This report provides insights into the importance of developing a mobile application for e-commerce companies during the pandemic. It discusses the benefits, challenges, and potential return on investment. The report also includes a project plan and budget, as well as a reflection on the development process.
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Title: Marketing plan for App development INTRODUCTION Mobile application, can be considered as an innovation after the evolution of mobile phones and internet. Most of the companies, whether small, medium or large in order to connect with its customers uses mobile application as their greatest source because in current times mobile phones are available to every individual. This report will provide with an insightofdevelopingamobileapplicationalongwithitsimportancetoe-commerce companies so as to increase the sales and profitability during the period of pandemic where going out from home is dangerous for oneself and for others as well. Therefore, the requirement of developing a mobile application which can provide the service of ordering essential items sitting at home is a great initiative. PART 1 Rationale The primary purpose for undertaking this project is to provide a satisfactory service to customers through online mobile application in this pandemic situation. As it provides vast and wider evaluation that help project manager and its team members to successfully evaluate this project activities and also tries to attain positive outcomes. The main focus of this project is to develop a mobile application by which e-commerce company can easily improve their performance and also generate larger profitability. In addition of this, developing a new mobile application is also beneficial in providing online services and make them safe and secure. In this, people easily access the website through their mobile phones and get all the necessary knowledge about the products that they want from the company for fulfilling their needs instead of going to the specific store. It also may more effective in increasing connectivity of people with company. This is the reason that online shopping is an effective way to generate more profits in pandemic situation. As it also may assist in maintaining proper safety and security in context to people health by keeping proper distancing in market place. Another reason of undertaking this project is that it is also effective for project manager to enhance their personal and professional knowledge towards the specified topic and area as well. Mobile applications can also utilized to improve consumer loyalty by allowing companies to connect personally through their consumers via In-App purchases, advertisements, promotions, and alerts sent to customers' phones through mobile apps. The
on-demand distribution company appears to be at its height mostly during COVID-19 pandemic. This choice has been adopted by several distribution companies for their company. Project plan milestones Objectives Project aim: “To determine the importance of developing an e- commerce mobile application for increasing the sales of company during this pandemic situation”. A study on EasyGo. Project objectives: To identify the requirement of developing mobile app. To evaluate the benefits of developing mobile application to e-commerce company. To determine the challenges that can be faced by e-commerce company at the time of pandemic situation. Potential return on investment (benefit for the company) Developing a mobile application is one of the effective and best activity in Covid-19 situation because it provides a platform through which customers can easily order their required products from home. In addition of this, most start-up companies will come up with brilliant ideas about creating smart mobile applications for consumers. They should take advantage of these circumstances and create perfect, outstanding apps that will reach the market. E-commerce applications had reached the user market long before the global pandemic affected. An on-going epidemic has only contributed to an unparalleled increase in popularity. With growing demands for basic necessities, such online applications are the ones that came to help of locked-in residents within the houses. While electronic delivery was in operation because of the distribution, most people declined to purchase online and refused to look at the larger picture of how it would benefit. But thankfully, there are delivery companies that adopt innovative approaches to retain their business safe by disclosing their working methods, such as serving non-touch food / products, possibly the best-sanitized delivery packages, touch-free delivery, and many more. If there was a sector that has had a
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long development before, and is now angered to the point you can't predict, it's retail. Retailers know what items their consumers want most and that one could turn sales upside down. Around this time, retailers can either start a new business or improve their current company through an e-commerce channel or create Consumer mobile applications. With the assistance of this, company boost their sales and profitability level in this pandemic situation and at the same time also keep customers loyal towards the company and its services as well without any kind of issues and obstacles. As it is also beneficial in establishing competitive image at market place as compare to its competitors. Project plan and budget Gantt chart of plan Work breakdown structure At the time of project planning, WBS play a significant role because it provides a support in executing complex task activities in an effective manner so that outcomes of the whole project can be easily attained. Mainly, WBS is a system for the completion of a
complex, multi-step project. It's a way to divide and conquer big tasks so that project manager can get things finished quicker and more effectively. Project breakdown structure (WBS) is a hierarchical structure that describes the proposal and task into smaller, more manageable components. The purpose of the WBS is to create a significant task more manageable. Cutting it down into smaller sections implies that work could be performed concurrently by multidisciplinary groups, resulting in increased team quality and improved overall project management. In this regard there are some importance of work break down structure for project manager are as follows: WBS Project Management demonstrates the project's goals as well as the research that needs to be accomplished in the project, it also directs the project team to what needs to be accomplished in a cohesive way. This eliminates unnecessary tasks and anything not directly inside the development of the work. This provides the project managers with an appreciation of where their practical implementation into the main project management program and provides them an sense of the effects of their development work itself. PART 2 Reflection As per current scenario, Covid-19 is one of the major issues and also a pandemic situation that totally change the entire activities of the economy. It also changes the life style of human being as their behaviour is also going through a major transformation that put negative impact over their living style. In organization context, it also affects the sales and profitability of companies. Total lockdown compounded the situation more prevalent as individuals aren't really allowed to move out of their homes in order to monitor the spread of infectious infection. As a result, online business took over the market and offered the requisite goods during this pandemic. As a result, as this academic session starts, I slowly look at the variables and elements that are influencing it. As a consequence, I determined that, rather than impacting human lives, people are faced with the need to get their medicines. In addition, in order to understand the purpose of the study, this could be clarified by means of the Gibbs’ reflective model as well as the phases for proper analysis will be included.
