Business in Practice: Internal and External Factors Impacting Marks and Spencer

BUSINESS IN PRACTICE
Introduction
A business environment consists of both internal and external factors
that have positive and negative impact on the business functions. The
internal factors are the one that exist within the firm such as value
preposition, employee’s relationship, organizational structure and
many more whereas the external factors are the conditions that
happening outside the business such as political disputes and mergers,
customers, media and marketing etc.
The growth and development and the strategies of the organization
totally depend on both of these factors. The organization that has been
selected for the present report is Marks and Spencer. Marks and
Spencer are the Multinational brand headquarters at London, UK. The
company is the British multinational retailer that is bifurcated in
clothing, food products and the home products in the name of the
M&S.
SWOT Analysis
To recognize and understand the internal factors that impact the business of Marks and Spencer SWOT analysis is used.
Strengths: Highly effective corporate social responsibility is one of the major strengths that M&S owns being such a
high valued brand. The company aims at becoming the leading sustainable brand by updating its goals, mission on the
basis of environmental sustainability and improving the lives of the employees.
Weaknesses: No investment in new technology is the weakness that company has which in return reduces the chances of
expansion in new market. The company has no vision for putting money in technology to integrate across the board.
Opportunities: Healthy eating habit among the consumers is the opportunity for Marks and Spencer to innovate new
food products that are healthy and organic.
Threats: The competitors are the biggest threat of the Marks and Spencer. The big brands like ZARA, H&M are giving
the tough competition to M&S by expanding their business more sustainably and with latest trends.