Business Plan for Introducing Anti-Ageing Organic Cream
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Added on 2023/01/11
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This report presents a business plan for introducing an anti-ageing organic cream in the market. It includes market research, budget, sources of finance, and more.
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EXECUTIVE SUMMARY This report presents about the business plan for introducing anti-ageing organic cream in the market. For knowing the feasibility of the plan, a complete industry analysis is carried out which includes market and industry research, customers, budget for implementation, sources of finance and so on. Based on the finding, it can be said that there are barriers in the way but product can make its place if proper implementation is done and lot of opportunity is available to grab. 1
Table of Contents Introduction......................................................................................................................................3 Proposed Future Business................................................................................................................3 Customers........................................................................................................................................4 Competitors......................................................................................................................................4 Skills analysis...................................................................................................................................6 Projected 2-year profit and loss account and proposed 2 years cash flow forecasts including break-even........................................................................................................................................7 Finding, evaluating and selecting suitable sources of funding to grow the business opportunity...7 Plan for obtaining resources.............................................................................................................8 Type of organisation and the management information systems required to effectively control the business............................................................................................................................................8 Vision for the Business Idea............................................................................................................9 Conclusion.......................................................................................................................................9 References......................................................................................................................................10 Appendix........................................................................................................................................11 2
Introduction The purpose of this report is to carry out a business plan with the purpose of introducing the new product in the market. In this report, the new business entity is looking to introduce a new product in the market. This report presents the proposed business plan which includes complete description about the product in terms of innovation. It also covers the STP and USP of the products and the market position of the business and the key competitors of its by analysing the industry. It also includes the skills required for implementing business idea into action along with the projected profit and Loss account and cash flow projections and the difference sources of funding available. Proposed Future Business Product and Service Beauty refiner is looking to launch aanti-ageing organic creamin the market but their will be the touch of organic ingredient and organic flavour in it. Beauty refiner will be giving different flower fragrant and also different will use the same to make the product organic. At the same time Beauty refiner will also try to fix the combination of organic product with the fairness in it, as there is good preference of fairness providing cream in the market. What does it do? Beauty refiner will be procuring the new machinery in the organization and will conduct the market research to understand the need of the customer and on the basis of the same different product will be made in the organization, so that different product of the company is able to attract the eye of the customer toward the company. Innovation it bring This idea will bring good amount of the innovation in the market, as it has been identified that there is good demand of organic product in the market and there is no such cream who used to provide these sorts of the feature in the market(Balaban, Župljanin and Ivanović, 2016). Another innovative aspect of this idea is that with the help of this idea organization will able to produce the organic cream at lower rate as compare to the other in market. Intellectual Property There are two type of the Intellectual property right which will be implemented to safeguard this product of the company. 3
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Trademark:This Intellectual property right in the organization will be used to safeguard the product name and logo of the product from the competitor in the market. Registered Design:It is another Intellectual property right in which the organization will be safeguarding the appearance of the product like colour and pattern to be used by the others. Customers Target Customer Target customer of the company will be B2C, company will be looking to sell the product of the company to the female consumer. Also, company will be looking to target teen customer of the age 35-45 to sell the product (Kiznyte, Welker and Dechange, 2016). As demand is high in this section customer. Who will buy product Generally female customer are the one in the market who will be buying the product of the company, as this product will be targeted to them only, also female with higher income section will look to buy the same in the market. This may help in improving profit margin as cost will be low but price will be moderate. USP Unique selling proportion of the product will be organic ingredient which will be used in manufacturing of the product in the market. As, it will help in overcoming different health issue in the organization. Customer need meet This product will help the company in meeting the need of customer in aspect of their need in context of product which do not impact their health, as there is good need of organic product in the market. STP Segment: Different segment will be made on the basis of age,gender, and income Target: Beauty refiner will be targeting the segment which belong to the age group of 35-45 years and high income female in the market. Position: Product of the company will be position in front of the two marketing platform that is local with the help of newspaper and radio and social media platform in the organization. Competitors Key competitors and market share 4
CompetitorsMarket share (in revenue) L’Oréal35% Unilever27% Procter & Gamble19% Why customer prefer the product Customers will prefer the product because of its unique selling proposition. The product is made up of organic ingredients along the premium price strategy of the company. Also, no other competitors have come up with such a unique and organic skin care product. Because of its uniqueness and benefits the price is set high to target. Porter’s five forces Bargaining power of suppliers In UK, there is a consistent and continuous rivalry with the organizations in skin care segment such as Clarins, Unilever, Allergan, L’Oréal S.A., Procter & Gambler and so on. Since there is such an enormous rivalry, the suppliers to these industry chains have a greater power as they are all fighting to get to the top of the market (Bruijl, 2018). Bargaining power of buyers Buyers tend to have more power on a general scale as there is so many brands they can go to. However, in this case the have already put the prices high to target the premium customers, meaning less power goes to them. Competitive Rivalry Sincethissegmenthassuchalargecompetition,implementingpremiumpricing strategies in order to attract and keep customers will attract the premium customers towards it. Threat of Substitution There are numerous comparable options to the product that a client can utilize. These are basically Clarins, Unilever, Allergan etc. This implies that if the brand somehow managed to expand their costs, a customer could substitute them with these contenders. This puts product in a debilitated market position as it is a profoundly serious market. Threat of New Entry 5
