Business | Integrated Marketing Communication

RUNNING HEAD: BUSINESS COMMUNICATION 0
“INTEGRATED MARKETING
COMMUNICATION”

BUSINESS COMMUNICATION 1
Integrated marketing communication is the approach which is used by the company in
which it carefully integrates and coordinates with several communication channels (Nhedzi,
Overton-de Klerk, & Bester, 2016). It is because this leads in delivering clear and consistent
message according to the desired audience. The reason of this concept is that it supports in
maintaining consistency and accuracy in the message as well as also supports the organization to
make use of complementary use of media. Further, the discussion is made on the argument that
“Facebook provide financial benefits to Woolworths”. It is because it increases the capability of
the organization to reach large number of employees in the organization, it results in maintaining
better internal and external environment of the company.
The studies revealed that in Woolworths, South Africa effective practices is to be adopted
by understanding the effective practices adopted by other branches of the company (Balmer,
Abratt, & Kleyn, 2016). It can increase the capability of the company to expand in international
environment. Facebook can also increase the collaboration of the organization because of
improving the procedure of supply chain. It is because through Facebook company can post the
message and spread worldwide and can mainly capture Australian marketplace (Parkinson,
2018). This can decrease the expenditure of the company it is because of collaborating with more
clients and increasing customers from different regions due to attracting them with providing
them effective message according to the attractive content for the employees (Gaur,
Saransomrurtai, & Herjanto, 2015).
The study also revealed that Woolworths use Facebook strategy to communicate with the
employees it describes that it is the significant method for communicate in the marketplace
(Parkinson, 2018). This result in reducing the cost of the organization it is because this can allow
the organization to gain competitive advantage and can increase the awareness among the
customers about the discounts and offers provided to the customers. The studies also describes
that Facebook also play an important role in increasing team work and collaboration it is because
it include all the staff members to make decisions according about the subject matter. (Nhedzi,
Overton-de Klerk, & Bester, 2016)
This results in increasing leadership skills because of increasing the capabilities to
involve and participates other staff members in Woolworths to provide their opinion in decision
and in subject matter. This also increases satisfaction of the company because of providing