INTRODUCTION Information technology systems refers to software, hardware, data communication lines, telecommunication and network equipments, wide area network and other IT equipments that are licensed to, owned or controlled by firm. Information technology denotes set of processes, methodologies and tools for collection, processing as well as presenting information. It involves development, maintenance as well as usage of systems that is needed for processing as well as distribution of data. This makes it crucial for organisations to make use of information technology while processing as well as rendering their services. This report is based on British Home Plc which is medium sized group of companies and comprisesoftheirsubsidiarieswithindifferentsectors.Theyare,retail(Supermarket), consultancy (legal & accounting), property (renting on medium to long term) and travel (holidays for customers). It was established in 1950 by Colonel Williams. They attained enhanced growth but served only exclusive group of people. Though firm was successful but was not able to attain high profits as they were not able to innovate their operations. To have a competitive edge they decided to shift to modern technology for ensuring sustainability. This report comprises of IT systems along with their functions, ways for storing data and supporting value added change for improvisation within operations of business. Task 1 Analysis of usage of IT systems in diverse functions within organisation. Explicate how it makes contribution in attainment of objectives of British Home Plc. Information technology is defined accumulation of hardware as well as software products and services that is utilised by individuals for management, accessing, communicating and sharing of information. Basically, it involves business software, decision support as well as computational data processing. Information system refers to software that assists to organise as well as analyse data. British Home Plc can make use of this for delivering their services in an enhanced manner.Accumulation of raw facts and figures is defined as data. Businesses are making use of information systems as an assistance for carrying out their operations. For this, it is important that the data which they are using is processed so that required information can be extracted with an ease whenever it is required. This will assist British Home Plc to have an access to information from anywhere as well as at anytime. 1
Information technology has crucial as well as integral role within business plan as it will boost performance as well as productivity of organisation. By the usage of information system business can save their money along with time while formulation of decisions. The usage of information technology system within different functions of British Home Plc have been illustrated below: Functions of communication or Human resource manager: It is essential aspect within every firm with the passage of time, this component have been refined. For an instance, by the introduction of technology, it has became easy to contact with anyone and doesn't matter at which place they are present. The human resource manager of British Home Plc can attain this by making use of information technology. Its role has been specified below:ï‚·Email:Via this HR of firm can send mails to their employees whenever they want to communicate anything without having any physical or face-to-face interaction with them (Five IT Functions in an Organisation, 2019). It will act as great channel for British Home Plc to send official mails to their clients or partners as well as a record will also be maintained.ï‚·Video conferencing:Through this, HR of British Home Plc can communicate as well as conduct meetings with employees those are on leave as well as their stakeholders. It will assist them to carry out their procedures without any kind of interruption from other sources. This will lead them collaborate on new projects. ï‚·Collaboration software:This will allow different teams to work on similar projects together which yieldsthemfast aswellasefficientoutcomes.By theusageof appropriate software HR of British Home Plc can reduce the time and can avoid needless meetings as they can be carried out through the virtual meeting room. Functions of data management: This is the other important aspect that is being delivered by IT. AsBritish Home Plc is rendering their services in multiple industries, it has became important to deal with complexities associated with huge amount of data. For efficaciously managing as well as controlling this data business requires database. It will be liable for following functions: ï‚·Store data:Within a small space, large amount of data can be stored within a database. This assists to have a hold on this more conveniently. 2
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ï‚·Manage data:Raw data is not useful until it is managed or processed into meaningful form. For this IT department of British Home Plc is liable to provide tools through which it can be accomplished. ï‚·Access data:It assists an individual to have an access to information as per their requirements but still then there exists certain restrictions with respect to what control must be given to whom. For an instance, salesman of British Home Plc cannot have access to details associated with other departments like finance. This denotes that there has to be some security measures for safeguarding there data as well as prevention from unauthorised access. Functions within marketing: This is the core aspect of business as with enhancement in computers as well as internet, marketing campaigns have became highly digital. By the usage of IT, marketing functions of British Home Plc can be improvised. They are illustrated below:ï‚·Content creation:Through this advertising along with sales copy on systems can be created by the usage of word processing software. Along with this, marketing team of British Home Plc can create graphical ads by the computers which posses graphical capabilities.ï‚·Online advertising:Social media has became crucial element by the launch of social media marketing campaigns, revenue as well as sales can be enhanced,. The reason behind this is that people at present scenario are more addicted to smartphones and their presence on social media is also amplified, so by creation by campaigns on them attention of many individuals can be gained. ï‚·Marketing research:Via this, analysis can be carried out with respect to demands as well as expectations of their customers. This will assist them to save their time as well as identify trends within market. This will lead British Home Plc to have profitable opportunities. Functions for process improvisation: In context of saving time as well as money,British Home Plc can opt for usage of information technology. It can aid to save copying as well as printing cost as paperless communication can be carried out. By making use of video conferencing and collaboration software, logistic expenses can also be saved. 3
