Business Intelligence System: Importance, Evaluation, and Impact

This report discusses the importance of Business Intelligence (BI) in an organization, its evaluation, and impact on various aspects. It covers topics like BI application, issues, and impact on operational efficiency, revenue, and competitive advantage. The report also highlights the advantages of BI, such as fact-based decision-making, improving sales and negotiations, and elimination of waste. It concludes with the importance of BI in gaining a competitive edge and improving business functionality.

Running head: BUSINESS INTELLIGENCE SYSTEM
BUSINESS INTELLIGENCE SYSTEM
Name of the Student
Name of the University
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Literature Review............................................................................................................................3
BI application...............................................................................................................................3
Evaluation....................................................................................................................................3
Issues of BI application...............................................................................................................3
Impact of BI on various organization aspects..............................................................................3
Conclusion.......................................................................................................................................3
Recommendation.............................................................................................................................3
References........................................................................................................................................3

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Introduction
Business Intelligence can be easily defined as a method which is used by various kinds of
organization that is based on data and more kinds of precise facts. In other words, Business
intelligence is the art that can be used in gaining of business advantage from various kinds of
data that can be gathered by the fundamental kinds of question and considering the fact how the
customers can easily rank in the chart provided (Kimball et al., 2015). It can be defined as the
use of various software and algorithms for proper analysis of data. It can be easily used for
guiding the strategic and tactical kind of business decision. BI tools are mainly used for analysis
of present data sets in the form reports, maps that mainly enables a large number of users. BI can
be easily defined as a descriptive kind of analysis that can be easily used in having an idea
regarding the current past stage. Manufacturing industry have been considered as the main of
source of profit any country. It is also considered as the main sources of business activity.
The growth is mainly encountered in the zone of computer parts and manufacturing
industry. Two kinds of technologies can be easily used for increasing the available for large
number of decision makers. It is mainly inclusive of two parts that is business intelligence and
management of knowledge (Laursen, & Thorlund, 2016). BI systems are chosen on wide
platform as they increasing to large number of daily operation for a range of organization.
In the coming pages of the report a literature review has been done regarding the
application of business intelligence. After that an evaluation has been done regarding the model
used for business intelligence and development process that is mainly associated with it. After
that an analysis has been done regarding the impact of business intelligence in various kinds of
organizational aspects like Various other kinds of parameters like quality of product and
customer satisfaction has been discussed in details.

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Literature Review
BI application
Business intelligence can be easily defined as list of methods that can be used for
converting data into particular information. Various kinds of knowledge are generally obtained
about the requirements or needs of application (Fan Lau & Zhao, 2015). It is mainly used for
gathering information regarding organization performance in global trends. Another kind of
definition of BI is that various systems can easily put together gathering and storing of data and
knowledge that is mainly required for storage of data and proper kind of knowledge management
along with analytical tools that can be used for presenting a ready to flow output of application.
Complicated kind of information can be easily provided by planners and various kinds of
decision makers (Larson & Chang, 2016). BI tool is mainly used for obtaining right kind of
information at proper time and location. In other words, BI can be easily defined as collection of
technologies and procedures which can easily permit people at various levels of the organization
that is used for analysing data which is used for managing the business, increasing the level of
performance. It can be used for analysing various kinds of opportunities and operating in an
efficient way. BI has been used on wide basis in manufacturing industries as it is helpful for
solving large number of organization problems. The organizational issues can easily range from
decision making to maintenance of competitive advantage for an organization (Moro, Cortez &
Rita, 2015). There are number of domains in application of BI can be done like analysis of
customer, operational efficiency, revenue driving, having competitive advantage, spotting
various kinds of business problems.
Customer analysis: At present various kinds of customer are mainly busy with multiple
kinds of ways in which they establish an interaction. There are large number of platform like

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website, Chatbot’s, mails, social media, calls, interacting directly and many other kinds of things.
It has ultimately result in gathering of data from various multiple sources (Laudon & Laudon,
2015). Business intelligence system can easily aim in providing large number of touch points
that have gathered as a result of data in multiple sources. BI mainly aims in integration of data
from various kinds of multiple sources so that they can easily have overview of the various kinds
of customers (Chang, 2014). Low-level of data analysis can be easily used for providing insight
of things that are taking place at the very moment.
Fig 1: Business Intelligence
(Source: Jovanovic, Romero & Abelló, 2016)
Increasing operational efficiency: At present the whole market is saturated and the
whole internet has been overcrowded with various kinds of content, experts, products and

