Smatbags Marketing Plan

This assignment outlines a comprehensive marketing plan for the launch of a new handbag brand called 'Smatbags'. It delves into identifying the target market, analyzing competitors, defining the product and its unique selling propositions, establishing a pricing strategy, and outlining promotional tactics including online and social media marketing, as well as traditional methods like TV advertising. The plan also proposes suitable distribution channels, with an emphasis on establishing physical stores in prime locations within Muscat, Oman.

BUSINESS IN ACTION
Patchworks Portfolio
(SMART BAGS’S)
A Small Business Venture
Presented by:
14396 , I.D. Number
14396 , I.D. Number
_____________, I.D. Number
_____________, I.D. Number
_____________, I.D. Number
May 2018

PATCH 1
INTODUCTION
In order to establish any market, it is required to have proper analysis made so that the scope
can be analysed. As per the criminal aspect is concerned, the rate of theft that take place at
Muscat is raising tremendously (Oman, Tumer and Seepersad, 2013). In order to overcome this
issue, new firm is introduced that provides security to luggage’s that a person carried. Name of
the company will be Smartbags that provides all type of bag of all size. These bags have
charging facilities and it user can track then even if they forget to take them.
IMPORTANCE OF ENVIRONMENTAL SCANNING
In order to conduct the environmental scanning, there are different type of tool that can be
used. It covers six elements that provides where the country stands. This is a type of industry that
will enable to provide security and support to people. Further, the rate of theft that takes place at
Muscat will get reduced. The firm will be established near Mina al Fahal as this is one of the
most popular places of Muscat where travellers visit. This will enable to convey information
regarding the bag and this it can help to raise the sales. Even the local people prefer to visit this
place and it will enable to make sure that their stuffs are safe. Tourists who visit this particular
place is high and so that this can help in making the business to attain their set of goals and
objectives. However, people face issue in relation with theft and so people are scared. This is a
type of issue that is being faced due to which people are scared.
INDUSTRY ANALYSIS
With time, there is various type of changes that has taken place in relation with technology.
Digital bags will help to make a better place were the rate of crime can be reduced. For example,
the use of internet was very low at the initial stage but with time people have made it to be one of
the most effective source for purchasing goods. Similarly, these digital bags will be helpful
enough for individuals to be secured regarding their luggage’s that generally gets lost when
proper care is not taken (Al-Belushi, Stead and Burgess, 2015). In order to overcome the issues
faced at Muscat, use Smartbags are will enable to reduce the rate of crime. Thus the fear that
people have in their mind will also get reduced.

HISTORICAL ENVIRONMENT ANALYSIS
One the product is established at local level, then other states of within the country will
be targeted. In order to make it reach to international level online platform will be used so that all
are able to make use of the goods provided by Smartbags. The criminal records are increasing
and this will help to reduce this rate to high extent. The rate of employment is also low and this
is considered to be one of the reason due to which people are getting into criminal activities.
However, these bags will support government to catch criminals and can also be stated effective
on reducing the rate of crime. When individuals develop fear of getting caught, then becomes
helpful enough to reduce the crime rate. With the help of this product, the business will be able
to develop that fear and thus government will get benefited.
OPPORTUNITY FOR BUSINESS
Main opportunity that will be attained from this business is support to government in
reducing rate of criminal activities. In accordance with the current situation faced, the rate of
crime in this place is high. With the help of this product, government will be able to control over
crime in effective manner. Further, the location in which it will be established is close to most
touristic place and so it will have positive impact providing information to people. In addition to
this, people generally do not have proper understanding about such type of bags and so by
developing this market will boost up the moral and in covering the marketing. Further, it also
helps to provide individuals to charge up their mobile whenever they want. When people get to
know about the products, then with the help of experiences that individuals had will help in
making other take purchase decision.

