Use of IT in Organisational Functions | Contributions of IT in British Home Plc

Business
Information
Technology Systems
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Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Illustrate use of IT in distinct organisational functions...............................................................3
Contributions of Information Technology in British Home Plc..................................................5
Task 2...............................................................................................................................................6
Different ways for dealing with information...............................................................................6
Task 3...............................................................................................................................................8
Evaluation of IT systems for supporting value added change.....................................................8
Task 4.............................................................................................................................................10
Recommendations for practical IT solutions.............................................................................10
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
The process associated with developing, maintaining and making use of computer
software, networks and systems is referred to as information technology. Firms make use of
information for making sure that there activities are carried out in an appropriate manner but this
is only possible in case data is present in processed form otherwise it will be time consuming to
extract information (Aasheim, Li and Williams, 2019). To acknowledge the concept of business
information technology, British Home Plc is taken which is rendering services in different
industries. They have not opted to make use of centralised IT systems due to which they are
having loss in their profit. This report comprises of ways in which firm can make use of
information technology in their operations, contributions which can be made, features rendered,
value added change and recommendations by which organisation can deliver their services
according to desired standards.
Task 1
Illustrate use of IT in distinct organisational functions.
Set of elements which work in collaboration with each other for management of storage and data
processing is defined as information system. It acts an important function which is being
rendered by IT as through these operations can be carried out in an enhanced manner (Ali, 2019).
An example can be taken to understand this concept, like by storing the information of marketing
department on database trends of pattern prevailing within the market can be analysed which will
aid to anticipate future needs of individuals. This will aid British Home Plc to enhance their
services as well as meet market demands. By makings its use the activities related with
marketing, sales and other departments can be monitored as well as can be analysed what more
can be done for enhancing their activities. The ways in which IT can be used within British
Home Plc have been illustrated below:
Information technology department
Management of data is critical aspect of each firm which makes it indispensable as well
as complexity increases as manually it becomes difficult to deal with it. British Home Plc may
possess data which is in text, audio or video format. For, rendering services in an appropriate
way it is necessary that it is stored in a proper format so that it can be accessed whenever
required (Carvalho and et.al ., 2019). IT department of British Home Plc is liable for storing data
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in whatever format it is as this will enable all other units to have access to it as per their
requirements. The other function is to ensure management of information as raw data is of no use
until it is being processed and knowledge has been extracted from this. It will aid firm to
formulate decisions accordingly. Apart from this, it is necessary to ensure that what access is
given to whom to make sure that any confidential information of British Home Plc is not
accessed by any employee of the firm (Clayton and Clopton, 2019).
Functions of marketing
It is one of the critical aspects of firm and digitalisation has also created a strong impact
on the ways in which promotional activities are being carried out and customers are reached out.
Marketing department of British Home Plc can make use of social media through which they can
acknowledge what their customers are expecting and they think about products that are given to
them. It can be utilised for making online advertisement, this will lead them to attract customers
to services that are being furnished by them (Gelinas, Sutton Jr and Federowicz, 2019). Through
this, market research can be easily carried out through usage of different search engines to have
profitable opportunities.
Improvisation in processes of all departments
It is important for organisation to enhance processes through which efficiency can be
enhanced and unnecessary cost can be eliminated. British Home Plc can make use of information
technology so that transmission of data can be carried out in an appropriate manner like data can
be transmitted by email rather than distributing hard copies related with each aspect. Virtual
collaboration and video conferencing can be used for collaborating with different teams and
carrying out activities in an impelling manner. Along with this, HR department can render
training to all employees with respect to utilisation of technology.
Enhancement within planning
Enterprise resource planning can be used by British Home Plc for linking distinct
functions of organisation. ERP processes are utilised by firms for management and integration of
all the important aspects of firm. The software will aid within integrating different aspects like
formulation of plans, their marketing, inventory purchasing, and many other functions
(Holsapple, Sena and Wagner, 2019). Along with this, it will aid within strategic and operational
decision making.
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