
 The scheduling of the clients done
in the proper way so that awaited
room can easily be identified. At
the time guest checkout from the
hotel rooms this can be easily
given to some other client. This is
helpful for minimize the
misconduct in the hotel.
 The Check out and check in time
of the customers should be noted
in proper way so the time in
wrongful conduct can be reduced.
The employees will learn time
management in 3 weeks in
total.
Cultural awareness  The Employees need to enhance
their culture awareness as the
tourist and customers belongs to
various destination from all over
the world and stay in the hotel
rooms of the Marriott Hotel. Thus,
by improvising the culture
awareness they can easily talk with
the customers and clients
(Routledge.Mills, Harte and
Usher-Smith, 2017).
 They can easily identify that what
type of texture they need in hotel
rooms or what type of foopd they
will prefer to eat. As a result
customers satisfaction in the hotel
get increased. The culture
awareness get also improvised
when the employees will started
developing their reading habits.
The cultural awareness will
develop in employees in time
duration of 2 months.
Team Management  The team management is essential
part in hospitality sector. As they
The employees started learning
team management in time
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need to maintain coordination
between various department of the
hotel such as Front office,
Engineering and technical, food
and beverages and bars The
employees need to show
supportive and coordinative
behaviour at the workplace.
Throughout this efficiency of the
organization get improved.
 The chances of the misconduct get
also reduced. To serve the guest
with better facilitates it is crucial
to do team building in the hotel.
The employees will learn team
management by conducting
various management games and
team building exercise at the
workplace.
duration of 5 weeks in total.
CONCLUSION
As per discussion, it concluded that identify the objectives of Marriott hotel in the business
corporate world. It has determined the different factors that influence the external and internal
environment of Marriott hotel. It summarised that the Potential improvement to the business that
consider possible option by using Ansoff’s Growth Matrix which assists to maintain the
operations in proper manner.
Moreover, it reviews the effectiveness of enterprise in different areas and fields such as
marketing, sales, staffing and record keeping etc. it is developing a plan to improve the business
process and also justify the importance of development planning. it is evaluating the current skill
of management and staff in the organization to improve the capability and ability. Afterwards, it
has making a plan for development skill in the management system.
15

REFERNECES
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Broekhuizen, T.L., Bakker, T. and Postma, T.J., 2018. Implementing new business models: What
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Gibson, S., 2016. Mobilizing hospitality: The ethics of social relations in a mobile world.
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computer supported cooperative work & social computing.(pp. 1033-1044). ACM.
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