Marketing plan for App development

Business management

Title: Marketing plan for App development
INTRODUCTION
Mobile application, can be considered as an innovation after the evolution of mobile
phones and internet. Most of the companies, whether small, medium or large in order to
connect with its customers uses mobile application as their greatest source because in current
times mobile phones are available to every individual. This report will provide with an
insight of developing a mobile application along with its importance to e-commerce
companies so as to increase the sales and profitability during the period of pandemic where
going out from home is dangerous for oneself and for others as well. Therefore, the
requirement of developing a mobile application which can provide the service of ordering
essential items sitting at home is a great initiative.
PART 1
Rationale
The primary purpose for undertaking this project is to provide a satisfactory service to
customers through online mobile application in this pandemic situation. As it provides vast
and wider evaluation that help project manager and its team members to successfully evaluate
this project activities and also tries to attain positive outcomes. The main focus of this project
is to develop a mobile application by which e-commerce company can easily improve their
performance and also generate larger profitability. In addition of this, developing a new
mobile application is also beneficial in providing online services and make them safe and
secure. In this, people easily access the website through their mobile phones and get all the
necessary knowledge about the products that they want from the company for fulfilling their
needs instead of going to the specific store. It also may more effective in increasing
connectivity of people with company. This is the reason that online shopping is an effective
way to generate more profits in pandemic situation. As it also may assist in maintaining
proper safety and security in context to people health by keeping proper distancing in market
place. Another reason of undertaking this project is that it is also effective for project
manager to enhance their personal and professional knowledge towards the specified topic
and area as well. Mobile applications can also utilized to improve consumer loyalty by
allowing companies to connect personally through their consumers via In-App purchases,
advertisements, promotions, and alerts sent to customers' phones through mobile apps. The