Nostalgia Marketing in Music Industry

CASE STUDY: TRIBUTE
LIMITED
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INTRODUCTION
In present time, there is growth and development in music industry which can be noticed
through the data report. It earn profit more than 5.1 million in past two years. Growth and
development in music industry is only because of famous composers instrumental players and
musicians. They all assist in earning profit and in making one of the fastest growing industry in
United kingdom. There are different companies in music industry who are making huge profit by
launching different type of music of famous artist. Tribute Ltd, is one of the company who
operates its business at small scale. Further it launch music .of different bands and organized live
concert in order to make high profit.at present Tribute ltd appoint Hendrix who is one of the
famous singer and guitar player it launch music. Further Music industry also awarded Hendrix
for its best singing. Along with this the organization also hire Jonnie Jones who is famous
instrument player so that it can promote its album. For promoting new album Tribute ltd. Take
support of Nostalgia marketing concept. In the report critical evaluation will be done for
evaluating this concept whether it is useful or not. Further it assist in order to identify that it
attract senior citizen or not in order to drive greater yield. Apart from this manager of Tribute ltd
also ensure that all its album can be sold out through different distribution channel that are
websites and retail store, through primary research manager want to identify number of people
who are interest in listening song of Jonnie. So that it can target those customers.
TASK 1
Critical exploration of senior citizen music market, nostalgia marketing and role of internet in
marketing
It is in context to the music industry of Britain where there exists dissimilar music
preferences among the young age individuals and senior citizens. It is where the aging people are
more desired to hear music at the time of walking, workout and restoration, etc. However, the
contemporary people representing the young age individuals are self-reliant music fans and listen
it for entertainment. It is where in accordance to the old age people, listening to music at the time
of working out is assistive in increasing the physical stimulation that together improves the
personal experiences. They are also in huge preference of hearing the music of tribute artists
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