Business Health Check - Assignment Solved

Business Health
Check

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
LO1..................................................................................................................................................2
AC 1.1 Analysing the business objectives of the Marriott hotel operating in UK......................2
AC 1.2 Identification and explanation of the factors that effects the operation of the Marriott
Hotel............................................................................................................................................3
LO2..................................................................................................................................................6
2.1 Review the effectiveness of business....................................................................................6
2.2 Development plan to improve the business. ........................................................................7
LO 3...............................................................................................................................................13
AC 1.3 Identification of the potential aspects of the growth form Marriott hotel...................13
LO3................................................................................................................................................14
AC 3.1 Evaluation of the skill possessed by the management and staff of Marriott at current
times..........................................................................................................................................14
AC 3.2 Providing justification for the plans regarding development of skill for management
and staff.....................................................................................................................................15
CONCLUSIONS............................................................................................................................16
RECOMMENDATIONS...............................................................................................................16

INTRODUCTION
Business health check wider means to analyse the various factors which bringing changes
in their working and also determine their strength and weakness at certain levels. Every business
working are different, some prepare plane to retain for longer growth and some makes plane to
maintain their brand image and then expand their business to maintain their reputation and name
in the market (Botha, Grobler and Eloff, 2017). The owner of business makes various polices to
retain the interest of customers and employees for longer term but as when they had some
strength it also comes up with the weakness. Present report is based on Marriott Hotel which was
founded by Alice Marriott and J. Willard Marriott in 1927. It is considered to be one of the
largest hotels chain as comparison to other hotels, and they expanded their business through 703
properties in 131 countries. Marriott Hotel maintaining certain plans and procedure regarding
achieving their long term and short term goals.
Report will includes The factors which related to focus on business and also caused
impact to achieve business objective. It also includes other business plans to improve the
condition and are effective to achieve goals and targets. Lastly the report end up with the current
skills for the development of management and staff and in better manner.
MAIN BODY
LO1
AC 1.1 Analysing the business objectives of the Marriott hotel operating in UK
The Marriott hotel was found in 1927, in the US and its Currently operating at 7003
locations till 31st March 2019. The hotel has a chain which is operating at international level and
have its operation in UK as well. Marriott have products as hotel and resorts where it provides
the services of r stay, foods, beverages and others recreational facilities to its guest. The revenues
of hotel for year ended 2018 was $20.75 million and is one of the leading hotel chain in the
world. The Marriott group is very large and its has numbers of hotels and resorts in it and it s
operating at international level. The hotel has certain core values, long terms and short term
objective with it set to be achieved in a particular region. For the Hotel operating in the UK and
the over all group the objectives to be achieved by the organisation is divided into tow broad

sections that is long term and short term objectives of Marriott which are required to be achieved
to reach to the heights of success and ensure the long term survival of the hotel.

Long term Objective of Marriott:
 The long term objective of Marriott hotel can be outlined as having a cultural consistency
with global operations and giving its associated opportunities to grow and success and
this is termed as DNA of the company.
 The business have also a goals of "good food and good services at a fair prices" and the
organisation try to achieve it on a day to day basis.
Short term objective of Marriott:
 The short term objective of the Marriott includes the shaping the modern hospitality
industry.
 The business is driven to continually challenges the status quo and anticipated the
changing need of its consumers with the new brand and new global locations with
providing guest a newer experiences.
AC 1.2 Identification and explanation of the factors that effects the operation of the Marriott
Hotel
The factors which have impact on the operations of the Marriott are internal and external
as well. These internal and external factors includes various factors which have a direct or
indirect effect on operating the of the hotel (Lehr, 2015). In this regard the SWOT, Pestle and
porter's five force analysis with context of Marriott hotel is conducted to identify the factors
effecting it:
PESTLE Analysis:
Political:
Political factors plays a vital role in long term profitability and stability the operations of
Marriott hotel in a nation. As Marriott operates in more than a dozen of nations it is exposed to
different type of political environment. The factors that effects the operation of the Marriott
regarding the political environment of a nation includes political instability, level of corruption,
bureaucracy and interference in lodging industry by the government the protection related with
intellectual property. The governance system is one of the factor that can effect the operation of
Marriott as the industry is facing challenges and the organisation is keeping a close eye on
changing policies.
Economical:

The government intervention in the finance and accounting sectors have a direct impact
on the fortunes of Marriott. The volatile foreign exchange rate impact the investment plans of the
Marriott not only in the short but long term as well. Another economic factor having effect on
Marriott is the pressure on the consumer spending which is falling with time. There is lesser
change in the consumer disposable income but with the growth of income inequalities in the
society have created a negative impact on consumers and this have reduced their spending power
(Dung and Mohan, 2016). With reduced sending power the effect is seen on the income
generation of the Marriott and people spends less on the lodging and recreational activities which
directly effect the profits and income of Marriott.
Social:
The society and culture in which Marriott operates provide a better understanding to the
organisation over consumer preferences in the markets they operated. For each there is a
different culture and it includes various factors such ad services, health ad safety norms, attitude
acceptance of organisational values, societal roles and norms, traditions and others. The
organisation has along term objective of giving preference to each nation's culture in which it
operates and this directly effects the policies and strategies made by it, in order to enhance the
costumer satisfaction.
Technological:
The technological changes are related with the Chagas in techniques used in organisation.
For Marriott it incudes maturity of the technology where the business have researched to the
ascent stage and the most of the player in this industry are vying for newer technologies, this
effects the market share grabbed by Marriott. With adoption of the new technologies Marriott
lowers it cost of production in the finance and accounting sector. This also assist the organisation
in restructuring its supply chain to bring in more flexibility to meet both consumer needs and
cost structure. With this application are being developed for online booking of rooms and tables
at hotel as this is in demand and this lead the organisation adopt the newer technology to enhance
costumer satisfaction.
Legal:
The legal factors that effect the operation of Marriott are many and the Major one are,
waste management policies, environmental norms, complying with food and health safety,