PATCH 2
Introduction
Main focus of this pitch is to make sure that marketing mix is covered for the new
product introduced. These are helpful enough to provide detailed understanding about the
product. With this respect, it includes product, price, place and promotion.
MARKETING MIX
In path 2 the marketing mix of new innovative business is being discussed. By having an
effective consideration of such measures the issues in terms of sustainability can be resolved. It
allows to have proper understanding in regard to product, price, place and promotion. It indicates
that features of product can be highlighted in the practice. Along with this, pricing measures can
also be taken into account more accurately so that goals and objectives can be accomplished.
Moreover, different methods of promotion also need to be referred in the practice to create
awareness about product.
PRODUCT
Being a luggage firm, management can focus on introducing new product at Smartbags. In this,
number of Smartbags products can be sold according to customer needs so that goals and
objectives can be accomplished. Results obviously are digital bags which will have diverse
features in regard to digital security of bags. (Beller, Weiss and Patler, 2017). In this, GPS
tracking, auto-lock and other features are also key attractions. When building up an item
management has to think about quality, outline, highlights, bundling, client benefit and any
ensuing after-deals benefit. Company can focus on introducing specialist of Digital bags that will
help to make a better place were the rate of crime can be reduced. Unique features in the Digital
bags will assist travellers by offering security measures. Such kind of product line can also boost
the business of firm and lead to impressive level of success. The product is helpful enough to
track down the bag if it is missed out. Further, it can enable to reduce the rate of crime and help
in raising tourism. Apart from this, it also has the facility to charge the mobile phones and bag
itself has about more than 1 week battery backup. Apart from this, the size of the bag is 22 x 14 x
9(inches)/560 x 355 x 229 (mm). These are available in different colours like black, white,
purple, grey and pink.

PRICE
Pricing of product is one of major concern for every organisation in order to attain sustainable
values. By having an effective consideration of pricing factor the issues can be overcome. Value
concerns the measure of cash that clients must pay with a specific end goal to buy Digital bags
and Smartbags. In order to have effective customer attraction the management can focus on cost
leadership technique (Betz, 2011). In this, low pricing products will be sold to customers.
Company will sale its products at price of 300 pounds. Low pricing of products will attract more
and more customers and allow business to accomplish key goals and objectives. It has been
witnessed that customers are always attracted towards products at low pricing. However, it is
necessary for management to ensure about the customer needs and quality of product.
PROMOTION
Advancement alludes to the demonstration of conveying the advantages and estimation of item
to the clients in showcase. It at that point includes inducing general buyers to wind up clients of
Digital bags and Smartbags through business utilizing techniques. For example, promoting
product at different stages with use of diverse measures. In addition to this, it can be said that
using diverse advertising methods the issues can be resolved. By having an accurate promotion
of key values the business can be boosted in desired manner (Bowhill, 2008). For advancing the
offerings of organization in the objective market, it can be proposed to experts that they should
advance it through an assortment of strategies. On the web and online networking advertising
alongside deals advancements and markdown plans can be utilized as a part of this respect
(Hooley, Saunders and Piercy, 2009). Advancements through web-based social networking and
web based showcasing will help in extending opportunities of the organization to attain a
substantial group in the market. Along with this, TV advertisement will also be considered as
promotion tool which will assist in meeting standards of promotion.
PLACE
For advancing the offerings of organization in the objective market, it can be recommended to
experts that they should advance it through an assortment of techniques. On the web and online

networking advertising alongside deals advancements and markdown plans can be utilized as a
part of this respect (Dibb and Simkin, 2008). In respect to web page, company will start its own
online shopping store for better customer convenience. Advancements through web-based social
networking and web based showcasing will help in growing scope of the organization to a vast
gathering of people. Further, City centre is considered to be most suitable place where the
product can be introduced to customers (City centre Muscat, 2017). In addition to this, company
will set up its Smatbags store at middle of city in Muscat where more and more customers can
reach out. It will also help in business operations and lead business to impressive level of success
(Evans, Jamal and Foxall, 2009).

REFERENCES
 Beller, K, Weiss, K and Patler, L., 2017. The Consistent Consumer. LTS Press.
 Betz, F., 2011. Managing Technological Innovation: Competitive Advantage
from Change. 3rd ed. John Wiley & Sons.
 Bowhill, B., 2008. Business Planning and Control: Integrating Accounting,
Strategy, and People. John Wiley and Sons.
 Dibb, S. and Simkin, L., 2008. Marketing Planning: A Workbook for
Marketing Managers. Cengage Learning EMEA.
 Evans, M, Jamal, A, and Foxall, G., 2009. Consumer Behavior. 2nd ed.
Wiley.
 Hooley, G, Saunders, J and Piercy, N., 2009. Marketing Startaegy and
Competitive Positioning. Prentice Hall International.
 Al-Belushi, K. I., Stead, S. M. and Burgess, J. G., 2015. The development of
marine biotechnology in Oman: Potential for capacity building through open
innovation. Marine Policy, 57, pp.147-157.
 Oman, S. K., Tumer, I. Y. and Seepersad, C., 2013. A comparison of creativity and
innovation metrics and sample validation through in-class design projects. Research in
Engineering Design, 24(1), pp.65-92.
 City centre Muscat. 2017. [Online]. Available through:
<http://www.citycentremuscat.com/>