Integrated Marketing Communications for Sports Brands

Running head: INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
Name of the Student
Name of the University
Author Note

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INTEGRATED MARKETING COMMUNICATIONS
Introduction
The promotions and advertising based activities play an important role in the ways by
which sports brands are marketed in the industry. The sports brand based organizations also
need advertising in order to create awareness of products among the customers. The creation
of awareness plays an important role in successful operations of these sports organizations 1.
Defining integrated marketing communications
Integrated marketing communications plays an important role in the ways by which
the message of these brands are communicated to the customers. This process mainly ensures
that the messages that are different messages which are provided by the company are linked
together in an effective manner. The basic level integration of the promotional tools is
important so that they are able to work together in a collaborative manner. The tools related
to communication in an organization tend work in a better way in collaboration with each
other as compared to operations in an isolated manner 2.
Importance of integrated marketing communications for sports brands
The technological advances and globalisation has created huge opportunities for
different sports organizations which operate in the industry. The use of integrated marketing
has also increased in the modern business environment. IMC can thereby be used for the
purpose of increasing the engagement levels of customers and creating effective relationships
1 Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I. Advertising: An integrated marketing communication
perspective. McGraw-Hill Education. 2014
2 Finne, Å. and Grönroos, C. Communication-in-use: customer-integrated marketing communication. European
Journal of Marketing, 51(3), 2017, pp.445-463.