Business Intelligence in the Fashion Industry

Business Intelligence in the
Fashion Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Data quality management.......................................................................................................3
Process of data quality management......................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business intelligence is sum of business processes, architecture and technologies which
are used to convert raw data into significant information which lead the business to earn high
profits within their business operations. Business intelligence is having significant impact on
strategic and operational decision making. Business intelligence uses past data instead of
assumptions and forecasting. In current businesses business intelligence is the emerging trend as
it used so as to prepare and summarise large reports within fraction of seconds. This report
includes emerging trends of business intelligence and their uses and disadvantages over fashion
industry so as to enhance industry capture (Choi and Shen, 2016).
MAIN BODY
Since the year of 1990 business intelligence has emerged within technical and IT centric
industry. In recent times this concept is used by all the industries whether it is retail or food
processing industry, Pharmaceutical or fashion industry. The business intelligence is used for the
purpose to demonstrate analytical findings within reports, graphs and chart so as to give better
understanding of business state. This term is used within businesses so as to get quick and easy
foresight of business’s current position by analysing past data and records. If discussion is about
latest trends in business intelligence then there are many trends such as data quality management,
data discovery, AI machine learning, predictive analytics reporting augmented analytics, data
automation and many more. These practices are used by businesses so as to customise their data
solution as per their need and to get cutting edge technology which is made for their end
customers. In the fashion industry many inventions are introduced through which businesses are
creating values over the time. For example Louis Vuitton’s is known for their innovation and
creativity whereas H&M is known for their retail innovation and Levi’s is known for their
product customisation.
In current scenario fashion designer are innovators, entrepreneur as they are able to
manage so many aspects at once. They recreate things in such a manner that it enhances their
operational and personal competence within marketplace. In today’s fast changing world fashion
industry is a market where new technologies are accepted vastly so as to provide benefits to tehir