Business Leadership and Business Environment Case Study

Leadership and Business
Environment – Case Study

Table of Contents
Introduction .....................................................................................................................................1
Part 1................................................................................................................................................1
Assess the SWOT and PESTEL analysis for chosen company..............................................1
Evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats
business also how the business is addressing their Strengths to negate Threats and Weakness
affecting their Opportunities. .................................................................................................3
Recommend a suitable leadership style that will help in meeting their business objectives. 4
Critically assess the corporate social responsibilities in the processes using evidence from
your research..........................................................................................................................6
Conclusion.......................................................................................................................................7
Part 2................................................................................................................................................7
Reflection...............................................................................................................................7
References ......................................................................................................................................8

Introduction
Leadership is defined as the process of developing an organisational environment that is
strategic and visionary leading to rewards and engages its team members to develop growth
opportunities, and build a high effective performance culture. It is the capacity of the business
organisation to accomplish desired set of goals and objective and enhance overall performance of
the organisation (Ajayiand Olaniyan, 2019). For this report ASOS company is taken as the base
company. ASOS plc is one of the top online fashion and cosmetic retail company, selling over
850 brands as well as it own range of clothing and accessories in over 196 countries. It was
founded in 2000, headquartered in London, England, UK. This report highlights the detailed
analysis of the company's internal and external analysis, along with how changes in external
factors has influenced the opportunities and threat of the business. In addition to this the suitable
leadership style that will help in accomplishing business objectives is also highlighted.
Furthermore, the corporate social responsibilities considered by the business is also highlighted.
Part 1
Assess the SWOT and PESTEL analysis for chosen company
Business environment is defined as the sum of all the internal and external factors present
such as employees, customers needs and wants and so on directly impacting how the business
carry out their activity and operations effectively (Alrowwad and Abualoush, 2020). In context
to ASOS, to determine the internal and external environment the SWOT and PESTEL analysis is
mentioned below:
SWOT analysis: It refers to one of the essential frameworks used by the business organisation to
effectively determine the internal factors impacting the operations of the business. In context to
ASOS the SWOT analysis is mentioned below:
Strength Weaknesses
 ASOS is one the biggest independent
online and fashion fashion beauty retail
company in UK.
 Company has over more than 800
brands along with its own private label
 Increasing competition from form the
international retailers and online
platform will lead to limited market
share for the company.
 Another weakness of the company is
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of cloths.
 ASOS also has strong loyal customer
base of 4000 employees along with
effective international supply chain.
that it is effectively dependent on a few
countries for its major revenues.
Opportunities Threat
 Expansion of business into new
emerging market is the great
opportunities for the company.
 Increasing trends of consumers seeking
to spend more on unique products can
be opportunity for the company.
 Increasing competition in the
marketplace can create threat for the
company.
 Growing uncertain economic
conditions, fluctuating currency values
can also create threat for the company.
PESTEL Analysis: It is refers to one of the important frameworks used by the business
organisation to determine various external factors impacting the operations of the business (De
Roeck and Farooq, 2018). In context to ASOS, the PESTEL analysis is mentioned below:
Political factors: It refers to the extent to which the government policies and rules
intervenes in the functioning and profitability of the business. Any kind of change in the
government policies and rules leads to create unfavourable environment for the business
organisation. In context to ASOS, impact of Brexit is directly impacting the retail business in UK
also the changes in the digital sales tax policy in the UK is also influencing the functioning and
performance of the chosen company.
Economic factors: It refers to the change in the inflation rate, interest rate, employment
rate, GDP rate and so on influence how business carry out their activity. Due to the outbreak of
Covid 19 has lead to impacting the economy and retail business. In case of ASOS, any kind of
fluctuation in the demand and supply will directly impact the functioning of the company
(Ahmed, 2019).
Social factors: Another factor is the social factor, it refers to the behaviour, attitude and
culture of the company that directly influence an organisation. Satisfying the social needs of the
customers will helps organisation to enhance their effectiveness. There is growing popularity of
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