The Way External Factors Affect the Morrison Company

BUSINESS IN 21st
CENTUARY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
The way external factor affect the Morrison company....................................................................2
1. Political Factor.........................................................................................................................2
2. Economic factor.......................................................................................................................3
3. Social Factor............................................................................................................................3
4. Technological Factor...............................................................................................................4
5. Environmental factor...............................................................................................................4
6. Legal factor..............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
1

INTRODUCTION
The biggest pandemic of COVID-19 affect the profit of the company but sale also
increases during the pandemic. In the 21st century all business are moving smart and digitally and
focus on provide customer satisfaction and healthy food.(Seyitoğlu, and Ivanov, 2020. ) Its
nature of business provide fresh and quality food & grocery to their customers. Its area of
business increase year by year currently have 110,000 and it has 494 supermarkets across the
United Kingdom. It is financially strong company in the year 2020 turnover around 205 billion.
In this project analysis in detail about the Morrison company and changes in its external
environment over the last three year have affected the company and the affect of COVID-19 on
the company will be discussed.
MAIN BODY
The way external factor affect the Morrison company
External factor can be stated that this factor directly affect the business operation of the
company and it is uncontrollable by the owner of the company. This factor largely affect the
business operation and performance there are various external factors such as economic, social,
political, legal, environmental and technological. The way external factor affect the Morrison
company over the last three year can be understood through PESTEL analysis.
1. Political Factor
The political factor affect the Morrison supermarket performance, chances of survival
and the profitability in a market. The changes in policy and government so it affects the company
because when the policy and government changes so Morrison have to adopt the changes and
apply in their company so the chances of survival and profitability of company affect the
performance. (RASHID, 2020)The Local government play a crucial role in the making of policy
because they know very well their country. In a changing political environment of retail sector
industry if Morrison wants to accomplish success across several countries so it has to modify the
systematic risk. Business, 2021, [Online]. Available Through:
<https://www.channel4.com/news/business>.Morrison faces risk of political system and changes
in the political environment because it increases their area of operation and expand their retail
chain across the UK. The Brexit policy between European Economic Area and the united
kingdom means that there is the exit of trade between both the country so that the changes in the
policy of the United Kingdom so adopting and applying the new changes takes time. It is
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