Functions for enterprise resource planning: It denotes linking of various functions of firm like manufacturing and sales, human resource and accounting by making use of software systems. It assists firm in strategic decision making and carrying out their operations. ForBritish Home Plc, complexity denotes that systems can be configured in module at a time as well as scaled according to need that take place. From above, it has been identified thatBritish Home Plc can opt for information technology as this will smooth-en the ways in which they render their services. In addition to this, cost and time associated with processing can also be minimised. Contribution of Information Technology within attainment of objectives of British Home Plc At present scenario, organisations are dependent on IT for carrying out their operations, data processing as well as market intelligence. Information technology possess integral role withineachindustrywhichaidsthemtoimprovisetheirbusinessprocesses,attaincost efficiency, have competitive edge as well as attain cost efficiencies in market. Contribution of IT systems have been illustrated below:ï‚·Inventory Management System:This denotes aggregation of technology, procedures as well as processes that is liable to oversee maintenance and monitoring of stocked products in order to identify whether they are assets for them. Basically, it will aid British Home Plc to track goods within business supply chain for optimising complete spectrum that spans from order placement till the services are being delivered. Through this, firm can attain efficiency as well as productivity within their operations. When British Home Plc attains effectual inventory management then they do not need to spend extra to purchase huge amount of inventory. Management can opt for spending precise amount for operations. This will lead them to save cost associated with huge capital balance, storage costs as well as handling.ï‚·Data Management Systems:This refers to a software that is liable for taking in data as well as transform that data into single storage container within consistent resources like database. At present, firms opt for storing digital versions of documents on storage devicesaswellasservers(InformationTechnology&ItsRoleintheModern Organisation, 2019). These documents can be accessed by anyone instead of locations they are present at. Through this, British Home Plc can store as well as maintain huge 4
amountofdataeconomically.Thiswillleademployeestohavequickaccessto documents, they require.ï‚·Management Information System:The data that is stored is only beneficial if it can be accessed in an effectual manner. Firms like British Home Plc make use of this data as a strategic and tactical process for implementation of their strategies. MIS (Management Information System) will enable them to track data related with sales, productivity as well as expenses that take place. The information that is gained can be utilised for tracking profitability at given time so that return on investments can be enhanced by identification of areas that need improvisation. MIS will enable management of British Home Plc to track sales that take place on daily basis by which they can give their reaction with respect to lower than expectations. ï‚·Customer Relationship Management:British Home Plc can make use of information technology for improvising the ways in which they design as well as manage customer relationship. CRM systems are liable for capturing interaction that takes place in between organisation and their customers so that there overall experience can be enhanced. If a client calls them with any issue then it is the responsibility of customer support representative to respond to problem with respect to services that are being delivered to them. The complete communication is stored within customer relationship management system, this will assist them to provide their customers with better as well as focussed experience by which productivity can be improvised. Five IT Functions in an Organisation. 2019 It has been identified that information technology systems has wide role within firms to deliver service. This assists firms to make adequate usage of data, minimise the workload as well as assist within compliance of mandatory regulations. The overall contribution of information technology within different aspects of firm have been illustrated below: ï‚·By opting for information systems, firms can utilise comprehensive and sophisticated databases that comprises of data associated with firm. They are liable for storing, updation as well as analysation of information that can be utilised by management of British Home Plc to have solution for problems which they are going through. ï‚·Sustainability as well as success of firm depends on their strategic plans. British Home Plc can utilise information system (IS) to develop strategic plans as well as decisions. 5
