Business in Practice: Internal and External Analysis of Morrison's

Business in Practice
INTRODUCTION
Business environment is defined as the collection of various internal as well as
external factors that includes employees, suppliers, economic changes and government
that affect business performance and functionality positively and negatively. In this
report chosen organization is Morrison's which is fourth largest supermarket chain in
UK founded in 1899 by William Morrison's and headquarter situates in England, UK.
The report covers internal and external factors and there impacts on business.
Internal analysis
SWOT analysis:
• Strengths: Morrison's has effective supply chain and distribution networks. It
offers range of products to customers and have 500 stores and skilled employees.
• Weaknesses: Morrison's has limited customers reach as compared to other
competitors and there are various issues are raised in business that affect brand
image.
• Opportunities: International expansion boost Morrison's profits and growing
market organic product demand enhances opportunities.
• Threats: Competitors and increment in tax rates enhance business threats.
External analysis
Political factors: In political factor political instability and trade restrictions are
the factor that impacts in Morrison's performance.
Legal factors: There are various laws and legislations such as employment
laws, consumer laws and labor laws affect Morrison's operations.
Technological factors: Changes in technologies, innovation and automations
are some factors that impacts business overall performance.
CONCLUSION
As per above report, it can be concluded that internal as well as external
business environment factors affect business performance and functionality. So
business analyze than proper strategies are formulated to overcome effects.
REFERENCES
• Teixeira, P. J., Carraça, E. V. and Mackenbach, J. D., 2019. Internal and external predictors of engaging in and adhering to physical activity.
• Chen, X., Li, X. and Huang, X., 2020. The impact of corporate characteristics and external pressure on environmental information disclosure: a model using environmental management as a mediator. Environmental Science and
Pollution Research, pp.1-13.
• Alatalo, D. and Hassanipour, F., 2020. An experimental study on human milk rheology: behavior changes from external factors. Fluids, 5(2), p.42.
Business impacts on external business environment
• Morrison's also impacts external business environment as organization
adopts environment-friendly process and practices. Pay taxes on the time
that enhances government funds.
• Respective organization brings various innovations and organizational
functions and operations and enhance country exports as well. Organization
adopts corporate social responsibility aspects and manage waste properly
protect environment.