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Business environment is a combination of internal and external factors that directly affect the organisational activitiesinvariousways.Thus,itiscrucialfor companytoanalysisallthefactorsofbusiness environment in order to minimise the negative impact and at the same time also improve the positive aspects. This will contribute in enhancing overall performance of company at market place. Inbusinessorganisationalvariousinternal factors such as employees, finance and technology, corporate culture and many more are affect the entire activities of Sainsbury's. Business in Practice References Internal factors External factors In organisational activities, external factors are non controllable thus it is significant for Sainsbury's to analyseallthefactorslikepolitics,competitors, customers and so on. All these are directly influence the Sainsbury's performance. How the company impact its context external environment? Sainsbury's is a leading company in over the world as it also affects over the external environment. Its logisticactivitiesofSainsbury'spollutethe environment and that also affect its supply chain management. This influence government to take action and set rules to protect the environment.In addition to this, Sainsbury's also take initiate to protect environment as they use their planet's resources wisely so that customers live more sustainably. As they are cuttingcarbonintheiroperationsandusenew technologies for maximising energy efficiency level. This can be contributing in keeping environment safe and make positive brand image. Conclusion From the abovementionedposter,it hasbeen analysed that both internal and external factors are influence business activities. This is the reason that, company is responsible for analyse all the factors so that set targets can be easily attained and enhance its brand image in market. Introduction Barraket,J.andet.al.,2016.UnderstandingLegitimacy Formation in Multi‐Goal Firms: An Examination of BusinessPlanningPracticesamongSocial Enterprises.Journal of Small Business Management. 54(sup1), pp.77-89. Chang,J.F.,2016.Businessprocessmanagementsystems: strategy and implementation. CRC Press. Raut, R.D. And et. al., 2019. Linking big data analytics and operationalsustainabilitypracticesforsustainable business management.Journal of cleaner production. 224.pp.10-24. Fletcher, D., De Massis, A. and Nordqvist, M., 2016. Qualitative research practices and family business scholarship: A review and future research agenda.Journal of family