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Business Environmental Analysis: Positive and Negative Impacts, External and Internal Analysis of Morrison

   

Added on  2023-05-31

12 Pages712 Words445 Views
BUSINESS
ENVIRONMENTAL
ANALYSIS

IDENTIFY SOME POSITIVE IMPACTS OF THE MACRO
ENVIRONMENT ON THE BUSINESS OPERATIONS
Change in market trends
Customer segmentation
Attract more customers
Larger opportunity
Stable economic condition
Technological advancement

IDENTIFY SOME NEGATIVE IMPACTS OF
THE MACRO ENVIRONMENT ON THE
BUSINESS OPERATIONS
Political constraints
Legal constraints
EXAMPLE : Supermarket in UK (Morrison)
Food law
Fat free food usage

EXTERNAL ANALYSIS OF MORRISON
Porter five force models
Power of competitors
a.) Tesco, Asda, and Sainsbury
b.) low cost of the products
Threat of substitutes
a.) various stores and
the grocery store in the UK

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