Business Health Check INTRODUCTION 1 MAIN BODY
Added on 2021-02-20
22 Pages6071 Words259 Views
Business Health Check
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1AC 1.1 Analyse the objective and brief history of the firm.........................................................1AC 1.2 Explain factor that impact on the businesses...................................................................3AC 1.3 Potential improvements, a business make for the organization and its operations.........4M1 SMART’ criteria of organizational objectives......................................................................6D1 How Ans off matrix contributed to improvements to organization. .....................................6AC 2.1 Effectiveness of the business and its areas......................................................................6AC 2.2 Development of the plans for the improvements of the business 486.............................8M2 Contribution of effectiveness of the business areas towards organizational growth..........10D2 Contribution of developed plans towards organizational improvements.............................10AC 3.1 Evaluate the current skills for the management staffs and employees..........................10AC 3.2 Development of the future skills for the management and staffs..................................12M3 Analysis of the impact of skills of the management staffs and employees on the business....................................................................................................................................................13D3 Evaluation of the various methods which is being used by organization to develop theskills of the management staffs and employees.........................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONA business health check is the important element of the business. It can be defined to as acurrent extensive assessment to identify the several questions which can help to complete theobjective of the entity. This method provides few questions to help firm concentrate on thebusiness activity. Health check include two stages (Eriksson, 2019). Firstly, firm identify theanswer which helps to success the business, in this section the experts and adviser of the firm canevaluate the answer and expert make the report according to their skills and knowledge.Secondly, The results are make in a report format and experts are make the report and presentingthe report In a meeting to the owner. Theretofore, owner of the business has the right to eitheraccept the report, or have it modified.The present report is based on business health check of premier inn. It is the British UKchain and larger hotel brand. There headquarter in Dunstable united kingdom. The report is cover the brief history and objectives of the firm, different factors thatimpact on the business, and identify the potential of improvements in the operations and thebusiness organization. Furthermore, report will explain the business effectiveness. Lastly, reportwill develop the plans for the development of skills for management and staff.MAIN BODY AC 1.1 Analyse the objective and brief history of the firmPremier Inn is the successfully hotel brand, with facilitates more than 72000 rooms and785 hotels in different locations such as airports, towns, cities and public area and suburbs.Firstly hotel chain started in 1987 as travel inn. Firm firstly open anew restaurant “TheWatermill” in Basildon. In 2004. Whitbread acquired hotel chain which is premier lodge, for£530 million. In the hotel chain portfolio this included the 141 hotels chain Whitbread changedthe name of every hotel and decide the new name which is “Premier Travel Inn. In 2005, premierinn launch 500 the new hotel in Hemel Hempstead. Later. In 2006, premier inn bought the 11new holiday inn hotel with high facilities including swimming pools, gym and other facilities inEngland and Wales. Next, hotel decided to launch the innovative bed rooms with qualityservices including different designs of bed rooms. In 2009, hotel chain generate the high earningsin their accounts by 70 %. In 2007, Whitbread acquired the another hotel chain which is GoldenTulip UK including six hotels performing in the UK under the Tulip Inn and Golden Tulipbrands. These hotels were changed name into premier inn (Silverwood, Chew-Graham, and1
Shiers, 2019). In 2008, primer inn expand their hotel in all over the world they launch the newairport hotels by providing the hotel services in everywhere. Later, in April 2008, firmannounced a £100 million expansion in London by aiming to achieve this objective in 3 years. Insome years, Firm offered Room technology services such as tablets to attracts the customers. In2011, premier inn was open 600th hotels in Stratford-upon-Avon. Premier inn sold their somesmall restaurants and hotels to good night inn. In 2015, premier inn opened their 700th hotel inKingston upon Thomas, London. Objective of Premier innShort term objectiveShort term objective are those objectives which helps to complete the long term goal ofthe firm. Therefore, Firm makes the short term objectives to meet the future goals and objectiveof the firm. To promote the premier inn by follow all the government laws to protect the employeesregarding their health and safety lawful rights. To provide education and trainings facilities for improve the hotel services. To promote good relationship with stake holders of the firm such as employees,customers and other shareholders.To ensure that premier inn reduces the disputes in the internal environment bycollaborating with the team members (Allcott, Gentzkow and Yu, . 2019).To set the priorities of work abs set the sales and marketing as a priority for expand thehotel services in all over the world.Premier inn manage day-to-day activities and workflows to enhance the productivity.Long term objectivesLong term objective are those objective which helps to enhance the performance of thefirm. Therefore, the main intention behind the long term objectivity it is that particularimprovements in the organization's competitive position, technology advancements, profitability,employee relations and productivity, and brand image etc. To enhance the customer base by 30 % at the end of 2021. To operate 85000 hotels in UK by 2020. To increase the business positive societal impactTo implement new technology in the hotel service for attract the customers. 2
