Business Health Check And Objectives Assignment
16 Pages5777 Words48 Views
Added on 2021-02-19
Business Health Check And Objectives Assignment
Added on 2021-02-19
ShareRelated Documents
Business Health Check
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 The objectives of Travelodge...........................................................................................31.2 The factors that impact on the business of Travelodge....................................................51.3 Potential improvements to business organisation of Travelodge.....................................9TASK 2..........................................................................................................................................102.1 Effectiveness of Travelodge...........................................................................................102.2 Plans to improve business, justifying their value...........................................................11TASK 3..........................................................................................................................................123.1 Current skills of management and staff..........................................................................123.2 Devise and justify plans for development of skills for management and staff..............13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONToday, in intense competitive environment, every company seek to sustain and grow itsbusiness profitably. For this purpose, they concern mostly on addressing their weaknesses ontime, before the same become threat for long-term success of business (Eid, 2015). In this regard,business health check up considered as major tool for diagnosing the issues and current conditionof company, in order to formulate better policies and strategies for further improvement. It helpsin determining major strengths of business and identifying opportunities to deal with factors, thatbeyond control of enterprises. The present assignment is based on evaluating factors that aid abusiness to be grown successfully. Organisation hereby taken is Travelodge Hotels Limited, thatdeals in hospitality industry and runs a large chain of hotels, over 500 at global level. In order tocheck what this company is currently projected for long-term success and what it can be offered,objectives, strategies and plans are briefly explained in this assignment, to transform its visioninto reality (Kim, Yoon and Shin, 2015). For this assistance, potential improvement with plans toincrease value of business is also highlighted. Along with this, evaluation of current skill set ofmanagement and employees together with plan for its improvement is given.TASK 11.1 The objectives of TravelodgeThe commitment to offer great food, accommodation and even better facilities has madeTravelodge, the second largest hotel in UK during last few decades in hospitality industry(Oskam and Boswijk, 2016). With excellent reputation and strong brand image at hotel sector,this organisation has earned a large market share and retention of customers for longer period oftime. History: Travelodge Hotels Limited has founded by Thame in England in the year 1985under the guidance of Keith Hamil (Chairman) and Peter Gowers (CEO). Orignially, it wasoperated under Travelodge Chain of US, but it has completely separated its ownership now. Interms of number of hotels i.e. more than 500 in UK alone and few in other countries, it isconsidered as the second largest hotel in United Kingdom (Altinay, Paraskevas and Jang, 2015).Its major strength part shown by number of staff workers that are 11000 approx. that help ingetting high satisfaction of customers. By offering services at best available rates, with Wi-Fi
and transportation facilities to guest as well as the unbeatable value in travel and leisure, thishotel is continuously grown its business globally. Mission: The main mission of Travelodge is to increase affordability of leisure service, to makeit possible for all people (Sandberg, 2017). Wherever they go, Travelodge Hotel Service will bethere to welcome them. Values: The value of Travelodge represent by its core principles that it uses to guide eachdecision (Masiero, Heo and Pan, 2015). It also defines business culture and help in to leadingwith strength.Integrity:This hotel hold itself to high standards and thus, operate business with truthand adequate transparency.Accountability:It gives commitments to deliver best results by offering leisure serviceson affordable rates. Inclusive: It welcomes all people, respecting their cultures, beliefs, ideas and more, byproviding equal facilities at per their demand (Akbar and Tracogna, 2018).Caring: It generously give the time, attention and action.Fun:It loves what business do and pass that feeling on to its each guest and owner.Objectives of Travelodge:The objectives of Travelodge can be classified on the basis of short-term and long-termobjectives. Here, short term objective of Travelodge is to launch the New SuperRooms within ayear, which is accounted as perfect choice with added comforts (Smagina, 2017). Here, each andevery feature is carefully selected in order to enhance comfort to stay, with a choice of softhypoallergenic pillows, a large screen TV and other leisure facilities, to gain retention ofcustomers (Ahmed and et. al., 2015). While, the long term objectives of this company can bedefined in terms of revenues and competitive advantage, where respective company mainly aimsto become the most favourite hotel by offering unbeatable leisure services on affordable ratessuch as modern bedrooms, a Modo Mio Coffee machine, comfy new king size beds and more(Boella, 2017). For this purpose, it has invested over 100m Euro on modernisation programmefor upgrading approx 30,000 rooms with 40,000 brand new Travelodge Dreamer Beds, to satisfycustomers' demand.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Health Check - Sample Assignmentlg...
|19
|5845
|16
Business Health Check - Whitbread Plclg...
|18
|6137
|68
Importance of Business Health Check - Assignmentlg...
|19
|6239
|24
Business Health Check Assignment Solution (Doc)lg...
|17
|5827
|24
Business health check TABLE OF CONTENTS INTRODUCTIONlg...
|23
|6391
|234
Business Health Check Assignment : Whitbread Plclg...
|17
|5931
|45