Business Health Check of Starbucks Assignment
Added on 2021-02-20
19 Pages5717 Words27 Views
FinanceProfessional DevelopmentData Science and Big Data
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Business Health Check
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Objectives of business ..........................................................................................................11.2 Factors that affect process of business .................................................................................11.3 Improvement and changes to the business operations and processes...................................6M1 SMART objectives .............................................................................................................6D1 Analyse how Ansoff Growth Matrix helps in business improvements.................................7TASK 2 ...........................................................................................................................................72.1 Effectiveness of the business................................................................................................72.2 Develop plans to improve business and define their values ................................................8M2 Evaluate the impact of business areas of the organisation ..................................................9D2 Critically analyse development of plan in improving the business ......................................9TASK 3 .........................................................................................................................................103.1 Current skills of management staff ....................................................................................103.2 Plans for the development of skills for management and staff .........................................11M3 Analyse the current experience, abilities and skills of management and staff ..................13D3 Methods that can used for developing skills of management and staff .............................13CONCLUSION .............................................................................................................................13RECOMMENDATION ................................................................................................................14REFERENCES .............................................................................................................................15
INTRODUCTION Business health check is defined as present comprehensive evaluation of importantfactors of business. This is an assessment which which includes capacity of manager who isrunning a business. The business health check is divided into two parts, in part one answers arepresent for a succession of business and in the second part includes the review report. Thecompany which is considered in this report is Starbucks Corporation. This is an American coffeecompany that was started in the year 1971. Starbucks is the main representative of second wavecoffee that differentiate it from coffee serving venues in United States. This report consists ofvarious external and internal factors that affects the business operations and process of thecompany by using PESTEL analysis and SWOT analysis. An Ansoff matrix growth matrix isdiscussed for improvement of business. At last, current skills of the managers is evaluated forincreasing the skills and development of management and staff. TASK 1 1.1 Objectives of business The main mission statement of Starbucks is to inspire and nourish the human spirit byoffering the best coffee to one person, one cup, and one neighbourhood at a time. Starbucks hasaround 33% percent market share for coffee in the US. This company sells coffee and fast foodand the target customers are high class and medium class people. The main objective of thiscompany is to increase it's market share and expanding business by increasing the number ofloyal customers (Akter, and Et. AL, 2016). This company ensure to build it's image in image inmarket and becoming a status symbol. Another objective of Starbucks is to earn more profits andproviding a good customer service and experience. 1.2 Factors that affect process of business PESTEL Analysis of Starbucks Corporation Starbucks corporation was founded in the year 1971 and since then it has experiencedinternation growth. It is the world's biggest coffee house company. The PESTEL analysis helpsin identifying the various macro factors that affects the operations and processes of Starbucks. Itis important for this company to succeed by overcoming all the negative forces that impactbusiness activities and processes. The PESTEL analysis of Starbucks is discussed below- 1
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