To enhance the market share by 40 % at the end of 2020.AC 1.2 Explain factor that impact on the businesses.There are different factors which directly impact on the business decision-making power.These factors are affects the business internally or externally. To identify the factors whichinfluence the business firm can use the pestle, swot and porter five forces model.Pestle analysis- it is the best tool which helps to identify the macro-environmental factors thatinfluence the performance of the firm. There are different factors such as political, legal,environmental, social, technological, economical etc.Political Factor — This factor is describe that the governments' interference affects thebusiness, it includespolitical stability or instability, corruption, foreign trade policy, tax policy,labour law, environmental law etc. Thus, the corporation tax has decreased in few years itpositively impacts on the performance of the firm. On the other side, the vat tax is increasedfrom 17.5% to 20% in last year it can negatively impact on the prices and cost of the hotelsbecause the prices of hotel services is increased (Voglhofer and Rinderle-Ma, 2019).Economical factor — This factor is includes the economic growth, exchange rates, inflationrates, interest rates etc. The 2008 financial crisis is effects the UK economy. But the premier inngenerates the profits during the recession times. Therefore, in times of recession; demand for theservice Premier Inn provides could rise. On the other side, low income of customers is reducedthe demand of hotel services it creates negative impact on the firm.Social factor — This factor is describe the different attributes of the society. As Premier Inndepends onheavily on tourism. Therefore, in seasonal and bank holidays also Christmas areessential dates which Premier Inn targets due to people. Hence, people spend more money inthese holidays.Technological factor — This factor is includes the new and innovative technology that affectsthe decision of the firm. Premier inn used high technology in the hotel services they use themobile apps, computer and internet browsing it can help to increase the performance of the firm.On the others side, the high investment in online marketing and advertisement it enhances thecost of the firm it creates the negative impact on the firm.Legal factor — This factor includes particular laws such asdiscrimination laws, employmentlaws, consumer protection laws etc. (Council, 2019). Primer in face difficulties when the wages3
are arisen it can affect the operational performance of the firm. Therefore, government forcespremier inn to follow the health and safety act and employment act to satisfy the employees. Environmental factor — This factor includes the environmental aspects such as weather,climate etc. Global climate change affects the performance of primer inn because many transportservices were affects due to climate change, like the rail networks is mainly affects the premierinn because it reduces the profitability of the firm.SWOT ANALYSIS - It is tool which can help to identify the micro environmental factor. Thisfactor identifies the internal or external strength, weakness, opportunity and threat of theorganization.StrengthSuccessful largest brand of UK .Hotel chain of the year awarded byBritish travel.High advertise chain of hotelRecognize as an innovative hotel brandWeaknessLack of global presence not expandtheir business in international market.Low cost strategyOpportunityInvest in online marketingEnter in international marketThreatHigh competition in hotel servicesAC 1.3 Potential improvements, a business make for the organization and its operationsThere are every business who have potential improvements of their organization andoperations if they adopt right strategies at the right time with the help of right resources. Premier Inn Hotel can improve their business, its activities and its operations by adoptingProduct-Market strategies from Ansoff's Growth Matrix (Ansoff Matrix, 2010). This matrix have2 dimensions which are as follows - Product – It is an item through which an organization operate business and earn profits. It isclassified into 2 parts – Existing Product and New product. In case of Premier Inn, Existing products are hospitality and accommodation services andnew product is online vehicles booking services. It is classified into 2 parts – Existing marketand New market. 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Health Check Elements PDFlg...
|19
|6188
|34
Importance of Business Health Check - Assignmentlg...
|19
|6239
|24
Business Health Check - Whitbread Plclg...
|18
|6137
|68
Business Health Check Assignment : Whitbread Plclg...
|17
|5931
|45
Organizational Structure and Business Environment Analysis of Premier Inn Hotellg...
|7
|1963
|398
BUSINESS HEALTH CHECK INTRODUCTIONlg...
|19
|5993
|378