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BUSINESS HEALTH CHECK INTRODUCTION 3 LO 13 Analyzing the goals and objectives of Starbucks Corporation

   

Added on  2020-10-23

15 Pages3595 Words233 Views
BUSINESS HEALTH CHECK

Table of ContentsINTRODUCTION...........................................................................................................................3LO1 .................................................................................................................................................31.1 Analyzing the goals and objectives of Starbucks Corporation.............................................31.2 Explaining factors which affects the business environment of Starbucks:...........................41.3 Ansoff's Growth Matrix of Starbucks Corporation...............................................................8LO 2...............................................................................................................................................102.1 Measuring the Effectiveness of the business of Starbucks.................................................102.2 Developing business plans to improve the business of Starbucks......................................11LO 3...............................................................................................................................................123.1 Evaluating the skills of management and staff members of Starbucks...............................123.2 Plans for the development of skills for management and staff of Starbucks......................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

Illustration IndexIllustration 1: PESTLE Analysis......................................................................................................6Illustration 2: Porter's Five Forces...................................................................................................8Illustration 3: SWOT Analysis.........................................................................................................9Illustration 4: Ansoff's Growth Matrix..........................................................................................10

INTRODUCTIONBusiness health check is a process which is used to analyze the overall performances ofthe organization operating in the target market. It helps them to understand their managementsystem more to do respective change according too the requirements. This also helps to tack theprogress of the organization from time to time.This report will focus on Starbucks which is leading coffee company in UK and study itsbusiness environment which includes internal as well as external factors which affects them byperforming PESTLE and SWOT analysis and carrying out the assessment of the Porter’s 5Forces Model on the organization. It will also focus on effectiveness of business and evaluatingthe current skills of management and staff of the organization.LO1 1.1 Analyzing the goals and objectives of Starbucks CorporationStarbucks Corporation is a Coffeehouse chain operating in America. It was founded inSeattle, Washington in 1971. Currently Starbucks Corporation is running successfully in 28,218locations in the world. Starbucks has 898 outlets itself in UK in 2016 which makes it the secondhighest coffee shop chain. It is famous for its variety of coffees available in their menu, such as,hot and cold drinks, whole-bean coffee, espresso, caffe latte, different variety of tea, etc. Apartfrom drinks, Starbucks also delivers fresh juices, pastries, snacks which includes, sandwich,chips, etc.Starbucks is the only non-British company which manages to establish its store in GreatBritain in huge numbers compared to any other European country. The brand has seen anincreasing number of licensed stores opened in UK in the past years. Starbucks is providingpeople special experiences instead of just a cup of coffee. Starbucks corporation ha recentlyannounced its long term objective plans to expand its business in different countries. This willhelp them to grow in the industry (Boiko, V.I. 2016).Starbucks has various number of aims and objectives to achieve in the future to increasetheir business in the target market. They try to provide a good coffee which the customers canenjoy. Some other objectives of Starbucks, are as follows,Providing variety of items into their menu which can attract their customers.It is planning to enter into the tea industry and its initiatives to boost consumerrelationship in their business.

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