Business Intelligence Plan for Woolworths

BUSINESS INTELLIGENCE
PLAN

EXECUTIVE SUMMARY
From the project it can be summarised that the company makes strategic choices and plans the
strategic actions that are to be executed in response to the changes in the external environment.
The various components in the external environment leading to the pressures enforces the
decision making process. This strategic decision making is undertaken to ensure the competitive
advantage and the achievement of the organizational objectives in the business.
It can also be analysed that the various tools and techniques are assessed to know the
strengths of Woolworths that can be capitalized to capture the opportunities and lower down the
threats and the weaknesses of the business. Based on these the future competencies for the
company can be developed and the rightful actions shall be taken. With the transformations that
are taking place in the environment the business intelligence plan is formulated where the
necessary changes are made in the existing business model. The data analytics are deeply
analysed to find out the critical information to the business which shall be further assisting in the
decision making process of the company. These strategies that are formulated will also affected
by the personal biases of the individual and their mentality which affects the thought process.

TABLE OF CONTENTS
MAIN BODY..................................................................................................................................4
THE ORGANIZATION................................................................................................................4
Background.............................................................................................................................................4
Business model........................................................................................................................................4
ENVIRONMENTAL SCANNING...............................................................................................5
PESTLE Analysis....................................................................................................................................5
SWOT Analysis.......................................................................................................................................7
DATA-LED STRATEGY.............................................................................................................8
Business model transformation................................................................................................................8
BIASES...........................................................................................................................................8
REFERENCES............................................................................................................................10
SWOT analysis of Woolworths. 2020. [Online] Available through:
<https://www.marketing91.com/swot-analysis-of-woolworths/>............................................11

MAIN BODY
THE ORGANIZATION
Background
About
Woolworths company is one of the largest player operating in the retail industry with a
huge chain of supermarkets established in Australia and New Zealand. It was founded in the year
1924 and is headquartered in Bella Vista, Australia. It is one of the highly retail trusted brand
that has generating highest revenues for the company in Australia. It is also indulged in the
procurement of food, liquor and the other retail products of the company meeting the needs and
wants of the consumer.
Vision
The vision of the company shows that it has a customer centric approach whereby the
management tries to build convenient and efficient services. It wants to become the first choice
of the target customer groups through offering differentiated food prepositions (Niazi, 2019).
Mission
One of the most significant interest of the company is to create value for its brand and the
customers who are paying for it. It is known for its clear direction, fresh thinking and the
excellent services. Apart from earning profits for the company, its main aim is to boost the
welfare of the various stakeholders.
Objectives
Some long term objectives of the business are enhance the financial growth and stability
of the business, improve the quality of goods and services offered and establish the global
footprints of the business. Another objectives are to build value for the stakeholders and also
create social impact with the help of the business operations.
Business model
The Woolworths company is operating in seven different segments from clothing and
general merchandise, food, logistics, financial services, proprietary limited etc. The group
operates as the purpose led business with the set of established priorities of the business (Torres,
Sidorova and Jones, 2018). The business model also establishes social concerns in the form of
sustainable development. They are creating experiences to lead a better tomorrow by following
the shared company objectives with their teams and partners.
The essence of the business model is that the value drivers of Woolworths are used to
derive and generate for the business. They are used to transform the operations in accordance
with the changing needs and desires of the customers and the target market. They believe in
expanding and growing the business further to maximize the range of the products and services.
They have the customer oriented approach wherein they engage them in the decision making
process and integrates the values with the operations to satisfy them.