Growth Sustainable Business Plan for Launching Organic Cosmetic Products

Growth sustainable business
plan

Executive summary- This report has described the major aspects that are needed to be identified
in context of proposing new business idea. Furthermore, the report has highlighted the major
customers, competitors, skills analysation, resource allocation, funding and vision in regards to
selected business idea. Also, projected profit & loss account, proposed cash flow within
including breakeven point has been explained.

TABLE OF CONTENTS
Growth sustainable business plan...................................................................................................1
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Proposed future business.............................................................................................................4
Customers....................................................................................................................................4
Competitors..................................................................................................................................5
Skill analysation...........................................................................................................................5
Projected two years profit & loss account and proposing 2 years cash flow forecast including
break even....................................................................................................................................6
Finding evaluating and selecting suitable sources of funding.....................................................6
Plans for obtaining resources.......................................................................................................6
Type of organization and management information system required for controlling business. .7
Vision for your business idea......................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................11

INTRODUCTION
Business plan refers to the new project that has been taken in consideration in terms of
earning profit and assuring satisfaction to the customers (Maravilhas, Melo and Oliveira, 2018).
The current study is based on developing new business idea and making a business plan in
regards to new business idea. The business idea is aligned with launching organic based skin and
hair care products. The report will highlight the specific customers for the project, competitors
for the business, skills analysis, projected two-years profit and loss account along with proposing
2-years cash flow forecasting and plans for obtaining the resources will be highlighted.
Furthermore, management structure of the business will be described. Lastly, the vision of
business will be highlighted.
MAIN BODY
Proposed future business
The business idea is aligned with the major concept of producing organic personal care and
cosmetic products. This business idea has been taken in consideration within analysing the
extent up-to which the chemical has been included in the cosmetic products that provides drastic
effect over the skin of the consumers. Therefore, launching organic cosmetic products helps in
assuring skin safety to the customers. The major products that will be launched are, skin care and
hair products that involves face creams, cleanser, moisturizer, sun screens, shampoo, conditioner
and masks. The Best cosmetic shop is the proposed name of the business.
Customers
The targeted customer for the products of organization are those customers that provides
focus over health and have faced large number of issues due to using of those cosmetics that
contains chemicals. The organization have a position of self as organic company that mainly uses
the natural products in order to prepare the products. The customers will be B2C that is business
to consumers the products will be directly sell to the customers (Jeannet and et.al., 2021). The
major segmentation that has been selected for the best cosmetic shop are:
Behavioural segmentation
Those customers who are highly fond of healthy and organic products has been targeted
under this segmentation. Such customers have the behaviour of using organic products.
Therefore, such customers have been targeted under this.
Demographic segmentation