Business Information System - A Case Study on Netflix

BUSINESS
INFORMATION SYSTEM

TABLE OF CONTENT
• INTRODUCTION
• TASK 1- CEO
• TASK 2- CIO
• TASK 3- BUSINESS ANALYST
• TASK 4- PROJECT MANAGER
• TASK 5- DIRECTOR OF MARKETING
• CONCLUSION
• REFERENCES

INTRODUCTION
• Business information system refers to providing information that an organization utilizes in
order to manage themselves effectively and in complete efficient manner with the help of
utilizing advanced technology and computer system.
• The basic components that are involved within the business information systems involves
software, hardware, procedures that connects with design, development and the
documentation, people, etc.
• This presentation will illustrate the aspects by choosing media and entertainment as an
industry sector in which Netflix company will be chosen which is an American subscription
streaming production and service company.

TASK 1- CEO
Sector
The sector that is being chosen by the group is entertainment and media rather than
transportation and financial services because specifically this sector has wider in scope along with
cover complete information regarding all the sectors. In order to evaluate the dynamics of media and
entertainment sector, it has been evaluated that the Netflix identify these aspects with the help of
porter's five force analysis according to which:
1. Bargaining power of buyers: The dynamics within this sector allows the consumers to have
high level of bargaining power over the services. The revenue and sales generated by the firm is
dependent upon subscribers which are located in diversified regions all across the globe.
2. Bargaining power of suppliers: The suppliers of the Netflix also hold high bargaining
power as they have high influence on pricing strategies. Netflix is competing against
traditional media distributor and hence have to show greater flexibility in agreements.

CONTD.
3. Threat of substitute products: This element has moderate
level of risk in industry as they have threat from services
which offer rental services or similar kind of products
through online streaming.
4. Threat of new entrants: The already presence of new
entrants becomes a threat which help the firm to become
well-established and profitable. Hence, the threat of new
entrants is moderate for Netflix.
5. Competitive rivalry: Netflix faces intense level of
competitive rivalry as they have pressure to retain their
consumers through offering them affordable prices.

CONTD.
Business
The name of the business is called Netflix which derives as the combination of words
such as the “Net” explains the internet and “Flix” states for the word movie.
Strategic position
Strategic position has been explained with the help of analysing Porter's generic
strategies according to which there are certain strategies according to which a cost reduction
strategy is one in which firm achieves dominance over their competitors. Next is product
differentiation strategy under which firm create unique goods and services within same
industry by changing design, brand image or incrementing new and advanced technology.
Another is the focus strategy according to which company targets a specific buyer group,
product line segment or even geographic market.