Business Project Management Assessment 2022

Running head: BUSINESS PROJECT MANAGEMENT
Business Project Management
Name of the Student
Name of the University
Authors Note
Course ID

BUSINESS PROJECT MANAGEMENT1
Table of Contents
Netflix External Analysis:..........................................................................................................2
Dominant Economic Feature Analysis:.....................................................................................2
Buyers need and price sensitivity:..............................................................................................3
Porters five forces analysis:.......................................................................................................3
Driving Force of Change Analysis:............................................................................................4
Key success factors:...................................................................................................................5
Comprehensive positioning Plot:...............................................................................................5
Assessment of Industry:.............................................................................................................5
Company’s Internal Analysis:....................................................................................................6
Current strategy:.........................................................................................................................6
Value Chain Analysis:................................................................................................................7
SWOT Analysis:........................................................................................................................7
Identification of strategic issue:.................................................................................................8
Report to CEO:...........................................................................................................................9
Introduction:...........................................................................................................................9
Data Analysis:............................................................................................................................9
Competitive Advantage (Strength):.......................................................................................9
Weakness:..............................................................................................................................9
Opportunities:.........................................................................................................................9
Threats:.................................................................................................................................10

BUSINESS PROJECT MANAGEMENT2
Three Strategic Alternatives:....................................................................................................10
Recommendations:...................................................................................................................10
References:...............................................................................................................................11

BUSINESS PROJECT MANAGEMENT3
Netflix Strategy
Industry: Production Company
Netflix External Analysis:
PESTLE ANALYSIS:
SOCIAL:
a. It is very big brand impression and takes pride in complying with the ethical business
standards and morality.
b. Netflix considers wider look at entire population such as the growth rate, distribution
and age to obtain better idea of consumer spending power (Jenner 2016).
Technological:
a. Making improvement in compression techniques would help in improving the overall
streaming quality.
b. Focuses on not only improving streaming quality but also facilitates easy payment and
delivery procedure.
Legal:
a. Netflix needs to fight against the GEO blocks and copyright infringement rights.
b. Piracy of video is another reason for loss of streaming and cinema industry should
punish the offenders severely (Rothaermel 2017).
Dominant Economic Feature Analysis:
Market Size and Growth Rate:
The Macro environment factors particularly the inflation rate, saving rate, rate of
interest, aggregate demand and aggregate investment are dominant market forces in