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Management can utilise the information form different sources to analyse quality as well as adequacy of strategic decisions. ï‚·IS aids organisation within development of large number of value-added systems in firm. By adopting for information systems business processes can be simplified so that unnecessary activities can be eliminated (The Six Important Business Objectives of Information Technology, 2019). ï‚·Apart from this, information system will assist British Home Plc to eliminate the iterative tasks so that overall accuracy can be increased which will allow employees to emphasise on other functions. ï‚·By usage of information system management of British Home Plc can have enhanced project planning by effectual monitoring as well as by carrying out comparison criteria. ï‚·The initial IT implementation cost is high but it will result within long-term cost saving that makes the investment worth it as it assists within improvisation of quality of services that are being delivered to their customers. ï‚·Rapid product development, process enhancements as well as cost savings will lead firm to gain as well as maintain competitive edge within market. Firms can utilise software simulations, rapid prototyping as well as other IT based systems fro bringing products within market as per demands. ï‚·British Home Plc can expand their business by the usage of information technology as it acts as a core for operating models like outsourcing and telecommuting. It has been analysed that information technology have wide impact on organisations and way they render their services. By opting for IT, British Home Plc can deliver efficient and timely services along with their preciseness or accuracy. For an instance, if they have software for carrying out financial transaction then it will smooth-en their work as well as higher accuracy can be attained in comparison to calculation or bills that are made manually. 6
Task 2 Examine ways in which information technology system store as well as process data for communication, data, customer relationship and knowledge management. Data storage,is refereed to as cumulative technologies as well as methods that can be utilisedforcapturingaswellasretainingdigitalinformationonoptical,siliconor electromagnetic storage media. Storage is utilised for describing data and devices that are connected with computer via input/output operations and involves tape systems, hard disks, flash devices as well as other storage media. It denotes both software and hardware systems that are being utilised for capturing, managing as well as prioritizing data. This comprises of information within applications, database, archiving, backup appliances, data warehouse as well as cloud storage. Digital information is written within target storage media by the usage of software commands. The memory can be measured in the unit bit whichis illustrated through a binary value 0 or 1. There exists other capacities of measurements, they are kilobit, megabit, gigabit and various others. It is utilised for recording media by which data can be retained through the usage of electronic device as well as computers. Generally, data is stored as a block storage or file object as well as each is ideal for carrying out different processes depending upon their requirements. File storage is inexpensive as well as constructed along with this data is stored within files and folders. This is found on either external or internal hard drives. In case of block storage data is stored data is stored in form of evenly-sized blocks. Though it is very complex as well as expensive, there are less options for scalability. Block storage is ideal for data which is required to be accessed more frequently as well as needs to be edited. The other form of data storage is object storage in which information is stored in the form of unique identifies as well as metadata. Although, it is not expensive to store data but it is apt for information which cannot be edited. This denotes collective technology along with methods that are being used for capturing as well as retaining digital information on silicon-based, electronic or optical storage media. In addition to this,British Home Plc can make use of cloud for storing information. Cloud storage refers to service that can be maintained, managed as well as backup can be created remotely and can be accessed over a network. Basically, this denotes that data is stored on the remote servers and can be accessed by the usage of cloud or internet. This is managed, operated as well as maintained via cloud storage service provider. They involves virtualisation techniques. Within market, there 7
are number of vendors who are responsible for delivering services related with storage. British Home Plc can opt for space according to their requirements and can pay accordingly. Along with this, the services can be shrinked or enlarged as per the needs of firm. Customer relationship management,denotes an approach that is liable for managing interaction with potential as well as current customers. It utilises data analysis related with history of customers' for improvisation of business relationship among their customers so that focus can be kept on customer retention as well as drive the growth for sales. Within British Home Plc, CRM is accumulation of strategies, technologies as well as practices that are being utilised by firms for managing as well as analysing interaction with customer within the entire life-cycle. They are liable for compiling data of customers within diverse channels, they include firm's website, interaction via telephone, direct mails, live chat, social media and marketing materials. There are different tools that can be utilised byBritish Home Plc like marketing automation, sales force automation, contact centre automation, location based services or geolocation technology. Knowledgemanagement,denotesprocessofcreation,sharing,usageaswellas managementofinformationalongwithknowledgeoffirm.Basically,itdenotes multidisciplinary approach for attainment of organisational objectives by its usage. It involves data driven goals which involves around productivity, business intelligence as well as business model. For an instance, British Home Plc can utilise time that has been given by each employee within building of product at the moment when they are working on similar kind of projects. By aggregation of raw material, it can be processed to attain information which will lead them to develop knowledge. It is defined as a organised accumulation of devices, procedures, database, storage, people, utilisation as well as sharing of knowledge with other individuals. A knowledge management system will assists British Home Plc to stay organised as well as remain updated with respect to documentation of organisation. Whether they are talking about retail, travel or any other department shipping items as well as help desk manager who deals with their internal customers can make use of knowledge management portal. This will render effective information to their people who require this. Communicationmanagement,denotes systematic planning, monitoring, revision as well as monitoring of channels associated with communication in a firm. For being a efficacious manager, it is necessary for British Home Plc to have contingency approaches while it comes to 8
