Feasibility of Launching New Apple and Passion Fruit Soft Drink in Greece Market

This report analyzes the feasibility of launching a new apple and passion fruit soft drink in the Greece market. It examines the market opportunities, business description, and critical analysis of feasibility. The report also discusses the external environment and how it aligns with the internal capabilities of the firm.

Business
Development

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Aim and objective of the report...................................................................................................3
Scope of the report.......................................................................................................................3
Business description....................................................................................................................3
How the Opportunity Was Identified..........................................................................................4
Critical analysis of feasibility......................................................................................................5
Evidence of External Environment and How this Aligns with the Internal Capabilities of the
Firm..............................................................................................................................................6
The internal situation of the business or firm............................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Food industry is the multifaceted and world-wide combination of various sort of the courses
for supplying the most of the food that are disbursed by individuals. Food business has the wide
variability of the prospects in the context to the business owners to form the successful
organisations. As there are several sort of the eating place are opening every day and it is not
very hard to create success in the food industry. On the other side, introducing the new products
that will be helpful in influencing the new consumers (Huang,2017). The food industry has the
sort of the manner for dealing with the consumers as effectively by providing good quality of
products and drinks in market to the consumers. It is an essential term for the business to starting
a new field of the area in the market to satisfy the wants and desires of the consumers as
effectively. The business idea involves in the plan for launching or promoting a new apple and
passion fruit soft drink in the market of the Greece. The business plan involves the following
report that is launching of new apple and passion fruit soft drink as effectively. As there are
various sort of the opportunities for the food industry to get establish the good form of the
business in the market. In context to the new apple and passion fruit soft drink as it is seen to be
clear that there are the need for the managing and direction for the handling of the suitable
course of the business as effectively in the market.
TASK
Aim and objective of the report
The aim and objective of the report is to conduct the viability of the study for the new
business by presenting and promoting the new product and their facilities in the management.
Scope of the report
The scope and prospects of the report is to bearing the viability of the study for in view of
the best manner to introduction the new apple and passion fruit soft drink in market for take hold
of success at the market place.
Business description
The business is going to start business in which new drink like new apple and desire fruit
soft drink with fresh juice is tossed in the market (Krejčí, 2020). This business has a lot of views
that have to be appropriately as achieved and fingered for the success of the business. It is

managed that business management is directing to hold of the consumers to earn the lot of
money.
Benefits of new apple drink and passion fruit soft drink to customer
The new apple drink and passion fruit soft drink that is well and it will measured the health
conscious individuals. It is obliging in hydrating the body for the longer period of time. New
apple drink and passion fruit soft drink to consumers that involves the nutrients and valuable
factors. It will provide the advantages with the consumers. It also encompasses the various
compounds that are supportive to prevent cancer (Li, 2020). Hence, new apple drink and passion
fruit soft drink that will be able to influence the consumer as easily.
How the Opportunity Was Identified
The new business ides of launching apple and passion fruit soft drink in the market of
Greece. As the drink is produced by the fresh apples and other fruits that is good for health of
people. Health, natural flavour as well as convenience are some factors that create opportunity
for the apple drink in Greece market. Organisations research all market current trends by
applying various theories and models as well. After analysing the growth and development for
fruit drink in respective market, organisations implement effective and suitable marketing
strategies to reach potential customers in order to gain various sustainable competitive
advantages. There are various parameters such as suitability, acceptability and feasibility that
make product sustain in respective market and accordingly price, packaging and others features
are set (Lüdeke-Freund and Dembek, 2017). When fruit drink product fulfilled all parameters
than it launched in the market for customer’s use. Various advertisement are published to
enhance awareness of product in market in order to increase sale of it. All these parameters are
discussed below:
Suitability: Suitability is the characteristic of a particular product and service suits the
needs and requirements of market effectively. Organization which develop new products and
launch them within competitive market place have to conduct proper market research to know
about customer’s needs, demands and preferences as well. The suitability will also involves the
strategies and the plan of actions related to the new product in the business. By making goals and
targets in the business it will be easy for the company to act as according to the plan and
procedures for achieving the success in terms of maximising productivity and profitability.

