Business in Operation Management Report 2022

Running Head: BUSINESS IN OPERATION MANAGEMENT
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Business in Operation Management
Name of Student
Name of Supervisor
Course Affiliated
Date

BUSINESS IN OPERATION MANAGEMENT
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Executive summary
Fashion design industries face market challenges. Factories come up with a unique design
that attracts customers. Garment design passes through four critical production stages. First, the
firm starts by designing the garment, manufacturing process, and distribution to suppliers and
lastly display and sell. The last step of selling is vital as it determines the profit the firm makes.
This report seeks to evaluate H&R, Zara and Benetton's firm production process. With a long
history, the firms have recorded a different net profit. The report finalized by making a few
recommendations that are essential for firm success.

BUSINESS IN OPERATION MANAGEMENT
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Introduction
Extensive research and innovation are essential in ensuring the factory continues to
expand (Shishoo, R. 2012). H&M, Zara and Benetton have known garment firms with a
comprehensive history. Huge market demand, these factories have incorporated customer-related
factors to improve their supply chain. Benetton has an impressive background, having
established 50 years ago as a casual sweaters manufacture. Currently, the firm has over 5000
stores in 120 countries due to its quality production. H&M was established in1947 in Sweden but
now it has offices in 20 countries with 1000 stores. It originated from a fast-fashion concept and
later grew and employs over 40,000 employees. Zara started as the pajamas manufacturing
industry in 1975. The difference in design techniques, manufacturing mode, and distribution
means has brought disparity between the three firms.
Design
H&M design approach is unique as the company engaged pattern designers to help the
company balance fashion, quality and price. In 2004 H&M employees know Karl Lagerfeld to
help the firm with the fashion design process. H&R based on involving 160 in-house designers
together with 100 pattern makers. The designing process takes place in Stockholm, which is
considered the company's largest production site. They develop collections that will meet the
expectations of the customers. Zara design process is different as they focus more on
interpreting new fashion trends bases on information gain in the market. With 300 Designers,
market experts and buyers help the firm to improve the quality of their product. Benetton also
has over 300 designers and conducts market research on the clothing concept. Benetton
customized to 10% while the rest of the products are a standard design.
Manufacturing stage