Context of Business

CONTEXT OF
BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
Illustrate SWOT & PESTLE analysis of chosen company.........................................................3
Evaluate how changes in the PESTEL factors has influenced the threats & opportunity of
company, and also illustrate how a business address their strength to negate threats and
weakness affecting their opportunities........................................................................................5
Leadership style that help the company to meet their business objectives with a focus on the
changes within business environment.........................................................................................7
Corporate social responsibility of organisation...........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business is defined as the task which is concerned with the sale of product and services to
their prospective customer in order to gain the higher profits. It is the economic activity whose
primary objective is to gain more profits which can be get by owning the huge risk in its
operations. In an business organisation, there are various business strategies that helps the
organisation to complete the given task in the market by offering the wide variety of goods and
services to be further sale in the market (Shokoufeh and Türkmen, 2020). This respective report
is based on Primark, It is the Irish clothing company which is operating in UK. The company is
established by the Arthure Ryan in 1969. this respective report is based on the analysis of
internal and external factors with the evaluation of PESTLE factors which had influenced the
threats and opportunities for the particular business. It also identify the strength and weakness
with the recommendation to the company for the suitable leadership style. This also analyse the
corporate social responsibility of the given company.
Illustrate SWOT & PESTLE analysis of chosen company.
Primark is considered as the leading retailing which is operating in clothings, footwear
and accessories. The company was started in Dublin in 1969 and when they git the success they
have expanded their business to many other nation across the world.
SWOT Analysis
It is the framework which helps in analysing the strengths, weaknesses, opportunities and
threats. In relation to Primark, SWOT analysis is explained as follows:
Strength Weakness
 Primark is the premium retail chain
which is operating its business with
almost 50 people globally.
 The company is operating in around 10
nations and also having the string
presence in the Europe.
 This is having the range of apparels
that involves the foot-wear, menswear,
 Primark is not operating its business in
online mode as it does not deal in the
online shopping applications or websites.
 They are doing outsourcing of
manufacturing apparels which is leaded
to inconsistent to the quality of products.
 In the premium fashion market, they are
facing intense competition and having