It would be extremely difficult for another competitor to enter this market as there is as of now an excessive number of huge players inside this market. It would require a lot of beginning money to enter the market. Thus, the threat is high. Industry analysis In order to analyse the industry, pestle analysis is carried out, which is stated below. Political factors:The political concerns in UK and EU will have a huge impact on the personal care segment as the product is considered to be luxurious and will not be the top priority of the consumers. Economic factors:It will be favourable as the consumers UK are willing to spend more on cosmetic products. Social factors:Consumers are more interested in knowing the ingredients and the characteristics of the product to find the best especially, organic and herbal products ae in demand (Hofer, 2016). Technological factors:Emergence of online companies are grasping the market share, which is required to be taken care off. Environmental factors:Increase in awareness green consumerism has increased the costs of the company. But the customers are preferring such companies who are fulfilling their responsibilities. Legal factors:In UK, there are various regulations in respect to the safety of the cosmetic products and safety standards which are required to be complied with. Skills analysis Skills possessed Communication Negotiation Marketing Networking Personnel’s required Financial analyst – Accounting, finance and taxation Business analyst – knowledge of business analysis tools, research skills, critical thinking skills Marketing analyst- market research skills, statistical knowledge, interpretation skills Skills required in the industry 6
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Deep product knowledge Leadership skills Problem solving skills Effective communication skills Networking (Berbegal-Mirabent, Gil-Doménech and Alegre, 2016) Skills to be acquired In-depth product knowledge Leadership skills Problem solving skills Addressing the skill gap Cross -training Online courses Assessing the progress and working on continuous improvement Projected 2-year profit and loss account and proposed 2 years cash flow forecasts including break-even The projected profit and loss account is prepared for two years. For evaluating the break- even point, it is being assumed that the sales price per unit is $1. It can be analyzed from the table that company is required to sell 119478 units in 2018 and 111583 units in 2019. Thus, it can be further said that it is able to cover its cost. Finding, evaluating and selecting suitable sources of funding to grow the business opportunity Sources of finance available Inviting more investors for getting funds Equity funding in which here will be no obligation to return back in return of ownership. Debt financing, strong performance of business will help it in getting loans from banks easily (Abor, 2017). Leasing can be used for purchasing the machinery instead of buying it. 7
Plan for obtaining resources Based on this, the total cash required for making the first sale is 62900 which includes the capital purchases and operating expenses. The amount included is estimated amount for carrying out the initial business activities. Start-up resources neededCost £ Machinery and equipment5500 Materials and supplies3000 Office space2000 Electricity500 Insurance900 Manufacturing space2700 Service providers3000 Salary of key personnel required40000 Intellectual property rights3000 Internal use software1500 Website development800 Total62900 Type of organisation and the management information systems required to effectively control the business Standardizing the system CRM system It will help in establishing a better relation with the customers as it saves all the activities, and dataof the customerswhich helpsinpersonalizedcommunication(Duttand Chauhan, 2019. It will help the company in breaking down the data as per the required to get the required target audience (Chen and et.al, 2020). MIS system This system will help in achieving higher efficiency as it identifies the non-performing areas (Anwar and Hasnu, 2016). 8
Helpsinimprovingthequalityofdecisionsbecauseoftheavailabilityofbetter information. Promotes effective communication among departments (Zhang, 2016). Vision for the Business Idea Future of business idea It will meet the needs of the skin conscious customer group because of increase in awareness about the skin which indicates a bright future of the business. Impact over the organization The aim of brand is to grow continuously and add value to the economic growth of country and provide employment. Conclusion It can be summarized that the planning process helps in taking effective decisions. It helped in identifying the factors that will affect the plan and the key skills required and how to bridge the skill gap. There is a lot of opportunity available along with challenges but the brand or the product can cope with it in a sustainable manner. 9
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References Books and Journal Abor, J. Y., 2017. New Venture Development and Sources of Financing. InEntrepreneurial Finance for MSMEs(pp. 21-50). Palgrave Macmillan, Cham. Amuna, Y. M. A. and et.al, 2017. The Role of Knowledge-Based Computerized Management Information Systems in the Administrative Decision-Making Process. Anwar, J. and Hasnu, S. A. F., 2016. Business strategy and firm performance: a multi-industry analysis.Journal of Strategy and Management. Balaban, M., Župljanin, S. and Ivanović, P., 2016. Sources of Finance for Entrepreneurship Development.Economic Analysis.49(1-2). pp.48-58. Berbegal-Mirabent,J.,Gil-Doménech,D.andAlegre,I.,2016.Improvingbusinessplan developmentandentrepreneurialskillsthroughaproject-basedactivity.Journalof Entrepreneurship Education.19(2). p.89. Bruijl, G. H. T., 2018. The Relevance of Porter's Five Forces in Today's Innovative and Changing Business Environment.Available at SSRN 3192207. Chen, R. R. and et.al, 2020. Moving beyond the direct impact of using CRM systems on frontline employees' service performance: The mediating role of adaptive behaviour.Information Systems Journal.30(3). pp.458-491. Dutt, H. and Chauhan, K., 2019. Using flexibility in designing CRM solution.Global Journal of Flexible Systems Management.20(2). pp.103-116. Hofer,C.,2016.TheEvolutionofBusinessPlansinInternationalBusinessPlan Competitions.ModelsofStart-upThinkingandAction:Theoretical,Empiricaland Pedagogical Approaches. pp.145-211. Kiznyte, J., Welker, M. and Dechange, A., 2016. Applying project management methods to the creation of a start-up business plan: the case of Blendlee.PM World Journal.5(5). pp.1-24. Zhang, Y., 2016, June. Management information system. In2017 2nd International Conference on Machinery, Electronics and Control Simulation (MECS 2017). Atlantis Press. 10
Appendix Unit cost2018 £ Unit cost2019 £ Sales12000001180000 Variable cost0.425850000.41474500 Contribution0.5751150000.586105500 Fixed cost6870065400 Net profit4630040100 Break-evenpoint(in units)119478111583 11
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