Description: In order to carry out my study, I examine the challenges people face throughout that pandemic, and I have therefore come to learn that elderly people and people suffering from severe illnesses are reluctant to leave their residences since they are reluctant whether they are infected with Covid-19. It was also the key reason why I chose the subject for my evaluation, i.e. the creation of a mobile phone application. By this people can easily buy all the necessary products and services through online platform and also keep social distancing in this current situation. In addition to this, my process of developing a mobile application will provide a best support to people who are not being allow to go outside and buy products from specific stores. Along with this, it is also important for me to communicate with team members before starting the project because they all are help me out in presenting my new project. By this I explained my view and purpose of developing this new application so that each and every member of my team will be agreed and convinced. Thus, I also learned programs and at the same time also take many classes so that I can develop and enhanced my knowledge to successfully develop the new mobile application for e-commerce company. As people who wants to go online platforms for shopping purpose in Covid-19 situation can easily use this app and buy products as per their requirements. This can be beneficial for e- commerce companies in generating larger profitability by selling their services through online mobile application. Feeling: Under this stage, the main focus of mine is to successfully develop a new mobile application. After communicating with my senior, I feel that I can easily work in a team over the new task of app development. However, the tutor told me that there are still a lot of mobile devices that operate in the very same area, so it's important to understand the difference in order to stand out from others. Furthermore, to make the process simpler, I've added a new feature to it that support in improving the efficiency level of the mobile application. With the help of this, customers can access all the necessary information and order the same to satisfy their requirements in context of products and services. With the assistance of this, company also can easily connect with their customers and provide them services accordingly. For making the application effective and successful, I have also gathered some appropriate and relevant data. By this, I also present an alternative idea that make more effective and at the same time my team members or my senior were convinced towards the ideas. After this, me and my team members started our journey of developing a mobile application that help company in enhancing their sales and profitability by serving their products through online websites.
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Evaluation: Whiledesigningthe mobileapplication,my overallexperienceor performance was surprisingly awesome, although I have difficulties handling the submission of the application, i.e. and what were the choices that should be included in the system. But, given the different types, the form was mixed up and did not operate. After this, I decided that I includes all the necessary options that make the development of mobile application is good so that company can easily serve their services in this pandemic situation i.e. Covid-19. In this, me and may team members develop a mobile application but at the same time I analysed that I needs support of my seniors and IT department. Their help and support help in making the overall task easier and more successful as well. Conclusion:At the time of performing in a team that is based on developing a mobile application for increase sales of e- commerce business, I faced various issues that put negative impact over the end goals and targets. But at the same time my overall experience was very good because it taught me new skills and learning that support me in executing my task activities more effective. By this project, I have improved my communication skills and management skills. This is more beneficial for me in sharing as well as interacting with my team members. With the help of this, I have also enhanced my knowledge about how to develop an effective mobile application and how it helps in raising the profitability level of the company. Action: Under this stage of self-evaluation, I have completed all the activities I analyse the necessary areas that is required for future improvement within the activities that have taken at the time of performing tasks in a team. Therefore, for attaining success in my future, I will be more punctual and organised that helps me in attaining all the set goals and objectives in stipulated time frame. CONCLUSION