This presentation outlines the business plan for Bun and Coffee Cafe, including the amount and type of capital required, location and equipment budgets, HRM and market analysis, services offered, promotion plan, key features and benefits, competitor analysis, and strengths and weaknesses.
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Business idea and type Bun and Coffee Cafe
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Table of Content •Introduction •Amount and type of capital required •Photographic presentation of the proposed location, layout and equipment budgets •HRM and Market analysis •Services offered •Promotion plan and tools •Key features and benefits •Identifying the competitor •Strength and weakness and Unique selling proposition •Conclusion
Introduction Bun and Coffee Cafe is the coffee shop which was focusing on giving coffee, snacks and beverages to the high class customers of UK who are working professionals and want the order processing time to be faster. They are having online services which gives information to user regarding prices and time taken to prepare the coffee and snacks in premium locality of the country. This presentation is about giving the business plan which can be shared on Dragon's Den with proper detailing of the products, STP, how they promote the plan and lastly mentioning about strength and weakness of business and do market analysis so as to know the trends,, identify the rivalry ,their competitivestrategies and the uniqueness their business has which helps business to expand and grow in this competitive market and raise market share .
Amount and type of capital required InitiallyBunandCoffeeCafehasstartedtheir business with very less capital of about£20,000 but slowly and gradually when they will grow up in the market they have to raise funds from various sources like. Loans public offerings connected with lot of investors
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Photographic presentation of the proposed location, layout and equipment budgets
HRM And Market Analysis Bun and Coffee Cafe has to hire employees who had good marketing skills so that they are capable to influence the buyers on a digital platform and provide service by analysing the market plan and keep the budgets in consideration so ensure good flow of working performance. Target market of Bun and Coffee Cafe Bun and Coffee Cafe targets adults of age 20 -50 who are working professional and want to have fast services where they can pick the coffee and snack when they are travelling Bun and Coffee Cafe has competitive companies like Cafepod, the coffee shop and many more .
Services offered Bun and Coffee Cafe offer services like free parking, wifi, free doorstep delivery if order is taking more than 15 min to the premium location of UK. So that consumer can opt for anything they want, they post the picture on the social media and get the offers according to the amount along with description, price andcontactdetailssothatbuyercanselectthe products.
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Promotion plan and tools Promotion refers to creating awareness about your business in the society by promoting it on different social media, Television, newspaper etc.. Bun and Coffee Cafe has a digital platform so it can be promoted through online sources only to gain market attraction and create awareness about their services they are offering to the public and they can utilise it and make their work easier. Permanent promotion Temporary promotions and Offers
Key features and benefits •This coffee cafe will promote its products and services by various strategies to attract customers in different way. •It will also handle issues regarding any products from the customers.
Identifying the competitor •Competitors of the coffee cafe will be Origin, ozone coffeeandMonmouthcoffeecompanyetc. competitorshelpsthecafeinmakingstrong promotional strategies and innovations. •Therewillbeastrongcommunicationbetween customers and brand.
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Strength and weakness and USP Strength:Strength of the cafe will be s it provides variety of flavour in the coffee to the customers. Also it will have open area and a rooftop where people can take good pictures and photographs. Weakness:Weakness of the company will be that it have certain competitors which are already in line and this can become a threat to the company and for this cafe needs to make some unique products to attract customers.
Conclusion From the above presentation it is been concluded that a newly introduced business requires to put lot of efforts in analysing the market trends and then target their customer by telling them the unique features your business is offering . Not just this they need to identify their rivalry know their strategies and plan accordingly to stay in the market run. Also they promote their business using various promotion tools and technique so that they make the society aware of their services and use them for better result.
References Çetindamar, D., Phaal, R. and Probert, D., 2016.Technology management: activities and tools. Macmillan International Higher Education. Kew, J. and Stredwick, J., 2016.Human resource management in a business context. Kogan Page Publishers.