Acceptability: The acceptability deals with the return, risk and stakeholder reactions
resulting from the specific plan of action in the business as effectively. The company settle their
task and project for developing their own terms in the business for the strategies that are for
financial terms and non financial terms and all such terms are depends upon the stakeholder’s
managerial actions in the business (Lynch, 2018). As it deals with risk so, they manage their
failure and any financial losses, brand or corporate that will impacts on the consumers in the
market place as with related to the new product and its services and facilities.
Feasibility: feasibility is defined as the analysis that check the relevancy of particular
product or service to all factors that include technical, economic and legal aspects. It provides
various crucial information to the manager of organization to prevent the organization for any
risk. In the process of developing apple and passion fruit soft drink organization have to access
all feasibility aspects in order to take competitive advantages. The feasibility refers to the
manpower, equipment, management power and the materials of the company that have the
managerial structure and the markets that need to make the particular set of the strategic term in
the market place as effectively.
Critical analysis of feasibility
Mulin’s Domain model
It termed as the domains model that given by John Mullins. This model has developed for
financiers who are concerned in creating a new business and will require the management to
decide about their new launch of the invention in the market. As there are various sort of groups
that are specified as per to the model for considering the capability of new drink or product in the
market. As the seven domains of the models that are as follows:
Market domain or macro level – As per to the first domain it has been evaluated that the
market will be attractive for the consumers. It also involves that this domain looks for the
contemporary development in the previous growth to be continue for helpful in knowing the
market. Mostly, in this field the corporation will consider that if the conditions of the market are
favourable for its development (Rovira Forner, 2019). This analysis will helps in defining that
the new market is viable for the new product that the company is launching or it will minimise
the development of business.
 Market domain or micro level – It will involves the various sections of the market
welfare and desirability. As per to this field it has been realised that the market segment

on the micro level is valuable for the new product in the market. The segment of the
market that is likely to phrase the profit from the company that involves the young and
adults too who are cognisant about their health.
 Industry domain or macro level - As per to this domain, it concentrates on the attraction
of inflowing into the industry at a micro level. It will involves the pressure in the new
sector of the industry (Schweisfurth, Raasch, and Greul, 2019). It will affects the
competition by entering into new business. As there are severe competition in the food
sector of the industry and all the source of information are based on the data that will
available by various online websites.
 Industry domain or micro level - It is the last industry field that will consider on the
micro level to involves the viable benefits in the market. It will involves the manner that
how the company will lead the competition in the industry to provide the services and the
facilities of product in the organisation.
 Team domain - It will involves the mechanism, objectives and tendency for managing
the risk. It embraces the way through which process are getting used in the company. The
main reason for creating the company is to make healthy apple juice available for the
consumers who want to maintain their healthy dietary with affordable options in the
market.
Evidence of External Environment and How this Aligns with the Internal Capabilities of the
Firm
External environment analysis
Determine the opportunities and threats in the context by using PESTEL analysis.
PESTEL analysis
The new drink that is essential to be launched will comprehend pressed new apple and
passion fruit soft drink in it as well. Apple is a great fruit which comprises high water level. It is
preferred by the number of health conscious persons (Siemon and Robra-Bissantz, 2018). As it
involves the manner of the creation 100% organic products with no further additives in it. It does
not even contains any kind of added colouring in the drink. The juice formed will contain two
kinds of apple flavours. One of them is spicy apple lemon cayenne while the second one is cool
apple cucumber basil. The juice will be specialised by various organisations for food business.
The GMO as well as USDA organic will also be obtainable at the hotel. This is perfect for

