Consumer Behaviour and Insight

CONSUMER
BEHAVIOUR AND INSIGHT

Table of Contents
Analysis of the various stages of the consumer decision-making process by B2C context......4
Analyses black box model for the consumer behaviour ...........................................................5
Tesco's B2C Context of dandruff free shampoo.......................................................................6
Similarities and differences regarding decision-making process of B2B and B2C to the tesco
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Impacts of the market research on the consumer decision-making process the Tesco...............9
Factors that influence Decision Making process........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
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INTRODUCTION
Consumer behaving process can be defined as a process as well as physical activity that
includes evaluating,acquainting as well as using disposing service and goods. It refers to the
behaviour that the costumers display within purchasing,searching ,evaluating and many more.
(Schütte. and Ciarlante, 2016) Present report lay emphasis on the Tesco firm's consumer
behaviour such as Black box model of for the consumer behaviour and various stages of
consumer decision-making process. It also focused on the Similarities as well as differences
regarding decision-making process of B2B and B2C to the tesco. And also focuses on the
impacts of the market research on the consumer decision-making process the Tesco
Analysis of the various stages of the consumer decision-making process by B2C context.
An individual who buys the products as well as services from a market regarding his and her
personal consumption is known as a consumer (Horner. and Swarbrooke, 2016).
Mention below some steps for the costumer go before purchasing
Need
Step 1= The first factor is the based it is then most crucial that leads to buying the products as
well as services. In facts need is known as the catalyst that able to triggers to buy decisions
regarding individuals. Such as a person who buys a Bottle of drinking water or cold drink
identifies the needs regarding thirst (East,And et,al.,2016.).
Gathering of information
Step 2= When a person identifies the needs of a specified product or services as they try to
gather as much information as they can.
A person can gather the information by the following sources
Commercial sources- sales people ,advertisements ,packaging regarding a particular product s
well as Displays(mannequins,props).
Personal sources – As person can discuss the requirements with his friends as well as family
members and also the co-workers (Hieke. And et.al., 2017).
Public sources- Such as radio,magazine and newspaper.
Experiential sources- prior handling regarding a product and also Individual's own experiences.
Such as laptop as a they could definitely buy a product as already used one.
Evaluation regarding alternatives