Strengths and Weaknesses of Tesco in Context of External Factors

Internal and External factors
Adrian Guset
Opportunities
Tesco has good opportunity to expand business
through online shopping or also provide home
delivery services so that to attract large audience.
Strengths
As Tesco has significant cash reserves and their
portfolio it has huge range of property which is yet
undeveloped. It make the brand financially strong so
that they can easily survive in all type of economic
cycles (Kaya, 2019).
Weaknesses
The respective supermarket is totally depends on
Europe and UK for their sales and it is not
interested to spent resource or time on
developing various other market location where
the company operate (Melkegna, 2021).
Threats
Threat of strict laws and provisions in context to salaries
& benefits , as it further put pressure on pricing
strategies of Tesco (Niranjanamurthy, 2019).
Technological
It includes automation, R& d activity,
technological awareness, innovation
(Rezayian, 2019).
Social
It involves various factor related to population growth, career
attitude, health consciousness, cultural behaviour, lifestyle
attitudes, age distribution etc. (Portalone, 2019)
Economical
It covers factors such as economic growth,
inflation rate, exchange rate, disposable income,
rate of unemployment etc.
Political
It includes various factors related to corruption,
government policy, labour laws, tax policies, trade
restrictions etc. .
Tesco is large supermarket having so many stores in different locations of
United kingdom.