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interaction with their staff. Basically, this system involves: what information is needed for specified project, who needs information as well as what it is, who will be responsible for transmission of information, what time will it take to have access and what is their format. They renders guidelines to management with respect to this. In addition to this, factors such as access to information and cost involved must also be taken into account. Data management, generally denotes database management system which is liable for creation as well as management of database. It renders programmers as well as users a systematic way for creation, retrieval, update as well as management of data. This will enable British Home Plc to ensure that data is organised as well as it is accessible. Data management acts as an interface among database & application programs. The crucial elements in this will lead to have security, concurrency, administrative procedures and security. It will also provide British Home Plc with an options for restarts, recovery, auditing of activities and creation of automatic rollback. Task 3 Assess how information technology can be utilised for supporting value added change for improvisation of business sustainability, performance as well as their operations. At present scenario, each individual is open to gadgets and services that are being provided via online media. With reference to this, information technology can be used in efficacious manner for supporting value added change within business organisation for improvisation of their stability as well as performance. It is necessary for managers of British Home Plc to acquire complete knowledge as well as awareness related with enhancements within technology. It is evolving at rapid scale within modern world which leads them to have long-term contributions along with ease to access. Therefore, it is crucial for firm to analyse involvement of IT within firm in a efficacious manner. Information systems are liable for rendering wide range of opportunities to British Home Plc. This makes it crucial for them to formulate strategies through which these systems can be utilised to have enhanced productivity of their services and products. It is crucial for firm to possess knowledge related with altering systems so as to minimise the networking life cycle. This will lead them to bring in new networks by which customers can be satisfied in an appropriate manner. 9
With the assistance of effectual forms of IS firms will be able to efficiently fulfil their strategies and acquire advancements with respect to short and long term goals. Furthermore, whilecarryingouttheprocessesassociatedwiththeirgrowth,productivityaswellas effectiveness of firm can be enhanced. With respect to this, it is necessary for firm to identify their working culture, style as well as structure so that it can be determined that changes they will be making with respect to technology will yield them with affirmative results. Through the appropriate usage of information systemBritish Home Plc can manufacture their products at low prices as efforts of individuals can be minimised by which higher profitability can be attained. By taking into account these aspects, firms can efficaciously meet their short as well as long term objectives thereby goals. This will enable them to have competitive edge within the market. It means that, it is essential for firms to boost up their employees so that they can opt for for new technologies and work on them accordingly. Along with this, it has found that information technology can efficiently benefits within enhancement in terms of performance as well as productivity levels of individuals. In this context, they can make use of emails and videoconferencing for sharing information. It will make their work easier as well as acquire knowledge with respect to other aspects as data and knowledge can be shared among them. This will leadBritish Home Plc to collaborate as well as make sure that their processes are carried out in an appropriate manner. This will lead them to have enhanced profitability as well as productivity in a desired way. By execution of effectual services, information system will lead them to render enhanced benefits in terms of performance of individuals as well as productivity. In addition to this, they will be able to address needs as well as expectations of their customers by delivering them with creative services and products. In addition to this, they will possess ability for attaining feedback from customers which will assist them to develop their services with respect to expectations of their customers. This further aids them to have enhanced loyalty as well as commitment of their customers towards them. It leadsBritish Home Plc to utilise competitive advancements in an appropriate manner so that they can remain ahead from their potential customers. 10
Task 4 Recommendation for practical IT system solutions within British Home Plc. By going through different aspects related with information technology, it has been recommended toBritish Home Plc Conclusion From above, it has been analysed that information technology is defined as storing, gathering, its processing and extraction of information from diverse resources. Firms can opt for information technology to improvise their activities as well as processes that are being carried out by them within respective industry. This can be carried out firms with respect to sectors in which they deals as well as demand of market before it becomes difficult to have their mark within. This will assist them to improvise overall relations with customers as well as deliver them services as per their requirements. In addition to this, by opting for cloud storage, a platform will be provided to them in which they will be able to create their own applications, storing information, processing it along with its retrieval when employees needs to have it. References Books & Journals Online 11