Business Health Check - Whitbread Plc
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Added on 2021-02-20
Business Health Check - Whitbread Plc
Added on 2021-02-20
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BUSINESSHEALTH CHECK
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analyse the objectives of business...................................................................................11.2 Define the factors that impacts business operations in a considerable manner................21.3 Determine potential improvements for the business organisations and their operations.6TASK 2............................................................................................................................................72.1 Review the effectiveness of business in context with different organisational functions72.2 Develop plans to improve the business, justifying their value.........................................92.2 Develop plans to improve the business, justifying their value.......................................10TASK 3..........................................................................................................................................123.1 Evaluate the current skills of management and staff......................................................123.2 Devise and justify plans for the development of skills for management and staff.........13CONCLUSION..............................................................................................................................14.......................................................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONBusiness health check is defined as current comprehensive evaluation of those elementswhich are crucial for the business operations. It provide different aspects to business persons sothat organisational activities can be viewed from the opinion of experts. Health check of businessorganisation will includes a diagnostic on business and the achieved outcomes will definestrength of businesses along with required improvements (Borchers, Chang and Gershwin,2017). This assignment is written in context with Premier Inn which is a Britain based hotelbrand, headquartered in Dunstable, UK. Hotel is a subsidiary of Whitbread Plc and established in1987. This report is going to cover mission, vision and objectives of business along with thefactors that impacts business in a considerable manner. Also, potential improvements forbusiness and its operations are discussed. Effectiveness of business is reviewed and plans areprepared to improve the business by justifying their value. At last, current skills of managementand staff are mentioned along with plans for skill development in the staff and management. TASK 11.1 Analyse the objectives of businessPremier Inn is a UK based hotel brand which is a subsidiary of Whitbread plc,headquartered in Dunstable, UK. Hotel was founded in 1987 and grows as a largest hotel chainin global context. At present hotel is successfully operating at more than 780 locations with morethan 72,000 rooms available for customers. Main areas where organisation offers it services areAmerica, Middle East, Asia-Pacific, Europe and Africa. Premier Inn offers facilities like lodging,meetings, timeshares, convention and food services to their guest and customers. It is a fullservice hotel which is well known for their dependability, comfort and value (Camp and et. al.,2019). Mission: Main mission of hotel is to make a difference in life of people which uses theirfacilities or services by offering personalised services and superior products. Offeringpersonalised service will benefits the hotel in attaining large customer base due to which salesand profits will increase. Vision: To became the best four star hotel in global context. To achieve this vision,company is needed to gain competitive advantage over rival companies by offering standardisedservices to their customers. 1
Objectives: There are two kinds of objectives which every organisation wants to achieve.These are short and long term objectives. In context with Premier Inn , these objectives arementioned below: Short term objectivesTo enhance revenues of company by 15% in upcoming four months. To increase the profit margins of company be 10% in next one year. To formulate expedition that will satisfy the desires and exceptions of guests in a propermanner. To identify the current social, economic and cultural issues that impacts the servicesoffered by hotel management. Long term objectivesTo provide standardised services and faculties to people which seeks relaxing, enjoyable,memorable and comfortable experience with their family and friends. To create a rich guest experience while recognising, caring and respecting the needs oftheir workforce. In local communities, company initiates programs and activities to prevent environmentfrom ill business activities. To provide appropriate facilities to guests by taking suggestions from holidaymakers sothat high profits can be earned. 1.2 Define the factors that impacts business operations in a considerable mannerThere are several internal and external factors which impacts the business operations of acompany in a considerable manner. These factors can be identified and evaluated with the helpof macro and micro environmental analysis such as PESTLE and SWOT framework. Beside this,to find competitive edge in market place, manager in Premier Inn can use Porter's five forces.All these frameworks will benefits in identifying the factors which influence business operationsof Premier Inn in a proper manner (Fotiadis, Vassiliadis and Piper, 2014).SWOT analysis of Premier Inn SWOT framework is abbreviated as strengths, weaknesses, opportunities and threats.This strategic tool will benefits the company in acknowledging their strengths and weaknesseswhile performing their business operations. Beside this, it will helps in identifying those factors2
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