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Business Management Consumer Behaviour - Report

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Added on  2020-07-22

Business Management Consumer Behaviour - Report

   Added on 2020-07-22

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Business ManagementConsumer Behaviour
Business Management Consumer Behaviour - Report_1
TABLE OF CONTENTSINTRODUCTION: .........................................................................................................................1MAIN BODY:.................................................................................................................................1a) Explanation of consumer decision making process ...............................................................1b) Brief outline of two typical dimensions of culture.................................................................3c) Evaluation of how dimensions interact and influence consumer behaviour decision process.....................................................................................................................................................4CONCLUSION: ..............................................................................................................................6REFERENCES ...............................................................................................................................7
Business Management Consumer Behaviour - Report_2
INTRODUCTION: Consumer behaviour is complex in nature. The decision of consumer depends upon hisneeds and demands. It also reflects his values and morale on how they react to a specific product.Companies needs to market their product in such a way that it does not harm people beliefs andvalues (Moutinho and Vargas-Sanchez, 2018). They must be able to attract them by providinghigh quality goods at lower price. The taste and preference of consumer changes from time totime. So does their decision. Along with this, ethics plays a crucial role in buying decision. Itprovides a base for decision making. This assignment will explain consumer decision processand dimensions of culture that affects it. Besides this, it will evaluate how dime interact andinfluence consumer decision process.MAIN BODY:a) Explanation of consumer decision making process There are many situations that influence consumers in their decision making process. Ithighly affects the consumers in making decision to purchase a product. Consumer does a briefresearch and analyse every information of all options available (Dessart, Veloutsou andMorgan-Thomas, 2015). This helps them to make a correct decision in buying a product. Also,the need of consumers varies according to change in their tastes and preference. This is the mainreason why there is constant change in consumer behaviour. Besides this, there are several stepsfollowed by consumers in this (Stages in Consumer Decision Making Process, 2016). These areas follows:
Business Management Consumer Behaviour - Report_3

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