Business Management and Strategic Management to Determine the Future of Company

Running head: BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
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Executive Summary
The main purpose of the research paper is to an innovation approach which will in a way help the
paper to determine the past, present and future operation of the company. The paper in first of all
apply and as well as evaluate approach to a range of business data as well as sources of
information backed up with appropriate methodologies in order to identify the drivers if
innovation within the business operations. In the end the paper will thus try out to explore the
innovation and development approaches which will be appropriate for the chosen organization.

BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Purpose of the report & structure.....................................................................................................3
The Organization & Industry Overview..........................................................................................4
Industry overview............................................................................................................................4
The Organization and its Innovation History..................................................................................5
Identification of the key activities...................................................................................................8
The Industry in 2017 – present......................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
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Introduction
The paper will in a way try out to cover the business innovation approach for the selected
organization and then it will further examine the organization’s operational history. It will also
compare them along with the present date operations performed by the company and thus
recommend few of the future innovation strategies so that the business organization can perform
well with the operations. It will also discuss the factors in a wider approach as well as discuss
few of the environmental factors in an upstream and downstream supply chain participants.
Purpose of the report & structure
The main purpose of the research paper is to discuss the innovative strategies which were
used by the company till the present date. The paper will research various types of innovative
approaches which will be further used by the company in order to operate smoothly in the future.
The paper will also discuss with the identification of a new product which can be launched by
the company or has been already under the process of innovation by the company. The paper
after identification of the chosen product and service offered by the company will conduct an
activity which will be required by the company in order to make the product or service run
smoothly in the market. This will help the chosen company or business organization to gain a a
competitive advantage over the competitors in the market.