Business Intelligence Using Big Data Assignment

Added on -2020-02-19

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BUSINESS INTELLIGENCE USING BIG DATAi
Executive summaryThe purpose of this report was to identify social networks for exploiting knowledge or creatingbusiness intelligence strategies for 7-Eleven company. The developed big data strategy wasaimed at the determination of profitability of the business and its behavior. For the big databusiness intelligence, four of the strategy elements that were identified were performancemanagement, data exploration, social analytics and decision science where each one of thestrategy elements played their specific roles. Emergence of big data has led to the creation anddevelopment of technologies that assist in handling big data since they cannot be handled byordinary tools. Some of the identified technologies in the report include; Apache Hadoop,Microsoft HDInsight, NoSQL and Big data in Excel. Master data management system (MDM)are not used in business intelligence to support business transaction but rather to create positiveimpact BI systems. Different NoSQL databases have been seen to be in four different categorieswith various functions. Big data are important since among other things, they help in improvingthe customers’ experience for 7-eleven value creation.ii
Table of contentsExecutive summary.....................................................................................................iiIntroduction..............................................................................................................1Organizational analysis.....................................................................................1Business strategies for big data use.................................................................................3Multidimensional Data analysis for decision support................................................6Required technology stack............................................................................................7Data analytics and MDM to Support DS and BI.................................................................9NoSQL for big data analytics........................................................................................10Different NoSQL databases and their uses.......................................................................10Role of social media in organization’s decision making process.............................................12Big data value creation in organizations..........................................................................13Conclusion and recommendations..................................................................................13References...............................................................................................................14iii
Introduction Business organizations have been looking for ways to stay competitive in the market which cannot be achieved without vast information of the business and market behavior Singhal et al (2013). Big data has been acquired by both big and small business organizations to help them excavate to the last hidden information and not leaving any information to chance. Big data analytics experts are incorporated in business to help in extracting information from big data as they are collected to help in betterment of the business organization. Though challenges have been experienced with most of the businesses working with big data, the experts have been on the rise to improve and provide correct information as they really are where later the information is passed to the organizations’ administration and decision makers to come up with the right decision that suits the desires of the customers and maintain or widen the market coverage of the offered products Chen et al (2012). This report is aimed at developing the business strategies using big data and how they are useful to fulfil the business objectives. Some of the strategies that have been identified for the big data users are performance management, data exploration, social analytics and decision science.Organizational analysis 7-Eleven is American-Japanese international that operates the chain of convenience stores that is having branches in almost 18 countries (e.g. Indonesia, Malaysia, Hong Kong, China, Japan, Singapore etc.) with its headquarter in Irving, Texas in the United States. Until 1946 it was known as Tote’m Stores where it was later renamed to the current name 7-Eleven. In the countries like the United States, 7-Eleven supply Slurpee drinks (i.e. soft drinks that are partially 1

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