Business Management : Consumer Behaviour

Business management

Business Management 1
Abstract
As technology is proceeding and governance is being progressively conducted beyond the
parameters of nation-state, the concept of global citizenship has been mysteriously absent.
Global engagement has a greater role in assisting people and identifying themselves as global
citizens. Global citizenship is quite effective in the 21st century to get succeed. A global
citizen makes decisions, think critically and communicate ideas successfully. Such persons
are even likely to communicate their ideas effectively within the teams and groups. Global
citizenship has been used widely by the organisations in their mission statements.
The consumer behaviour nowadays has become significant for the organisations as these can
influence the buying decisions of the customers. Consumer behaviour is all about the way
consumers think and feel about the various alternatives. It defines the factors influencing to
the customers to choose between several options. The consumer behaviour has been realised
in different forms like complex, dissonance-reducing, habitual buying and variety-seeking
behaviour. Customer behaviour determines the purpose of global citizenship. The customers
as a global citizen are charged with the accountability to attain positive social outcomes.
Global citizenship has a great role in liable consumer behaviour. The customers have certain
liabilities towards the environment. The central idea behind global citizenship is community
involvement and a responsible customer. It maintains the market structure. The action of the
customers should be morally defensible and his decisions are controlled by social awareness.
A socially liable customer is likely to make rational judgements at the time of purchasing
goods. Consumer literacy has great to do with global citizenship. The consumer behaviour as
an element of global citizenship appreciates role and accountabilities of individual customers.
Such customers think about the consequence of their actions on other individuals, societies
and communities.

Business Management 2
Research proposal
The global citizenship fosters personal respect along with respect for others. It inspires a
person to think intensely and disparagingly about what is justifiable and what can minimise
destruction to the planet1. A global citizen is likely to be a person who takes accountability
for their actions, is willing to act to make the world more impartial and justifiable place. A
global citizen even has a sense of its role and the way the world works2. To be efficient global
citizenship, a person needs to be flexible, inventive and practical.
The consumer behaviour is all about the way customers act in the marketplace and the
underlying motives for the specific actions. The organisations can make available the
required products in the marketplace by undertaking consumer behaviour. The consumer
behaviour varies customer to customer as every person behaves differently3. The lifestyle and
culture have a great role behind the variation of consumer behaviour. The consumer
behaviour is not even static and changes over the period relying on the nature of products. It
even changes due to various options like education level, increases in income and marketing
factors. The social factors also have a great role in deciding consumer behaviour such as
social status, reference groups and family. The cultural factors also reflect the change in
consumer behaviour over the period like social class caste and sub castes.
The consumers as a global citizen make purchasing choices by deliberating sustainable
development of the community. Such consumers are likely to undertaking certain criteria
towards buying behaviour like social accountability, environmental protection and labour
security. Global citizenship requires the ethical behaviour of the customers while making a
purchase. The global citizenship inspires customers to be concerned with the economic,
environmental, personal and spiritual impact of excessive and run-away consumption. The
customers are competent, selective and demanding for the better-quality products4.
1 Tarozzi, Massimiliano, and Carlos Alberto Torres. Global citizenship education and the crises of
multiculturalism: Comparative perspectives. Bloomsbury Publishing, 2016.
2 Goren, Heela, and Miri Yemini. "Global citizenship education redefined–A systematic review of
empirical studies on global citizenship education." International Journal of Educational Research 82
(2017): 170-183.
3 Powell, Helen, and Katy Parsons. "Waving not drowning: Understanding consumer behaviour in the
age of Big Data." In The Advertising Handbook, pp. 147-163. Routledge, 2018.
4 Nguyen, Dung H., Sander de Leeuw, and Wout EH Dullaert. "Consumer behaviour and order
fulfilment in online retailing: a systematic review." International Journal of Management Reviews 20,
no. 2 (2018): 255-276.

Business Management 3
The customers nowadays are likely to be more aware and making informed choices. The
customers decide the best of the environment which reflects their global citizenship mode.
The customers have active involvement and as a global citizen forms to the emerging world
community5. Consumer behaviour protects the environment by contributing to the betterment
of the environment. Global citizenship embraces the opportunities and challenges faced and
assists customers in making decisions. Such customers are even concerned with the
sustainability and pattern of consumptions.
5 do Paco, A., Shiel, C., & Alves, H. (2019). A new model for testing green consumer
behaviour. Journal of cleaner production, 207, 998-1006.

Business Management 4
Bibliography
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business processes and consumer behaviour. International Journal in Management & Social
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Funk, D.C., 2017. Introducing a Sport Experience Design (SX) framework for sport
consumer behaviour research. Sport Management Review, 20(2), pp.145-158.
Gaudelli, W., 2016. Global citizenship education. In Global Citizenship Education (pp. 41-
72). Routledge.
Goren, H. and Yemini, M., 2017. Global citizenship education redefined–A systematic
review of empirical studies on global citizenship education. International Journal of
Educational Research, 82, pp.170-183.