BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES.

Running Head: BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES
BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES
Name of the Student
Name of the University
Author Note

1BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES
Executive Summary
This paper aims to study the ideas of business management and look into the innovation
techniques of a company. The chosen organization for study, presented in this paper is Coca
Cola, the largest beverage producing company. The paper delves into the Company’s
business aspects, discusses the major challenges it faces and also looks at the scope for
innovation. The strategies of the companies are analyzed besides the measures taken by Coca
Cola to improve its brand image. Further, innovation plans are suggested to enrich the market
sustainability and improve the aspects of adaptation and sustenance for the brand.

2BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................5
Analysis of the current System..............................................................................................5
Impacts:..............................................................................................................................5
Objectives:..........................................................................................................................5
Existing Barriers:...............................................................................................................5
Competitor’s Analysis:.......................................................................................................5
Resources required to foster innovation:............................................................................5
Generation of system concepts and options...........................................................................5
Concepts and Ideas to foster innovation:...........................................................................5
Techniques to discuss with stakeholders:..........................................................................5
Justification of the chosen idea and challenge:..................................................................5
Explanation of the selected idea:........................................................................................5
Development of plan for the system......................................................................................5
Need for a specialized assistance:......................................................................................5
Potential impact:.................................................................................................................5
Operational Plan:................................................................................................................5
Communication Plan:.........................................................................................................5
Learnings and Development Strategies:.............................................................................5
Trial of the system..................................................................................................................5

3BUSINESS MANAGEMENT AND INNOVATION TECHNIQUES
Explanation of the procedure that is to be obtained, its analysis and integration of
feedback of the relevant stakeholders:...............................................................................5
Discussion of the parameters for trial: Implementation plan:............................................5
Monitoring, attending reviews and continuous improvement procedures for a developed
system:................................................................................................................................6
Recommendation........................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7