changing environment in this situation and has a huge customer base already current for it in
market. There are a number of perceptions and models which can be pragmatic on product before
it is hurled in the market. PESTLE analysis is lead here on this product of the new apple and
passion fruit soft drink. PESTLE analysis is an external analysis which includes all the factors in
environment affecting business activities as well as processes (Wang, 2020) . There are a number
of factors in situation which can either positively or negatively affect working of a business. All
these factors help the company to know what are those steps a company need to takes in
upcoming in order to make an effective strategy. The business here is also conducting individual
decision its products before initiation it in the market. Food and average manufacturing will help
in analysing all the goods in the industry in comparison with this new product launched by the
company. Below mention is the PESTLE analysis conducted on this company are as follows:
 Political factors - It will involves the various factors that have the taxes, duties, economic
policies, trade tariffs as in dealing in the market of the food and drinks that is essential to
want as about to the corporation to familiarise to all the rules and regulations that are
issued by management of the business. It will help the occupational to deal with any
changes in the marketplace and also gain optimistic reaction from the management of the
country. The new product apple juice is going to presentation in the Greece market that
have the political fidelity present in the marketplace (Basco, Stough, and Suwala, 2021).
As there are no issue in the business that will be challenged by apple Juice company in
the Greece market. The Greece is ethically strong and established country that has the
active government. But Brexit has affected various uncertainties so the business will have
to face various values.
 Economic factors - It can be affected by the inflation, gross domestic product of an
economy, taxes that are charged by the foreign direct asset of the attention rate, as related
to the foreign exchange rates, economic development patterns that has more field. The
company has launch the new drink, apple juice in the market that need to concentrates on
the budget of the country by which the new product is going to be launched. The demand,
increase rate of the cost, interest rate of Greece that are viable for apple drink to be
launched. The owner of the business that will have to be conscious as about to the diverse
variations in the manner of the country. As there are various sections in the business that

will be able to attract the important amount of the consumer. As the total profitability that
will be maximise as effectively.
 Social factors - It involves the various section of the cultural trends, demographics,
analysis of the population that have many more criteria in the business. It enhance the
taste and preference of the consumers that will be get considered as under this factor. At
the recent time purchasing trends are energetically shifting that have an abundant effect
on the profit of the company (Chen, Hung, and Ma, 2020). As it is an essential term to
take into interpretation the various sort of the social factors like gender, income and
education levels, age etc. As it is because such factors are considerably affect the total
effectiveness and also the sort of the consumer of the business. The healthy eating and
healthy living is the main trend that are rising in the market these days. The new apple
drink is naturally suits for this on-going trend of the healthy drinking of the juice. It will
surely bring the sort of various customers for the company who want to break fit as
effectively.
 Technological factors - This factor will involves all the innovations that will featured the
new technology that has to be termed in the market as these days for considering the
output like profit in the business. As there are various factors that will involves the
manner like automation, research and growth, technological awareness in the market.
People in the Greece are technically progressive as many of them that have section to the
latest technology. It will be beneficial for the company as in the term of the business and
its promotions that can be completed in an actual method to improve the attraction of the
greater number of the consumers. As it is essentially follow the new trend of the
innovation that are to be brought in the products, services, course or statement of the new
product in the market. Apple juice will be produced by using new juicing techniques and
methods in the market (van der Westhuizen, and Goyayi, 2020). It will help in
eliminating waste rapidly and serving it to customers. By such type of the new advanced
and technological method of advancement for need the huge asset with the maximize
profits for the commercial.
 Legal factors – As there are various sort of the laws that can affect the business
environment that fluctuates from country to country. Business of the management
operates their functions in the Greece that are probable to follow the definite rights and

