What can I do with a business management degree? -

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Business management
[Type the document subtitle]
3/15/2020
student name

Business management 1
Creativity, innovation and design thinking
Creativity and innovation reflect key aspects of the organisations, which may depended on
various constraints. The key purpose of this essay is analysing if organisations could able to
reflect impact on strengthening creativity and innovation and design thinking process because
these aspects are majorly dependent on the employees of the organisation. Thus it can be said
that the discussion will include the critical evaluation of a statement that is “Organizations
can make very little impact on strengthening creativity, innovation and design thinking
processes as these are dependent on individual employees.”
I partially disagree with the statement, as I do not believe that the impact of organisation on
empowering creativity and innovation is very little in other organisation, as the main role to
strengthen the creativity are in hands of organisation rather that the individual employee.
Some of the theories that will part of discussion in order to evaluate the stance included
model of creativity and innovation, which will reflect the justification for this statement.
Moreover, to justify the stance taken on the statement, example of one of the top companies
across the globe that is Google Corporation will be considered as part of discussion further.
the reason for considering this statement as partially disagree is that the individual employee
is responsible for the innovation and creativity in the organisation, but is largely being
supported by the organisational structure, policy, and strategies. Moreover, it is more of
collective creativity of the organisation than that of individual employee (Gilson et al., 2015).
Initiating the discussion and directed towards the disagreement to the statement, the terms
creativity, innovation, and design thinking are important to be understood. Thus, creativity as
per previous researches and literature reflect as a component that will increase the capability
of a company to regain the competitive advantage in order to get one step ahead from the
competitors in the industry. This reflects the organisation’s insights or idea that is considered

Business management 2
as driver for growth, innovation, and social development. Creativity is considered to be
relevant in an oragnsition in order to cope with the dynamic environment and act as the action
taken to response to the uncertain stimuli, and act proactively with the upcoming market
challenges. From the study, it has been analysed that innovation and creativity are two
distinct concepts. The creativity of an individual may lead to innovation eventually, thus it
can be said that creativity is sought of characteristics of an individual that reflect the
intellectual traits and personality of an individual (Okpara, 2017).
Innovation as per the literature is defined as the new and creative thoughts and idea in form
of method or device. Innovation is considered to be an applied in order to meet unarticulated
needs and new requirements or need of the existing market. It can be said that the creativity
and innovation are two concepts considered together or simultaneously in a workplace but
creativity has led to innovation and innovation is wider concept than that of creativity. Using
the creative skills in order to innovate new aspects, process, or implementation of the new
idea (Biemans, 2018).
Thirdly, the design thinking is the concept used for problem solving and innovation by this
user-centred approach. There are five phases through which design thinking can be applied in
the organisation and industries that are reinforcing innovation, solving of problems,
strengthening leadership and boosting creativity. This may include helping understanding the
end client needs and a cause for provision of best possible solutions and service offered to the
customer. Design thinking is the concept of the organisation that are initially looking for
customer needs and requirement of any product or service, and then creating the product
development idea. This will ensure that the product created is acting as the solution to the
customers (Liedtka, 2018).