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Strategic management

Contents
Essential analysis frameworks in the external and organizational environments......................3
Pestle analysis............................................................................................................................3
Strategy framework....................................................................................................................4
SAFe criteria..............................................................................................................................5
VRIO framework.......................................................................................................................5
Porter’s five forces.....................................................................................................................6
References..................................................................................................................................8

Essential analysis frameworks in the external and organizational environments
It is true that environment is constantly changing that requires the firms to use appropriate
tools for inlaying the environment. For analysing the external or internal environment, several
framework is possible for organisation to adopt. In the paper, discussion has been carried on
varied strategies framework such as Pestle analysis, porters five forces, VRIO framework,
and SAFe criteria.
Pestle analysis
In order to know the external environmental trends, it is suggested to use Pestle framework
that helps in performing the external environment analysis by conducting research in the new
markets:
1. Political factors: Political factors include the degrees of government intervention in
any particular industry of country. It basically includes the political stability, government
policy, corruption, foreign trade policy, labour law, trade restrictions tax policy, as well as
environmental law. At the same time, government put the huge impact on infrastructure,
education system as well as health regulation.
2. Economic factors: these are the major determinants of the economic performance. It
includes inflation rates, economic growth, interest rates, unemployment rates, exchange rates,
as well as disposable income of consumer. These factors put the direct impact on the
company as it significantly shakes the consumer purchasing power.
3. Social factors: social factors include norms, characteristics, values, norms, and
customs of the population within organisation operates its business. It also includes
population trends such as growth rate, age distribution, career attitudes, health consciousness
safety emphasis, lifestyle attitudes and cultural barriers.
4. Technological factors: It includes the innovation in technology that further affects the
market favourably and unfavourable as well as operations of the industry. It refers to the
innovation level, technological initiatives, research and development, amount of
technological awareness, automation, that is possessed by market and technological change.
These factors tend to influence the decision to enter or not into any particular industry, launch
or not launch any certain product or activity in any particular market. If company will be able
to know what is going on in the environment on technology wide, it will be able to avoid the
company from spending too much money (Barney and Mackey, 2016).

5. Environmental factors: These factors are important due to the increasing raw material
scarcity, carbon footprint target, as well as pollution target set by the government. These
factors tend to include the ecological as well as environmental aspects such as weather,
climate, climate change as well as environmental targets that significantly affects industries
such as insurance, tourism, farming, and agriculture. In the recent time, companies are
required to give emphasis on environmental measures as it significantly affect the
organisational internal activities as well as it operations (Tosun and Peters, 2018).
6. Legal factors: These factors include the specific laws such as discrimination laws,
antitrust laws, consumer protection laws, employment laws, patent laws, copyright laws as
well as safety and health laws. In order to ensure the successful business operation in any
country, companies are required to significantly follow the laws made by the government of
that country related to the industry in which companies operates. In this way, it is clear what
is legal and what is not permitted in order to do trade successfully. It any organisation do
trade globally, it is quite tricky to follow rules and laws to get the right as every country has
their own set of regulations and rules (Narayanan and Adams, 2017).
Strategy framework
Organisational environment is required to be assess with the help of “exploring strategy
framework” that helps in making the strategic choices for the future (Gutierrez, Boukrami
and Lumsden, 2015). It includes three value strategy. Corporate level strategy gives emphasis
on the entire scope of the organisation by knowing how it is adding value to the different
business units. Corporate strategy is long-term strategy that provides direction to the business
(Issa, Chang and Issa, 2010). However, it might not prove to be successful as today’s
competitive business environment requires different changes time-to-time when any
government policy or customer demand changes. Business strategy on the other hand is
directly concerned with the way a business successfully compete in any particular market.
Business strategy includes the corporate goals, challenges, or success of the current strategy
as well as market condition such as market innovations, changing customer preferences as
well as regulatory shifts (Singh, 2020). Business strategy creates challenges when a quick
shift in the market condition is seen or any market innovation brought by the outside
environmental pressures (Benson, 2020). Due to this, it is required by company to ensure
proper research and development. Functional strategy is directly concerned with how the
varied parts of organisation tend to deliver the strategy properly in terms of managing