regulation of the business. By not fulfilling the same course of line will lead to the
manner for making various values that can mark the business functions and the
operations in the negative manner of the business (Cabral, and Winden, 2020). For the
sector of the industry as the legal policies will require in the food and drinks that are to be
followed in the company that are using the patent for privacy of their roles and formula
for apple juice or drink. Other the other side, there are several rights and laws like the
labour law, advertising laws, and compensation laws to be get followed by the company.
 Environmental factors – As there are various aspects for considering the different
section from industry to industry. It is mostly sectional and applicable in farming,
agriculture and tourism sector of the industry. The business needs to adapt the several
role of the environmental laws that involves the liability laws in respect to work their
business as frequently. As there are various factors that are cannot operate any sources or
remove the term for reducing the resources from the condition of the environment for the
role and the objective of the production and promotion. Apple juice will get served in
recyclable glasses as it will not harm to the environment. As also, consumer are
maximising becoming aware about the term of the environment and look for the products
that are environment approachable and would not harm any issue to the same. Hence, by
serving Apple juice in recyclable glasses the company venture will be capable to
influence the greater number of consumers as effectively.
Porters’ five forces model:
Porters’ five forces model is related to the identification as well as analysation
competitive forces that shaped competitive positioning of organisation among industry as well as
help to determine various internal strengths and weaknesses that impact the organisation in
positive and negative manner (Sitepu, and Tanjung, 2020. ). Five forces of respective model help
new product of apple fruit soft drink manufacturer organisation to analyse industry structure and
corporate strategy to make effective positioning. The model is applied for understand existing
competition within industry and gain long term profitability through analysing properly. All
those five forces are discussed below:
Competition among industry: This is the first factor of Porters’ five forces model which
is determined as the number of competitors exist in current industry and affect the profitability
level of organisation. For the product of apple and passion fruit soft drink, numbers of

competitors are existing that affect the product customer base and performance in competitive
market place. If in the market of Greece number of competitors are high that also providing same
product than the organisation has to face high competition level (Riedel, and Asghari, 2020). On
the other hand, if in industry competitors are less in number than it facilitates the organisation to
get high level profitability.
Bargaining power of suppliers: Power of suppliers are defined as the pressure that is
exerted by the suppliers in organisation regarding the supply of material for production final
goods and services. Suppliers are able to drive up cost of input or raw materials. In the
production of apple and passion fruit soft drink, organisation need raw materials that are supplied
by the various suppliers to the organisation. bargaining power of suppliers are depends on
supplier activities such as reducing availability of materials, enhancing prices as well as by
reducing quality of material. When the suppliers are in strong position then the organisation
which develop new product is getting affected and it increase the competition within industry.
Bargaining power of buyers: This force reflects the pressure on organisation which is
imposed by the customers in order to get high quality products at affordable price. This factor
affects the success of apple and passion fruit soft drink within market place (Pitayachaval, and
Putomnak, 2020. ). As in the market of Greece the demand of fresh fruit drink in high so, there
are number of customers are also high that affect the profitability of product in effective manner.
Strong bargaining power make industry more competitive and pricing strategy of product as
well.
Threat of new entrants: Threat of new entrants are defined as the impact of new market
players on the existing players. If industry generated high profitability as well as imposing less
barriers attract new entrants to gain profit and creates threat for existing companies. As the food
industry faces high threat of entrants. In food industry many organisations provide different types
of drinks that develop challenges for apple and passion fruit soft drink. To reduce the threat
organisation impose various barriers and regulation to enter in market and distribution channels
also restricted entry of new entries that facilitate organisation to gain sustainable competitive
advantages.
Threat of substitute: Availability of substitute products and services with in market place
make the environment more competitive and challenging for existing market players, apple and
passion fruit soft drink product face threat of substitute that are available for customers at low

switching cost affect the organisation’s profitability and performance level as well. If
competitors provide better-quality drinks at low price affect the organisation (Gaikwad, and
Sunnapwar, 2020). Switching cost is also the effective factor that motivate customers to switch
their products from other brand.
The Porters’ five forces model facilitates organisation which is launching new product
within market place identify strategic competitive positioning and help to take effective decisions
in order to attain various sustainable competitive advantages. By properly analysing five forces
of respective model help organisation to evaluate external business environment factors
effectively and take strategic decisions about enter as well as exit form respective industry.
The internal situation of the business or firm
Define the capabilities of the firm
The term abilities and capability are based on the plan of actions and the various
strategies that have their terms that are based on the concept to maintain the source of the
internal resources and core competencies as that are derived from the unique abilities and the
capabilities to provide the plan of actions and strategic platform that motivates the company
sections and division as per to the long term profitability and productivity of the apple juice or
drink in the market with the sort of the unique product. The manner of the evaluation of these
abilities that have created in the business for the abilities and capability profile to consider and
examines the company's strengths and weaknesses in the term of the managerial, marketing term,
financial term and technical term in the business as effectively.
The concept of the business are mostly based on the various sort of the prospects that
look forward to serve several sort of the opportunities in the market. Furthermore, it is viability
supported by the market of the industry (Norese, and et.al., 2021). It will enables the hotel to be
the one of the early connecters. As there are various sort of the challenges that might look like
the viable terms of the industry that is still observed by the sectional field of the areas as actually
that are comprising just of the total Greece food market and the other need to secure the business
until it will participating in the farming section as effectively. The term have influential benefits
for consumers that have the skills and ability to create organic apple juices to meet their demands
and needs of the food production industry. As in the context to the business, hotel can help the