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various kinds of services that are being offered (Richards et al., 2017). Business intelligence is
mainly used for guiding people so that they can easily put the dollars at right position by making
use of various kinds of resources and infrastructure that is used generally.
Driving Revenue: Business intelligence can be easily used for defining the proper kind
of strategy which can be used by any organization for driving the required revenue (Yeoh, &
Popovič, 2016). It can easily provide the idea regarding the insight of various kinds of business
operation. Business intelligence can be easily defined as a proper kind of information that can be
easily used for analysing the exact behaviour of the customer (Farrugia, 2017). With the help of
this kind of information one can easily create marketing strategies that can be easily used for
various kinds of conversation. By the help of information an organization can easily certain
number of marketing strategies that maximize revenue and improvise the decision of ROI.
Competitive advantage: Some of the basic kinds of insights are generally considered to
certain number of tools that can be used by various kinds of business entities. This kind of tools
and techniques are mainly considered to be limited for customers, market and competition. A
major part of traditional data analytics techniques focuses on the data that is mainly provided by
large number of organization (Wu, Chen & Olson, 2014). Business intelligence mainly looking
into the fact of source of secondary source of data. It also depends on social signal, current trend
in market which will provide competitive advantage.
Analysing business problem: Business intelligence mainly focus on the statement of
profit and loss that will ultimately provide insight regarding true health of this organization.
Large number of BI application can be considered to be useful for integrating with the provided
accounting software which will help in finding out the trends (Qureshi, Khan & Saif, 2017).
Business intelligence is generally limited to tracking of various kinds of KPI. It mainly focuses

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on forecasting which is used for avoiding bottlenecks and critical kind of decision making like
purchasing or any kind of associated hiring (Brooks, El-Gayar & Sarnikar, 2015). By proper
showcasing of data that is mainly provided by the help of multiple layers of Business intelligence
which can easily highlight problems which can be used for analysis of traditional techniques.
Evaluation
Business intelligence is generally defined as a system software and other kinds of
associated tools that is mainly used for collecting all kinds of complex data which is used by an
organization. Data modelling can be defined as a well-known tool that is used for success in
business intelligence (Brooks, El-Gayar & Sarnikar, 2015). A data model for various kinds of
online business may hardly support any other kind of business. After a proper kind of analysis of
various data of organization can easily have a proper kind of data model. Data model should be
developed in such a way that it can easily represent the various kinds of unique nature of the
organization, type of data being used and their relationship with each other. The data model
should compromise of inbuilt data intelligence by the help of metadata, data dictionaries.
Data model should be used in such a way that it can be accurately represent the various
kinds of data that is available along with decision processes. Data model should be considered to
be much scalable and modular in nature which is used for providing support to changing
business needs of the organization (Kasemsap, 2015). A subset kind of data model is mainly
used for providing support to ever changing needs or requirements of the business along with
various kinds of business needs which is required for the organization. Data model should be
used or implemented in such a way that it can either be considered like base by the help of in-
house development tools like oracle business intelligence. Business intelligence can be
considered to be useful for analysing the various kinds of needs of an organization. It is

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considered to be useful method that is used for analysing the various kinds of needs of the
organization. In an organization, business intelligence system is considered to be complex,
expensive and lastly time-consuming. It has been implemented by making use of large number of
techniques which provides large number of cost benefitted techniques.
There are large number of advantages of making use of business intelligence:
Fact- based decision: One of companywide business intelligence system is proper
management of various kinds of things which makes use of present kind of data in various
domains like finance data, data for consumer (Stone & Woodcock, 2014). It can easily have an
idea regarding various kinds of reports that can be used for synthesis of data in pre-determined
methods like present return on various kinds of report for individual based products. It mainly
helps proper management of various kinds of fact based decision. It will ultimately help in focus
on various kinds of fact and decision that some of the facts which helps in concentrating of
different kinds of fact that are available.
Improving sales and Negotiations: Business Intelligence system is defined as a valuable
kind of assets to various organization sales force as it can easily provide an easy kind of access to
present reports which is mainly used for identifying various kinds of sales records, improvement
of various kinds of products and present customer (Petermann et al., 2014). Details and present
kind of data is considered to be much valuable back up that can easily use for any kind of
negotiation.

