Video Champ - An Enterprise Information System

Running head: INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
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1INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
Executive Summary:
The report here gives a brief overview about the background of the Video Champ that is the
company under discussion. There is also discussion about the importance of business
intelligence for Video Champ and the use of sensitivity and pivot tables that ensures effective
decision-making in the report. There is an extensive analysis of role of pivot table in assisting
effective decision-making supported by the report. Further, report discusses Blockbuster case
study and its failure in the context of supply chain management. Further, there is also
elaboration on the benefits of supply chain management for Video Champ in the report.

2INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
Table of Contents
Introduction................................................................................................................................3
Purpose of the Report.................................................................................................................3
Business Intelligence..................................................................................................................4
Importance of Business Intelligence to Video Champ and Use of Sensitivity and Pivot
Tables for Assisting Effective Decision-making...................................................................4
Role of Pivot Table for Assisting Effective Decision Making..............................................5
Supply Chain Management........................................................................................................8
Blockbuster Case Study and its Failure in the context of Supply Chain Management..........8
Importance of SCM for Video Champ...................................................................................9
Reduce Bullwhip Effect...................................................................................................10
Support Supply Chain Planning.......................................................................................11
Improves Supply Chain Visibility....................................................................................11
Supply Chain Execution System......................................................................................11
Conclusion................................................................................................................................12
References:...............................................................................................................................13

3INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
Introduction
Brief Background of Video Champ
There has been a remarkable evolution in the entertainment industry with the
introduction of Video Champ, a movie rental company in Australia. The company is known
for offering services that are customer friendly that customers can avail by paying a
reasonable fee and at their own disposal. The company believed in sensitive pricing and right
customers target for capturing a substantial market share. Video Champ started in early 2000
for acquiring a sizeable portion of the competitive entertainment industry. Through offering
made by the company, customers can enjoy and entertain themselves by getting access to a
wide range of movies. The company maintains a low operation while satisfying the market
demand.
The company came into being for meeting the expectations and values of the
customers who were not interested in the technological changes taking place overtime but
wanted to enhance their movie experience. Therefore, the company made the option of low
cost movie viable and convenient for the target customers. At the same time, the company
also ensured that they receive positive outcomes.
Purpose of the Report
The report here discusses about the importance of business intelligence for Video
Champ and the use of sensitivity and pivot tables that ensures effective decision-making.
There is however an extensive analysis of role of pivot table in assisting effective decision
making in the report. The report also discusses about Blockbuster case study and its failure in