other social growth by giving the possible substitute in most conservative set of the growing field
to produce the organic apple juice in the market as effectively.
Business initiative
As there are various variation approach that is familiar with the business initiative that
has already termed the various features in the business. Sustainability in the company as related
to the product will be recommended to produce the higher amount of the total sales as per to the
market orientated manner (Uusitalo, and Laine, 2020). Hence, the manner of the operating
section of the industry has been implies that the term of the business are focused on one segment
of the consumer as effectively.
The product that has been differentiated from the other products that are offered by
brands in respect to standpoint out in the market to influence and attract the greater number of
the consumers. It has provide the orientated and virtual term of the business in respect to
implement the plan of actions and market research that will be directed in the business. It follows
the key role that helps it in developing an understanding of the taste and the preferences of the
consumers. As per to the change that can be produce with new features that will be added to the
products. In context to the respective company, the apple juice are to be serve in striking
packaging and have non expensive rates in the market. The route of the market for the individual
business for the young adults who are health aware and seek healthy drinking choices in the
market. There are numerous key elements of marketing mix for the individual business that are
as follows :
 Product – The business company will set their goals and will distillates on the innovating
their facilities and product apple juice as once the commercial is set up then it will be
easy for them to uphold their business field of the zones (Arcese, and et.al., 2020). It will
be done in respect to capture the market and will influence the greater terms of the
consumers.
 Price – The cost of the prices of the product that will be kept in the affordable manner so
to enhance that there is maximise in the sales as effectively.
 Place – The business company has set their set up near a gym so as to offer products and
their services to the targeted consumers in the market as effectively. If the business is
successful new channels that will also be opened in other field of the areas.

 Promotion – In respect to endorse the business and the various social media platforms
like what’s app and many more.
Open for exit strategy
It is important for the business plan that has been determined as the development plan of
actions that helps the terms in the business. In this plan of action it involves the plan and the set
period of the time and the return for investors in the business. It will involves the potential
institutional plan that needs to relate the stability for maintain the managers and their
relationships and the shifting of the authority and control (TRAN, and NGUYEN, 2020). On the
other hand, the plan of action in the business can be term as the section of the owner for the
company that are selling their ownership in the company with the another company and its
investors. In context to the respective company, the plan of action will involves the term of the
business that will be developed by another business. As it is valuable that it has barricades for
entrance that will be minimise the orientation of the business that have new resources as well as
competencies.
Organisation or structure will support the value delivery of your business initiative.
Challenges
The problems for the company that are to be understand as properly to assimilate the
manner of the creative skills and abilities from the both employees and administration that
should be lead as to the creative thought in the source of technology.
Factors
As there is required to focuses on various factors that have impact on the corporation in
direct way. So it is required to preserve the role of the stability in these factors in respect of
business like employee, training and knowledge in the business
Control
It is mostly be influenced by on the level of the evenness by which market forces come to
play. They follow the making balance in which the request and supply will match with the
market needs and needs by applying the way of the dependability.
CONCLUSION
From the above report it has been concluded that, this business of management has various
tremendous and the potential factors that involves the consumer needs and desires to make it

strong with the legal set of the chance of the high field of the manner to measure the manner of
the development and growth. As it will also enhance the role of the original investment that
related with the company that is vulnerable to considerable issue in various sort of the sectors as
to the part of total section of the company plan that must be focus on the good risk moderation
approach. The above standards need to be regarded for success like understand from competitor
mistake, start socialise and set up effective customer base, ready a back plan for business as
effectively.

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