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Fig 2: Business Intelligence
(Source: Gallinucci, Golfarelli & Rizzi, 2015)
Elimination of waste: A business intelligence system can easily focus on certain number
of areas for areas of waste or any kind of loss that may have not have been noticed earlier
(Gupta, Goul & Dinter, 2015). A companywide business intelligence system can be easily used
for analysing various kinds of operation.
Issues of BI application
There are large number of problems or issues in business intelligence like
Strategy: Organization should have kinds of ways that can be easily used for dealing
with various kinds of problem in it. Business intelligence solution should be dealt in such a way
that it can provide suit to various kinds of requirements of business (Mathaisel & Comm, 2017).

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BI should be implemented by taking into consideration of various kinds of benefits and
limitation.
Lack of training and execution: Many times it is encountered that various kinds of
well-articulated things. Organization should be more focused about understanding the need of
Business intelligence.
Low Utilization: In general management mainly focus on low kinds of utilization of
large number of things. Management might not be able to make use of information in various
kinds of system.
Installation and Deployment: A painful kind of installation of BI as its deployment can
easily result in unplanned and rushed kind of deployment. Executives can easily make use of
various kinds of methods in implementation of Business intelligence.
Business intelligence and Unstructured Data: In many of the cases it is observed that
unstructured kind of data is mainly used for analysing Business Intelligence. It ultimately leads
to a large number of problem in BI processes. Business should start investing in Big Data
analytics on the contrary it cannot complete the task in given time.
Impact of BI on various organization aspects
Business intelligence can be considered to be effective thing that is mainly used for
avoiding bottlenecks and various kinds of issue in fragile market. Business intelligence is
considered like a critical factor to both executives and various kinds of owners. It mainly tends to
provide insight that can easily result from the health of an organization (Sallam et al., 2014).
Business intelligence mainly ensures the fact that better and stronger value of rate of return
(ROI) is considered to be a significant thing that mainly reduces cost, improves revenue,

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improves margin, driving cost avoidance and many other things. BI can easily improvises
business process and efficiency and productivity of business (Jovanovic, Romero & Abelló,
2016). Business intelligence can easily provide critical kind of information to large number of
organization. It also helps improving the ability of large organization which ultimately helps in
improving the decision and proper generation of competitive edge.
Conclusion
From the above discussion it can be easily concluded that this report is all about business
intelligence. In the beginning page of the report an idea has been provided regarding the
importance of Business intelligence in an organization. An explanation has been provided
regarding the fact that how business intelligence can improve the functionality of business and
provide much competitive advantage. Various provides has been identified in an industry or
organization. Along with an explanation has been provided regarding the fact that how business
intelligence can easily improve functional activities and gain competitive advantage from it. It is
mainly inclusive of various kinds of parameters like decision making, issues in performance of
organization, data and issues in information and kinds of associated business performance. In the
above pages of the report an idea has been provided regarding application of business
intelligence. An explanation has been provided regarding model which is approached and
process which has been used for development. After that a reflection has been provided on the
usefulness and limitation of business intelligence. Various kinds of issues that are encountered in
Business intelligence has been discussed in details. An analysis has been done on quality of
products and services that are offered by Business intelligence, quality of product and customer
satisfaction. In the end of the report a list of recommendation has been provided for Business
intelligence.

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Recommendation
Business Intelligence is considered to be an important factor for large number of
organization. It is mainly used for delivering various kinds of useful information from the
volume of data that is mainly collected. There are large number of business intelligence tool
available but no kind of single tool which is use. The needs of various projects can easily differ
within the provided organization so a proper kind of tool is mainly required for handling it. Five
tools from Microsoft BI stack will ultimately help in making of application which has been
developed and recommended as the best kind of tool that is mainly for large number of purposes.

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