Feasibility of Launching New Apple and Passion Fruit Soft Drink in Greece Market

Business
Development

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Aim and objective of the report...................................................................................................3
Scope of the report.......................................................................................................................3
Business description....................................................................................................................3
How the Opportunity Was Identified..........................................................................................4
Critical analysis of feasibility......................................................................................................5
Evidence of External Environment and How this Aligns with the Internal Capabilities of the
Firm..............................................................................................................................................6
The internal situation of the business or firm............................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Food industry is the multifaceted and world-wide combination of various sort of the courses
for supplying the most of the food that are disbursed by individuals. Food business has the wide
variability of the prospects in the context to the business owners to form the successful
organisations. As there are several sort of the eating place are opening every day and it is not
very hard to create success in the food industry. On the other side, introducing the new products
that will be helpful in influencing the new consumers (Huang,2017). The food industry has the
sort of the manner for dealing with the consumers as effectively by providing good quality of
products and drinks in market to the consumers. It is an essential term for the business to starting
a new field of the area in the market to satisfy the wants and desires of the consumers as
effectively. The business idea involves in the plan for launching or promoting a new apple and
passion fruit soft drink in the market of the Greece. The business plan involves the following
report that is launching of new apple and passion fruit soft drink as effectively. As there are
various sort of the opportunities for the food industry to get establish the good form of the
business in the market. In context to the new apple and passion fruit soft drink as it is seen to be
clear that there are the need for the managing and direction for the handling of the suitable
course of the business as effectively in the market.
TASK
Aim and objective of the report
The aim and objective of the report is to conduct the viability of the study for the new
business by presenting and promoting the new product and their facilities in the management.
Scope of the report
The scope and prospects of the report is to bearing the viability of the study for in view of
the best manner to introduction the new apple and passion fruit soft drink in market for take hold
of success at the market place.
Business description
The business is going to start business in which new drink like new apple and desire fruit
soft drink with fresh juice is tossed in the market (Krejčí, 2020). This business has a lot of views
that have to be appropriately as achieved and fingered for the success of the business. It is

managed that business management is directing to hold of the consumers to earn the lot of
money.
Benefits of new apple drink and passion fruit soft drink to customer
The new apple drink and passion fruit soft drink that is well and it will measured the health
conscious individuals. It is obliging in hydrating the body for the longer period of time. New
apple drink and passion fruit soft drink to consumers that involves the nutrients and valuable
factors. It will provide the advantages with the consumers. It also encompasses the various
compounds that are supportive to prevent cancer (Li, 2020). Hence, new apple drink and passion
fruit soft drink that will be able to influence the consumer as easily.
How the Opportunity Was Identified
The new business ides of launching apple and passion fruit soft drink in the market of
Greece. As the drink is produced by the fresh apples and other fruits that is good for health of
people. Health, natural flavour as well as convenience are some factors that create opportunity
for the apple drink in Greece market. Organisations research all market current trends by
applying various theories and models as well. After analysing the growth and development for
fruit drink in respective market, organisations implement effective and suitable marketing
strategies to reach potential customers in order to gain various sustainable competitive
advantages. There are various parameters such as suitability, acceptability and feasibility that
make product sustain in respective market and accordingly price, packaging and others features
are set (Lüdeke-Freund and Dembek, 2017). When fruit drink product fulfilled all parameters
than it launched in the market for customer’s use. Various advertisement are published to
enhance awareness of product in market in order to increase sale of it. All these parameters are
discussed below:
Suitability: Suitability is the characteristic of a particular product and service suits the
needs and requirements of market effectively. Organization which develop new products and
launch them within competitive market place have to conduct proper market research to know
about customer’s needs, demands and preferences as well. The suitability will also involves the
strategies and the plan of actions related to the new product in the business. By making goals and
targets in the business it will be easy for the company to act as according to the plan and
procedures for achieving the success in terms of maximising productivity and profitability.