Artist Management in the Australian Market

This assignment examines the significance of artist management in the Australian music market. It analyzes how managers contribute to artists' careers, financial success, and long-term goals. The study also highlights the importance of effective management practices, such as tour organization, funding strategies, and recording support, in overcoming challenges faced by musicians.

Music Business Industry: Artist
Manager
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Business structure...................................................................................................................3
Functions and its assistance to musicians...............................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Artist management is considered as one of most critical aspect which provides an assistance
to the work activities of diverse artist. In other words, it can be said that is an individual or
company who guides the professional career of artists in the entertainment industry. By having
an effective development of diverse managerial activities for actors, writers and director the
functioning is being accomplished. In present study, the John Watson will be considered as artist
manager. He is considered as prominent artist manager who owned a company named Eleven.
He mainly represents the Australia’s leading music artists such as Gotye, Silverchair, Missy
Higgins, Birds of Tokyo. In present study the functioning of artist manager is being discussed
and its assistance to musicians will be evaluated.
Business structure
Every business firm has key structured functioning in order to accomplish key goals and
objectives. It has been noticed that Eleven Music and John Watson Management functioning is
dependent upon development of artists and selling of music which has been produced by them.
Music businesses can be small scale businesses consisting of just a few artists and manager and
also large scale where the parent company may own more than one record label. Overall working
of such company is dependent over functioning of various members (Allen, 2014). Such as CEO,
president, vice president, art department, artist development, business affairs, marketing,
publicity and sales.
In addition to this, it can be said that by having an effective consideration of departmental
values the artist and repertoire division need to discover new talent or artists. Such division also
focuses on song selection, choosing person who can assist in producing an album. It has been
witnessed that coordination between all the divisions need to be appropriate so that key outcome
can be attained in desired manner. Also, it has been noticed that artist development is also critical
aspect because if individual is not aware of standards then overall working can be affected in
negative manner (Yanover and Kotler, 2009). Along with this, proper planning is also necessary
in respect to development so that goals and objectives can be accomplished. Legal department is
responsible for formulating all the contracts that are made between the company and the artist. It
means the collective working within organisation is necessary to refer so that better opportunities
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can be created. Also, marketing department and sales division have working for promotion of
services and music.
Functions and its assistance to musicians
As per the detailed analysis, it can be said that CEO is a person who takes a key major
decisions about the company. Managers need to have coordination with CEO and president in
regard to share information about record label and artist. In addition to this, it can be said that by
having an effective development of artist and repertoire functioning the better support can be
provided to artist. It is because such division focuses on discovery of artist which means the
struggle level of talented artist can be decreased. Major decisions about music album is being
referred with a help of art department (Katz, 2015). It means the artist manager can also focuses
on the effective handling of artwork so that albums can be created on a time. By having an
effective development of diverse measures in regard to artist development the issues in
promotion of artist can be resolved. It has been noticed that artist department is focused towards
analysing the planning activities for better opportunities for artist (Chiapello, 2014). In this, chart
for career development are being prepared so that corrective measures can be taken into account.
Along with this, number of programs are being organised by the artist development division so
that skills can be advanced in critical manner. It means the overall opportunities can be attained
for sustainable development of artist.
Moreover, the business affair division focuses on the funds allocation in order to have better
opportunities. It means the artist management company like Eleven and John Watson provides an
support for exploring funds sources so that album and concerts can be organised in desired
manner. In other words, it can be said that by having an allocation of funds the career
opportunities of any music artist in Australia can be promoted effectively (Marcone, 2016).
Along with this, it has been noticed that business affair unit also assist in ensure that key
operations are being taken into account properly so that music development and promotion goals
can be accomplished in desired manner.
In addition to this, it can be said that legal department of artist management firm also
provides a support to the musicians. In this, person is accountable to ensure that musician is not
involved in any kind of unethical practice. It has been make sure that copy right act is being
considered by legal department in order to ensure about music and lyrics. It also assist musician
in dealing with number of legal issues which might improve the reputation in the market. Also,
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marketing and publicity division offers an effective support to the musicians. It has been noticed
that such kind of department is accountable to ensure that awareness about artist is being
developed within market so that more customers and people can be attracted (Dégot, 2007).
Promotion of music on diverse agencies is being taken into account by the artist manager. It
improve the market image of artist and ensure that better opportunities are being provided to
overall development. It has been witnessed that promotion of music is being done on various
newspapers, magazines, radio and TV. By having an effective development of such norms the
issues in terms of creating brand name can be overcome easily. It improves the sales of music
albums and create better success factors for musicians (Chiapello, 2014).
Along with this, it has been noticed that artist manager like John Watson focuses on
identification of new products which can be added so that better assistance can be offered to
musicians. Number of campaigns are being taken into account so that long term opportunities
has been promoted in order to attain benefits. A manager’s role today must be to contribute more
to the artist’s career and financial bottom line than the artist can do alone or with the help of fans,
friends, and family members (Marcone, 2016). Without such a contribution, the managers’ role
will fade into insignificance while artists do it all themselves. It allows to have long term goals
and objectives accomplishment in desired manner. Better business opportunities are being
provided to the musicians so that better opportunities can be attained.
CONCLUSION
As per the above study, it can be concluded that artist management is considered as
practice that allows musicians to have better opportunities in the Australian market. It has been
noticed that music managers are also focused towards effective development of managerial
values and ensure that music tours are being organised in coordinated manner. By having an
effective development of diverse measures the issues in respect to funds and recording can be
overcome. It allows to have effective development of opportunities for the artist so that goals and
objectives can be accomplished.
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REFERENCES
Books and Journals
Allen, P., 2014. Artist management for the music business. CRC Press.
Chiapello, E., 2014. Evolution and co‐optation: The ‘artist critique’of management and
capitalism. Third Text, 18(6), pp.585-594.
Dégot, V., 2007. Portrait of the manager as an artist.
Fillis, I., 2014. The entrepreneurial artist as marketer: Drawing from the smaller-firm
literature. International Journal of Arts Management. pp.9-21.
Katz, S., 2015. Cultural aging: Life course, lifestyle, and senior worlds. Broadview Press.
Marcone, S., 2016. Managing your band: artist management: the ultimate responsibility. Hal
Leonard Corporation.
Wutzke, S.E., 2016. Evaluation of a national programme to reduce inappropriate use of
antibiotics for upper respiratory tract infections: effects on consumer awareness, beliefs,
attitudes and behaviour in Australia. Health Promotion International. 22(1). pp.53-64.
Yanover, M.I. and Kotler, H.G., 2009. Artist/Management Agreements and the English Music
Trilogy: Another British Invasion?. Loy. Ent. LJ. 9. pp.211.
Online
Artist management manual, 2010. [PDF]. Available through:<
http://absoluteundergroundradio.com/artistresources/artist_management_manual.pdf>.
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