Coca Cola: Business Management and Innovation Techniques

BUSINESS MANAGEMENT
AND INNOVATION
TECHNIQUES

.
Introduction
Coca Cola is one of the largest brands in the
beverage market. It was founded in the year 1984
by Roberto Goizueta, the then chairman of Coca
Cola.
The Company aims to prioritize in the three major
areas as :
 Empowering Women
 Protecting the Environment
 Enhancing the Communities (The Coca-Cola
Company 2019).
The Company looks forward to achieve a sustainable
development in the market and continue to rule as
the leader in the production of beverages (soft

 The Coca Cola Company is working hard on the production of less
plastics and re-using the maximum of the plastic wastes
produced. However, this approach limits only in the United States and
the developed countries while the situation is becoming worse in the
developing nations (The Coca-Cola Company 2019).
 The Company is manufacturing a newer versions of coke like
Diet
Coke that uses less sugar.
 The Company is also focusing on Women Empowerment, however, it
fails to make enough attempts to reduce the water usage for its
production system. The Company shall use glass bottles and aluminum
cans to substitute plastic containers (www.theguardian.com 2019).
Range of Innovations

Why is Coca Cola chosen?
 Coca Cola is a Company that holds a majority of market shares,
controlling an approximate of 60 percent of the global non-alcoholic
drinks (The Coca-Cola Company 2019).
 The Company excels in a saturated line of production of soft drinks
and carbonated drinks.
 The Company has its headquarters in Atlanta, Georgia, United
states with more than 900 bottling and manufacturing bunits across
the globe (The Coca-Cola Company 2019).